With PPC (Pay-Per-Click) advertising, every click carries a cost. It is imperative to convert those hard-earned visitors into customers to maximise the return on investment
What Is PPC?
Content Reviewed & Fact Checked By Amanda Walls, Director
Content Updated: 05/07/2023
PPC or Pay-Per-Click is a form of online advertising, run predominantly through Google Search & Microsoft Ads which allows users to place ads within the search results. PPC isn’t just limited to Pay-Per-Click however, it’s often known to describe a broader range of online advertising options including Display Advertising, Remarketing & often also Paid Social Advertising.
PPC is a popular option for businesses who are looking to make immediate sales and drive leads as the immediacy of online advertising means that you can get your brand, product or service in front of the audience immediately – helping to generate exposure and sales for your brand – so if you are looking for immediate results (with longer term efficiency gains) then PPC is a great channel for you.
Why Do I need PPC?
When optimised well, PPC can be an incredibly effective and scalable marketing approach and our Manchester-based PPC team can help you to achieve this.
Pay-Per-Click is a great way to advertise as it’s a way to instantly reach your audience without having to wait for the time of other options such as SEO, or without needing a pre-existing engaged audience such as through Email Marketing. As such, it’s a popular option for people who are looking to bring a new product to the market, reach an audience quickly or expand their existing marketing options to reach a larger audience.