WINNER:
Best Small Integrated Agency
Best Small PPC Agency
Best Small SEO Agency
Best Use Of Search (FMCG)
Best Use Of Search (iGaming)

WINNER:
Best PPC Agency
Best SEO Agency (Silver)
Best Integrated Agency
Best Use Of Search - Health
Best Low Budget PPC Campaign
Best PPC Campaign - B2C

WINNER:
Best PPC Agency
Best Integrated Agency
Best SEO Campaign (Silver)
Best PPC Campaign (Ecommerce/Retail)
Best Use Of PR In A Search Campaign
Best Use Of Search - Health (Silver)

WINNER:
Best PPC Agency
Best Use Of Search - Finance
Best Integrated Agency (Silver)
Best Use Of Content Marketing (Silver)
Best Use Of Data - PPC (Silver)

Events

Find Out More About Events We Are Involved In & Running!

We host regular webinars run by our in-house experts designed to help your team maximise your marketing opportunities!

Our webinars range from SEO, Digital PR, PPC or sometimes a mixture of all three! Scroll down to find out more information.

You can find our team at a range of speaking events across the country (and internationally!) as well as online. Scroll down to find out more about upcoming & past events our team are involved in!

Every two months, we run Manchester DM, an in-person event at WPP Campus, where we invite speakers to talk to us about everything new in the world of digital marketing!

Our Webinars

Monthly webinars which discuss the latest topics and trends from the world of digital marketing!

NATURAL LANGUAGE PROCESSING & ENTITY SALIENCE - STANDING OUT IN A WORLD OF COWBOYS

CATHERINE TOAL

Tuesday 8th december - 11am

Google’s understanding of content goes well beyond exact-match keywords. With developments in language processing, greater scrutiny of content quality and growing attention to user behaviour signals, SEO content optimisation requires a more considered approach.

Join Catherine Toal, SEO & Content Manager at Cedarwood Digital, for a practical deep dive into Natural Language Processing (NLP) and entity salience, including how to analyse entity prominence, benchmark competitor content, identify thematic gaps and turn those findings into actionable optimisation strategies.

Drawing on real client case studies, Catherine will explore what’s worked in practice, how these techniques have influenced organic performance and where NLP analysis needs to sit alongside genuine expertise and an understanding of search intent.

We’ll also explore key Google algorithm updates, E-E-A-T, the rise of AI slop and the role of Navboost, looking at how search engines assess relevance, quality and user engagement, and what this means for modern content optimisation.