White Label Digital PR Agency

Award-Winning Digital Marketing Agency

High Link Quality

We know links are all about quality over quantity and that’s why we’ll work with you to generate high quality links, not 100s of links a month – after all John Mueller himself said that one high quality link can offer more value than a whole bunch of lower quality ones and who are we to argue?

Proven Record Of Results

With years of experience delivering solid Digital PR campaigns, we have a proven track record of results across the board. We know how to build links in hard to build verticals and we know how to get your content placed on nationals and regionals consistently. Looking for a white label option which delivers results? Read our Case Studies to see our proven track record of creating great Digital PR.

100% Earned Links

All of the links that we create through Digital PR are 100% earned. We don’t buy links and would never pay another company to place our content. Why? It’s against Google’s guidelines and others shouldn’t be doing it either. So you can trust when you work with us on a Digital PR campaign that 100% of the links that you land will be fully earned.

What Is White Label Digital PR?

White label Digital PR is exactly the same as traditional Digital PR but instead of doing it for our clients directly, we activate Digital PR campaigns on behalf of other agencies who put their branding on it to deliver it to clients – simple right? White label Digital PR is a popular option for agencies who are looking to bring on additional resource or simply don’t offer Digital PR directly and are looking to improve their offering of this – whatever the reason might be, our Digital PR service has a proven track record of delivering links time and time again.

White label Digital PR usually comes about as the result of two main reasons – initially that an agency might not have enough resource to action a specific task or campaign in-house and are looking to draw on additional external resource to supply this, or secondly an agency might not have a Digital PR specialism (perhaps they are a web design agency or just a paid media agency) and therefore may be looking to work together with a partner to deliver a full service which might include Digital PR from particular specialists.

Clients We've Worked With

How Do We Approach White Label Digital PR?

Our approach to White label Digital PR is the same as our approach to traditional Digital PR and we work on a quality over quantity policy across all our Digital PR project. We keep your business goals in mind and given that traditionally Digital PR is used to drive website and SEO growth, we know how important the quality of a single link can be compared to getting a number of average links to point towards the website.

Our Digital PR approach covers a range of tasks including newsjacking (reactive and proactive), data campaigns, product placements, thought leadership and much more… we tailor our Digital PR strategies to meet the client’s business goals, so no two Digital PR strategies are the same and they are designed to maximise return and visibility for our clients.

The main difference with white label Digital PR is in the way that we communicate with the client, as in most instances rather than liaising with the client directly we will work through an account manager at the chosen agency. We’re flexible in the way that we can communicate across our campaigns and usually leave this up to the agency to dictate what they feel will work best for the end client.

Our Awards

European Search Awards 2022


Best Small Integrated Agency

Best PPC Campaign

Northern Digital Awards 2022


Best Small Digital Agency

UK eCommerce Awards 2021


Small Agency Of The Year

Don't Just Take Our Word For It...

Read through the feedback & testimonial from our recent award win – Best Small Integrated Search Agency at the 2022 European Search Awards.



White Label Digital PR Services


Proactive Newsjacking

Our proactive newsjacking service can put your clients at the front of the conversation and quickly. Our white label proactive newsjacking monitors ongoing trends around your clients to put you front and centre of the conversation, this in turn builds solid high quality links which are expertise driven and can also drive great referral traffic by being topical and gaining high readership.

Reactive Newsjacking

Reactive newsjacking is a great way to showcase your brand’s expertise and put it in front of the right audience at the right time. Our white label reactive newsjacking service reviews constantly trending topics to put you right in the mix with expert, authoritative comments at the right time. This can lead to great brand exposure for you at a time where a product or service is trending as well as those all valuable high quality links back to the website.

Product Placements

Product placements are one of our biggest areas of expertise and whether you are looking to get your products across major nationals or simply looking for some specific coverage within a vertical we have you covered. With years of experience we have great relationships with a range of journalists who are ready to cover your products. You can read more in our case studies – for national coverage view our Hayes Garden World product placement case study and for more niche coverage in specific verticals view our EZ shopper product placement case study.

Data-Led Campaigns

Data-led campaigns are a great way to garner interest around your brand and those all-important links back to the site. Using data we will generate great reports, hooks and interesting facts that journalists love to cover. Our white label Digital PR services can research, create and outreach data-led campaigns designed to drive traffic and links back to your website.


Thought Leadership

Thought leadership is a great way to build links which are important for that crucial E-A-T element of your SEO strategy – and at the same time they can generate great coverage for yourself and your brand, helping to establish you as a thought leader. Our white label service will work with your thought leaders and spokes people to generate content or outreach relevant newsworthy content to land you coverage.

Reporting & Coverage

After conducting interviews with key stakeholders in your business, we can identify Thought Leaders & work with them to share their expertise within industry publications & media. Thought Leadership is very valuable for both Digital PR & SEO as it helps to drive across the key concept of expertise within your brand.

Media Monitoring

Our media monitoring service works closely with tools like Gorkana and Vuelio to ensure we are on top of relevant trends and ready to put you at the front of the conversation. We are constantly getting requests from journalists who are looking for information and between our traditional tools and Twitter (#journorequest #prrequest) we are working constantly to gain coverage for our clients.

Link Reclamation

In addition to building new links, link reclamation plays a key role in helping to maximise your PR exposure. As part of our white label Digital PR service we undertake link reclamation to turn any brand mentions that you might have into links – while we know there’s implied association from brand mentions it doesn’t hurt to ask for a link does it?

Why Choose Cedarwood For Your White Label Digital PR?

As an agency we specialist in SEO, PPC and Digital PR – that means we are experts in the field and devote all of our time into these three specialisms specifically. As such, rather than a full service agency we are able to really hone in our time and expertise across specific verticals which in turn ensure that we are always on-trend and on top of the latest products, approaches and techniques which other agencies may have missed by having a broader focus.

Our Case Studies page speaks for itself and we have a solid track record activating successful Digital PR campaigns, even in industries which are traditionally difficult to build for such as gaming, loans and medical negligence – we understand that in Digital PR it’s all about having great data and a great angle, if you have this you can make it work across any vertical and that’s what we’ve done time and time again.

Our Digital PR campaigns have been featured on: 

What our clients say about our digital PR service

“Cedarwood have forged a lot of extremely strong productive links which have resulted in a huge increase in the online presence of Hayes Garden World. We now have longstanding links with many relevant high profile online and glossy magazines through topical articles, specialist knowledge and product reviews. They have also instigated numerous campaigns which have raised our online profile considerably. These links have been productive throughout the year resulting in our presence constantly being in the public conscious. As a blogger and social media co-ordinator I personally work very closely with the team and find them friendly, approachable and very open to any suggestions.”

Angela Slater, Content Co-ordinator at Hayes Garden World

Digital PR Case Studies

Hayes Garden World

Newsjacking: Lonely Plants Club
Links: 23
Average Domain Rank: 78

Newsjacking the end of lockdown to help provide insight into how lonely plants can get when their owners leave home.

Patient Claim Line

Survey: COVID-19 & Medical Treatment
Links: 130+
Average Domain Rank: 54

Working with our client’s in-house expertise to discuss medical treatment delays due to COVID-19 & the rights around this.

Cash Lady

Campaign: Cheapest Roast Dinners
Links: 112+
Average Domain Rank: 55

Reviewing the UK’s leading supermarkets to identify which supermarket provides the ingredients for the cheapest roast dinner.


Survey: Pets Smoking Survey
Links: 39
Average Domain Rank: 70

Launching a survey to find out how much the average Brit knows about how smoking can affect their pet.


Campaign: Thought Leadership
Links: 10
Average Domain Rank: 80

Utilising thought leadership across industry news & personal stories to help build expertise-driven links back to our client’s website 

Hayes Garden World

Campaign: Brexit Christmas Tree
Links: 37
Average Domain Rank: 72

Jumping on a Christmas trend to help create a product which is perfect for Christmas regardless of your family’s political persuasions!

Rimmers Music

Brainteaser: Grumpy Carol Singer
Links: 40
Average Domain Rank: 79

Creating a fun Christmas-themed brainteaser designed to ask the audience to find the “grumpy carol singer” & land links.

Little Loans

Thought Leadership
Links: 40+
Average Domain Rank: 68

Helping to drive links to the Little Loans website through Thought Leadership initiatives & expertise. 

Patient Claim Line

Newsjacking: Popular Culture
Links: 37
Average Domain Rank: 72

Newsjacking medical mistakes in popular culture to add in our own expertise & guidance for what their rights might be.


Survey: How Long Do Love Island Couples Last?
Links: 15
Average Domain Rank: 52

Evaluating how long Love Island couples last after the show to generate a great clickbait infographic for regional & mainstream media.

Hayes Garden World

Newsjacking: Harry & Meghan
Links: 30
Average Domain Rank: 73

Jumping on Harry & Meghan’s popular Oprah interview scene & giving expertise as to how you can recreate it at home.

EZ Shopper

Product Placements: Gaming Desks
Links: 38
Average Domain Rank: 66

Working with our client to land great exposure (and links!) from national & niche retailers for their range of gaming desks.

Hayes Garden World

Product Placements: Garden Furniture
Links: 65
Average Domain Rank: 73

Working with our industry & media contacts to get great coverage for our garden furniture range – including numerous IndyBest buys! 


White Label Digital PR FAQs

White Label Digital PR can be an invaluable service if you are currently a business who struggles to build links, if you are an agency that’s short on resource to do so, if you are an SEO agency that doesn’t have an inhouse offering, or if you are currently buying links to supplement your SEO service (please – you don’t have to do this!)

Digital PR is an important aspect of a solid SEO campaign and after the technical SEO elements are implemented it is really the on-site content and link acquisition areas that are going to make the true difference to your campaign. We have a wide range of Digital PR case studies which show how valuable link acquisition can be – and the real time value that it can add to your SEO campaigns, so if you are struggling with link acquisition and you need additional resource, enquire now to find out more about how we can help.

There’s a whole host of reasons that a company might choose a white label Digital PR service, but there are a number of common themes that run through:

Lack Of Resource

Let’s be honest, we’re right in the middle of The Great Resignation – and as a result you may find that you are somewhat short of resource within your Digital PR/link building arm – this isn’t uncommon, but if you find yourself in this position the our white label Digital PR service is here to help!

We can supplement your own Digital PR offering with our own expertise, or we can run campaigns for you, it’s completely up to you. Our customisable packages are designed to work around your needs and deliver the results that you want.

No Digital PR Service

It may be that you are a pure performance marketing agency, perhaps you just deliver SEO/PPC – and if this is the case you may not have a Digital PR arm or the ability to links within the agency. We have a number of agencies contact us in this position where we can simply provide just a Digital PR service to supplement their in-house SEO service, delivering high quality links time and time again and adding real SEO value.

Inability/Struggle To Build Links

The latter is an ongoing challenge – perhaps you’ve tried for a few months to build links with no success, but you know that you need Digital PR to help with the success of your SEO campaign? If you find yourself in this position then looking at a white label Digital PR service could be a way to help drive those all important links that you need, in addition to helping to support your overall SEO strategy and driving authority back into your website.

Digital PR plays a really important role across an omni-channel campaign as it not only helps to drive awareness for your brand online, which can include key referral traffic, but it also helps to drive those all-valuable high quality links into the website which can play a crucial role in supporting your overall SEO campaigns.

Digital PR also helps you to promote great content and can be a really nice way to build your brand online alongside other paid and earned channels which you might already be pushing, allowing you to deliver a really holistic marketing mix.

White labelling Digital PR also allows you to keep ultimate account management at one touchpoint rather than having to liaise with an external Digital PR agency – this can be a great way to strengthen your own relationship with your client, in addition to ensuring that there is a consistent line of communication at all times.

One of the key areas of concern around white labeling tends to be in relation to communication with the client – and often this can be smoothed out before the campaign even starts by establishing clear paths of communication to ensure there is no overlap or confusion on the part of the client or the agency.

We are flexible in the way that we can communicate with both yourselves and also the client, and we often leave it up to the agency to decide what they feel is the best method of communication, this can either be dealing directly with the client or through a pre-existing account manager who can manage that relationship – by ironing this out early on there should be no communication issues and the white label campaign should run smoothly. We have a lot of experience with white labeling Digital PR – so we’re always happy to chat about what we feel might work best and support you with this.

Advice from our Digital PR experts

Our Accreditations