2020 PPC Statistics for Cedarwood Digital
In 2019, digital marketing spend overtook TV advertising spend for the first time. For many it’s a daunting thought, especially when it comes to choosing how, when, and where to spend your budget to maximise your investments.
Cedarwood Digital is your partner when it comes to digital strategy. We work with your marketing goals and teams to align a digital marketing approach that complements and builds on your greatest assets – your people, your products, and your services.
We work with your strengths and build a strategy to maximise output, ensuring that you see a visible, tangible ROI, across all of your campaigns.
We know that every business has a different journey when it comes to digital marketing. You may need to improve visibility online for key search terms through SEO, or perhaps you want more qualified leads through your PPC campaigns. Your website may need a new Digital PR strategy to raise brand awareness and build authority online, or it may be that you need us to develop a content marketing strategy for your website that showcases your expertise, authority and trustworthiness. Whatever your business needs, our effective digital marketing strategies will improve your online presence and make an impact where it really matters – your bottom line.
Contact us today and let us help you on your journey in the digital age.
As an award-winning digital marketing agency, we specialise in a range of digital services that will enhance your business performance online.
Our full SEO services cover all the key areas required to increase rankings. From ensuring that your website has strong technical foundations and rich content, to harnessing offsite SEO through link building and Digital PR; we offer full SEO strategies that are tailored to your business’ needs. But it’s not just about rankings. Our SEO strategies create an impact where it matters; on your website’s conversions and sales.
We’re also experts in Pay Per Click (PPC) and Google Ads. We use paid search and Google Shopping to match your business with potential customers, utilise Display Advertising to build brand awareness and also incorporate Remarketing to bring customers back to your website. Our full PPC strategies harness the power of paid advertising tools.
As digital marketing specialists, we know that your marketing efforts are are only as effective as your ability to measure them. We’re Official Google Partners and we find it works best when we integrate our products, so we embrace Google Data Studio as our reporting platform. This enables us to give you detailed insights on your digital marketing campaign performance with full Analytics integration. Monthly commentaries also assist in covering plans for the future. Our communication is always clear and transparent; we pride ourselves on our honest, straight-talking approach. And our clients really appreciate it too.
As a digital marketing agency skilled in SEO and PPC, we also offer digital marketing training to suit your business needs. From full day training courses to webinars and shorter sessions, our digital marketing training services will keep your in-house team skilled and up to date on the power of digital marketing technologies. Our Founder, Amanda Walls, has over a decade of experience in the digital marketing industry, and has trained thousands of marketing professionals through her work with Google’s Digital Garage programme and Facebook’s training programme.
We like to think of ourselves as our clients’ remote marketing team. We don’t work through account managers and we don’t have a confusing hierarchy. Instead, we enable our clients to work with each member of the team managing their campaign or project. From day one, we’ll collaboratively work with you on your campaigns, bringing a range of skills and expertise from each member of the team in our business.
We think it’s the best way to work.
Our digital marketing services include:
Pay Per Click (PPC) – Google Ads
Google Shopping Management
Paid Social – Facebook Ads
Organic Search Engine Optimisation (SEO)
Content Creation – Video & Graphics
Website Content – Blogs, Guides &
Service Performance Analysis & Review (SEO & PPC).
Digital Marketing Training
Strategy & Consultation
Welcome to Cedarwood Digital, an award-winning digital marketing agency based in Manchester.
Our digital marketing campaigns are designed to enhance your business’ visibility online through organic, earned and paid channels. We use a range of techniques to do this; from improving technical SEO and user experience on your website, to writing engaging longform copy to display proudly across your pages. We incorporate off-site SEO and digital PR, and maximise ROI with effectively targeted PPC campaigns.
As a digital marketing company, we understand the impact that digital tools can have on your visibility and reach. But we also fully understand how this factors into the fuller marketing mix, and how SEO, PPC and digital marketing impacts your sales and ROI.
Our digital marketing strategies work best when we’re working together, building close relationships with your team to align our marketing strategy with tangible ROIs that matter to your business.
Our team is honest and transparent, and will always communicate clearly and openly about campaign success and realistic goals.
But don’t just take our word for it. Check out our case studies to see how we can really make an impact to your business goals. We’ve picked out some of our favourite case studies below.
Or alternatively, contact us on email@example.com or via the form at the bottom of this page and we’ll be happy to give you more details.
“Cedarwood have been instrumental in the continued growth and success of
Patient Claim Line.”
Head of Performance
“It wasn’t until we started working with Cedarwood Digital that we benefited from the larger
leaps in visibility.”
Head of Ecommerce
“In a highly competitive industry, we have maintained exceptional growth thanks to Amanda’s expertise in digital marketing.”
Chief Operating Officer
Digital marketing is an area of marketing that uses digital devices and technologies, such as mobile phones, computers, the internet and social media, to reach customers. Digital marketing is a popular marketing technique thanks to its ability to accurately track its performance. From Google Analytics and social media analytics to conversion tracking software, digital marketing is an effective technique that you can monitor and measure to determine the impact your efforts have had on your conversions and KPIs.
Now obviously we’d like to consider Cedarwood Digital to be a fantastic digital marketing agency. We’re an innovative, exciting digital marketing company with a proven track record of delivering excellent results. We’ve worked with many of our clients for 5+ years and pride ourselves on our honest, transparent and trustworthy business relationships. We think that a good way to choose a digital marketing agency is by examining their case studies, client relationships and results. At Cedarwood, we’re so confident in the great work we’ve done and the strong client relationships we’ve built, that we invite potential clients to speak to our current clients to get a detailed account of how businesses have benefited from our agency services.
Not only is a strong portfolio of results and clients important, but it’s also important in understanding the agency’s processes and attitudes towards their clients. For some agencies, clients are just another number in their work chain. But not for us. We like to think of ourselves as an extension of our clients’ digital marketing teams. We don’t work through account managers; instead you’ll work directly with the member of our team that is managing your project or campaign. We’ll also align our digital marketing strategy with goals that matter to your business to ensure that our work provides valuable results.
So, to answer the question of how to choose a good digital marketing agency, our answer is to find an agency that has good results, has a work ethic that aligns with your business approach and most importantly is full of honest, trustworthy experts that will have your businesses best interests at heart.
Digital marketing is essentially any marketing technique that uses any form of digital tools or technologies to reach customers. Popular digital marketing techniques include:
Search Engine Optimisation (SEO); the process of increasing the visibility of a website in a search engine’s results pages in order to increase traffic. This includes on-site SEO, such as technical optimisation, site structure and content, and off-site SEO such as link acquisition.
Pay Per Click (PPC); a form of online advertising where businesses pay for ads every time a person clicks on their advert. Ads can be placed on search engines, social media networks and affiliate sites to increase visibility of your brand online.
Content marketing; when marketers create, publish and distribute content in order to target and connect with an audience online. This can take shape in a variety of mediums, from blog content and online guides to webinars, social media posts and videos. The key thing about content marketing is that it doesn’t directly promote or advertise your business or service. Instead, it offers your target customer valuable content and advice to introduce them to your brand before they make their purchasing decision.
Affiliate marketing; a digital advertising technique whereby online publishers can earn a commission from promoting your product or service on their website. By working with affiliate programmes that are relevant to your target market, business owners can increase their customer base and maximise sales.
Paid social media marketing; organic social media is a great way to engage with your customers and paid social media can help to maximise your efforts. Whilst organic social media lets you promote your business to people who follow your social media profile, paid social lets you build adverts and target users based on their interests and behaviours online, enabling you to target people who are like your customers.
Digital PR; otherwise known as link building, is a technique that involves creating unique and engaging content that can be outreached to journalists, bloggers and digital writers in order to gain coverage online. The goal of digital PR is to create links back to your business’ website, so often linked-coverage is the desired outcome.