Paid Social Agency | Manchester

Facebook has very quickly become one of the biggest marketing platforms, offering brands the opportunity to get their products and services directly in front of their target audiences. With over 2 billion active monthly users the possibilities really are endless, and getting your brand seen by potential customers and clients is now more important than ever.

Paid Social Agency
- why choose Cedarwood Digital?

We love data! We don’t just make your Paid Social Ads look pretty, we analyse all available data to understand who your real audience is. We then use this information to optimise your campaigns and generate the best ROI for your business.

Facebook Ads has extremely advanced targeting options, taking it a step further than basic demographics. The well-integrated, interest-based targeting that Facebook Ads provides means that your next customer is now closer than ever before. By utilising this, we are able to narrow down and create granular audiences, capturing users who are engaged and have an interest in your products/services – you can say goodbye to wasted budgets. Partnering this with relevant and eye-catching creative gives us the foundations to generate a solid Facebook Ads strategy to suit your business; both e-commerce and lead generation.

2021 UK Search Awards

– Best Small PPC Agency Finalist

2020 Northern Digital Awards

– Best Digital Marketing Campaign (Retail) Finalist

– Small Agency of the Year Finalist

– Small Digital Agency of the Year Finalist

2020 UK Biddable Media Awards

– Small Agency of the Year Finalist

2019 Northern Marketing Awards

– Best Retail Campaign Finalist

2019 UK Search Awards

– Best PPC Agency of the Year Finalist

2019 UK Digital Growth Awards 

– PPC Agency of the Year Finalist

2019 Digital Entrepreneur Awards

– Digital Team of the Year Finalist

2018 Northern eCommerce Awards

– Small Agency of the Year Finalist

What Is Paid Social & Facebook Advertising?

Paid Social is a term used to describe the act of advertising across social networking platforms; the most common are Facebook, Instagram, Twitter & LinkedIn.

Facebook Ads is one of these advertising channels and it allows you to get your business and deliverables in front of your target audience in a place that they will visit naturally – Facebook. This means that whether you’re an ecommerce site or looking to generate more leads, you can appear in front of tailored users whilst they are scrolling through their feed, and offer them relevant ads for your business, product or service. 

This can be done through a multitude of different ad types and placements, utilising all of Facebook’s platforms including Messenger and Instagram. The wide range of targeting options that Facebook Ads provides allows us to really understand the target consumer. We can determine when and where they are likely to be browsing and, therefore, when and where they are more likely to proactively engage with your ads. 

What Can Facebook Ads Do For You?

Facebook has a tonne of user data which can be beneficial when creating ads on the platform. Understanding demographics, locations and even page likes is invaluable data that you can’t get in any other ad space, and allows you to hone in on the users that are relevant to your business. As a Paid Social agency, we know that getting your business in front of the right audience is key to a successful marketing campaign. Facebook Ads does this excellently, allowing you to increase sales/leads by being in front of the right people at the right time in a less intrusive way than some traditional advertising methods.

Facebook Ads Services

Ecommerce

Carousel and Collection ad formats are great at showcasing a range of different products that the user may be interested in. This allows you to make the most of the advert by giving the user as much choice as you can.

Additionally, by utilising Dynamic Product Ads, we are able to retarget by showing ads that contain specific products users have previously viewed on your website, using data generated by the Facebook Pixel.

Lead Generation

Lead generation has never been easier! Facebook Ads allows for relevant data to be captured in a form within Facebook. This eliminates the need for users to be taken to a new landing page which can disrupt the user experience.

Lead generation is therefore quick, clear and simple for the user, whilst also yielding the all-important information for your business to nurture and approve that lead.

Audience Targeting

Audience targeting on Facebook Ads is extremely powerful and can help you to really nail exactly who your target audience is; using data like age, location and even likes. 

Remarketing can help to bring users back into the conversion funnel, whilst lookalike audiences are great at tapping into the next layer of potential customers for your business.

Placement Targeting

These ads can be used across a wide range of platforms and placements including:

– Facebook and Instagram Feed

– Facebook, Instagram and Messenger Stories

– Facebook and Instagram In-Video (IGTV and In-stream)

– Facebook Instant Articles

– Facebook Marketplace

– Messenger Sponsored Message and Inbox

Ad Formats

There are many different ad formats within the Facebook Ads world. We base your ad type on what will be most relevant when showcasing the goods or services of your business to the user. These include:

– Image

– Video

– Carousel

– Collection

– Slideshow

– Stories

Enticing Imagery

Imagery is key when it comes to Facebook Ads. After all, this is what will grab the users’ attention and get them to engage with the ad.

Bright and vibrant creatives work well for Facebook Ads, making them stand out and get noticed. Additionally, it is important to add the main value proposition to the ads so that the user can easily see this. 

It’s also important to consider branding within the ads, whether that be in images or video, to ensure you are consistent across channels.

Frequently Asked Questions
Facebook Ads

Facebook Ads are a form of online advertising  which can be shown across multiple sites including Facebook, Instagram and Messenger. Facebook Ads are used to target specific audiences to drive brand awareness and online sales, or to generate leads. It is a form of PPC or ‘pay-per-click’ advertising in which the advertiser pays each time the ad is clicked on; although this traditional method has now been overtaken by newer forms of automated bidding. These newer forms are designed to work towards business goals including Cost Per Acquisition (CPA) and Return On Ad Spend (ROAS).

The importance of Facebook Ads has grown alongside the rise of the digital age. With almost 2 billion monthly users, Facebook Ads generates masses of potential and opportunity for businesses. This form of advertising enables brands to get their products and services in front of their target audience whilst they are already scrolling their social media. 

Unlike traditional PPC channels, Facebook Ads is more of an interest based ad channel, taking the understanding of consumers to a deeper level. It looks at their interests and likes as opposed to simply top-level demographics and keywords. This allows advertisers to build on what they know about their customers and expand out to reach new users with similar interests. From here they can grow their business and increase sales.

Hiring a Paid Social agency can be incredibly valuable as it means you will have experienced people with specialities in Facebook Ad campaigns working on your account. They can utilise their well-rounded knowledge to implement the most effective & successful strategies for your business, giving you peace of mind that you’re in good hands as well as extra time to focus on other ways to improve your business.

There is no right answer to this. Facebook and Google are both extremely powerful advertising channels that can take your business to the next level. But what works for one business may not work for another.

The two platforms, as an overview, do the same thing; they generate brand awareness, get your business in front of relevant users and can help to increase sales and generate leads. However, the main difference between the two is how they target these users – Facebook primarily uses interest based targeting and Google primarily uses intent based targeting. 

Facebook has a wealth of user data; understanding demographics, location and likes as a basis of audience creation is an incredibly useful tool for businesses to take advantage of. Getting your ads in front of the right people is crucial to running a successful campaign. Google, on the other hand, uses keywords to show ads to relevant users who have searched for these in the Google search bar; these users are showing actual intent as they are actively searching for specific products/services. 

A fully integrated digital marketing strategy works best – combining both Facebook and Google Ads. This is because data and trends found on one platform can be shared and utilised on another – something that may not be apparent when only using one. In addition, it is excellent for brand awareness and recall to be visible across both platforms, leading to a higher probability of users choosing you over competitors.