Privacy Policy

This privacy policy explains how Cedarwood Digital Ltd (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit our website: https://cedarwood.digital.

 

 

Who We Are

Cedarwood Digital Ltd
4:20 Linley House, Clockwise Offices, Dickinson Street, Manchester, M1 4LF, United Kingdom

If you have any questions about this policy or your personal data, you can contact us at: [email protected]

 

 

1. What Data We Collect

We may collect and process the following types of personal data:

  • Contact data: Name, email address, phone number (e.g. via contact forms)
  • Business data: Company name, job title
  • Technical data: IP address, browser type, device information
  • Usage data: Pages visited, time on site, interactions
  • Marketing data: Preferences for receiving communications

 

 

2. How We Use Your Data

We use your personal data to:

  • Respond to enquiries and provide requested services
  • Improve our website and user experience
  • Send marketing communications (where you have given consent)
  • Analyse website usage and campaign performance
  • Deliver and optimise advertising campaigns
  • Comply with legal and regulatory obligations

 

 

3. Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

  • Consent – for marketing communications, cookies, and personalised advertising
  • Legitimate interests – to improve our services, website performance, and marketing effectiveness
  • Contractual necessity – where processing is required to deliver services
  • Legal obligation – where required by law

 

 

4. Cookies and Consent Management

We use cookies and similar technologies to improve your experience, analyse website usage, and support our marketing activity.

These include:

  • Strictly necessary cookies – required for the website to function
  • Analytics cookies – help us understand how visitors interact with the website
  • Marketing cookies – used to deliver relevant advertising and measure performance

When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or reject non-essential cookies.

You can update your preferences at any time via the cookie settings on our website or through your browser.

 

 

5. Google Consent Mode v2

We implement Google Consent Mode v2 to respect user consent choices and adjust how Google tags behave accordingly.

Consent Mode allows us to:

  • Adjust data collection based on your consent preferences
  • Control the use of cookies for analytics and advertising
  • Support compliant measurement and conversion modelling where consent is not granted

As part of Consent Mode v2, we use the following consent signals:

  • ad_storage – controls whether advertising cookies are stored
  • analytics_storage – controls whether analytics cookies are stored
  • ad_user_data – controls whether user data can be sent to Google for advertising purposes
  • ad_personalization – controls whether data can be used for personalised advertising

Where you do not provide consent:

  • Cookies may not be stored on your device
  • Limited, aggregated or anonymised data may still be collected
  • Conversion modelling may be used to estimate performance

This ensures our use of Google services aligns with applicable data protection laws and Google’s EU User Consent Policy.

 

 

6. Analytics

We use analytics tools such as Google Analytics (GA4) to understand how users interact with our website.

Depending on your consent preferences, this may include:

  • Pages visited
  • Time spent on site
  • Device and browser information
  • Traffic sources

Where consent is not provided, analytics may operate in a limited or anonymised mode.

You can opt out of Google Analytics tracking via the Google Analytics opt-out browser add-on.

 

 

7. Advertising, Remarketing and Customer Data

We use third-party advertising platforms such as Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads to deliver relevant advertising and measure campaign performance.

This may involve:

  • The use of cookies and tracking technologies
  • Creating remarketing audiences based on website activity
  • Uploading customer data (such as email addresses) to create custom audiences
  • Using data to build lookalike audiences
  • Tracking conversions and campaign performance

We may also use enhanced conversions and offline conversion tracking, which may involve securely sharing limited customer data with advertising platforms to improve measurement accuracy.

We confirm that:

  • We may share customer data with third-party providers who process data on our behalf for marketing and advertising purposes
  • We only do so where permitted by applicable law
  • We obtain user consent where required, including for personalised advertising and data sharing
  • We comply with Google’s EU User Consent Policy and similar requirements from other platforms

 

 

8. Third-Party Services and Data Processing

We use trusted third-party providers to support our website, analytics, and marketing activities. These may include:

  • Analytics providers (e.g. Google Analytics)
  • Advertising platforms (e.g. Google Ads, Meta, LinkedIn)
  • CRM and marketing platforms (e.g. HubSpot or similar systems)
  • Website hosting and infrastructure providers

These providers may act as data processors (processing data on our behalf) or independent data controllers, depending on the service.

We ensure all third-party providers are compliant with applicable data protection laws.

 

 

9. International Data Transfers

Some of our third-party providers are based outside the UK.

Where personal data is transferred internationally, we ensure appropriate safeguards are in place, such as:

  • UK adequacy regulations
  • Standard Contractual Clauses (SCCs)

 

 

10. Data Retention

We retain personal data only for as long as necessary:

  • Enquiry data: up to 24 months
  • Marketing data: until you withdraw consent
  • Analytics data: in line with platform retention settings
  • Client and service data: in line with contractual and legal obligations

 

 

11. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Restrict or object to processing
  • Withdraw consent at any time
  • Request data portability

To exercise your rights, contact us at: [email protected]

 

 

12. Data Security

We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, misuse, or disclosure.

 

 

13. External Links

Our website may contain links to external websites. We are not responsible for the privacy practices of those websites.

 

 

14. Updates to This Policy

We may update this privacy policy from time to time. The latest version will always be available on this page.