Award-Winning
SEO Agency Manchester

Award-Winning Digital Marketing Agency

SEO Specialists

We’re not a full service agency this means that we are able to specialise in performance marketing & SEO – we’re a specialist agency, based in Manchester. As a result, our focus will always be on your digital marketing & the focus of our team development will also be on that too – that means that you’re working with experts who are at the top of their field & passionate about it too.

Solid Digital PR

There’s many elements which go into a successful SEO campaign, but Digital PR is one of the most important. 

Our PR approach focuses around always-on link acquisition & we have a great track record of success. So if you’re looking to land those coveted links on hard to get publications in tricky verticals, you’ve come to the right place!

Proven Track Record

Our SEO track record speaks for itself – with many of our clients being long-term & a proven track record of SEO success we know how to craft an effective SEO strategy that works for your business.

Scroll down to read through our Testimonials & Case Studies to find out more about how we’ve helped hundreds of businesses & how we could help you!


What is SEO?

SEO or Search Engine Optimisation is the process of working with a website to increase the visibility & positioning of key terms within the search engine results. This could be on Google (which currently has roughly 92% of the market share) or on smaller search engines such as Bing. This traffic is often referred to as “organic” because it has come through to your website “naturally” through results pages, rather than through other channels.

With over 8.5 billion searches processed by Google each day, strong SEO performance can make a marked difference on a businesses’ ability to drive leads & sales – so by working to optimise your website & making sure that your pages offer what the user is searching for, businesses can capitalise on free, targeted traffic.

Although there is no exact science to SEO, Google frequently publishes & updates its “Quality Rater Guidelines” which outline what it looks for when choosing which websites to return in the search results – as such most companies can use these as guidelines to understand what Google deems to be a “quality website” & therefore what action they may need to undertake to improve that website’s SEO.

 

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Our Awards

European Search Awards 2022

Winner

Best Small Integrated Agency

Best PPC Campaign

Northern Digital Awards 2022

Silver

Best Small Digital Agency

UK eCommerce Awards 2021

Winner

Small Agency Of The Year

How Does SEO Work & How Do We Approach It?

 

Great SEO demonstrates to Google & the user that you are a reliable, trustworthy website which exhibits expertise & authority at every stage of the process. In line with Google’s algorithms our SEO process is built on a foundation of two key theories:

EAT: Expertise – Authority – Trust

Focusing on demonstration your website’s Expertise, Authority & Trust this involves creating & demonstrating knowledgeable content, building an authoritative link profile & portraying trust throughout the website.

YMYL: Your Money Your Life                                             

YMYL places increased scrutiny on websites which could impact a person’s money or life – as a result here we need to focus on User Intent, Purpose & Authoring – showcasing clear expertise early on, ensuring the website has a clearly defined purposed & authoring where possible to reassure trust.        

By enshrining these concepts within each of our campaigns we are always keeping Google’s Quality Rater Guidelines & algorithms at the very forefront, in line with delivering a great user experience & service to your customers.

 By combining these two concepts throughout our SEO strategies with traditional SEO practices including Technical SEO, Digital PR, Local SEO & much more we are able to give you a well-rounded SEO approach, so you can trust this Manchester-based SEO agency to deliver on what really adds value to your business.

 

Clients We've Worked With

Don't Just Take Our Word For It...

Read through the feedback & testimonial from our recent award win – Best Small Integrated Search Agency at the 2022 European Search Awards.

 

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SEO Services

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Local SEO

If you’re a local business, have store presence or are simply looking to rank for a term which Google deems to have local intent then Local SEO will be a key element of your strategy. Our work here helps to drive a local audience to your website, while also promoting your visibility strongly in that area.

Conversion Optimisation

We don’t just want to bring traffic to your website – we want it to convert! Business goals are key within our SEO strategy & CRO ties right into this – bringing qualified traffic is one thing, but working with the website to ensure a great user journey & conversion when they arrive is key to seeing true SEO growth.

Content Creation & Strategy

Content is key when it comes to SEO & strong, informative content which educates the reader & also creates a great user experience also works well for search engines. Working together with Google’s Natural Language Processing we create content that not only highlights your expertise but also drives semantics & authority throughout.

Technical SEO

A solid technical foundation is the key element to any SEO campaign. Our technical toolkit includes crawl analysis, log analysis, schema implementation, internal link balancing & much more to ensure that your website has the best possible foundation for SEO success.

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Mobile SEO

We live in a mobile-first world & as Google’s crawlers work in a mobile-first indexing strategy it’s critical that your website is set up to perform with mobile at the forefront. Our mobile SEO strategies are designed to ensure that your campaigns are optimised for mobile performance & search discovery.

Digital PR & Link Acquisition

Digital PR plays a huge role in SEO performance – so much so that we’ve given it its own page here – your link profile is one of the key indicators to Google of the trust & authority in the website – which are key elements of the ranking algorithm – as such, a solid Digital PR strategy is a key pillar of SEO success.

On-Page Strategy

On-page strategy helps Google to understand what your website is about & to enhance key on page elements such as Expertise, Authority & Trust. Our on-page strategies are designed to mix great user experience with key ranking signals to deliver pages which rank.

Link Auditing

Your website’s link profile is one of the key signals that you send to Google about the quality & authority of your website. Having a good link profile is essential to great SEO performance, so we can help to audit your link profile & potentially disavow any unwanted links to keep it in tip top shape.

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Algorithm Recovery

Struggling to recover from an algorithmic or manual penalty? Gone are the days of just Panda & Penguin, now algorithm recovery is more sophisticated & complicated than ever before. Our team will work with you to understand the semantics of the penalty & pull together a strategy to help resolve it.

Website Migrations

A website migration can be one of the most nerve wracking times in a website manager’s life – all the years of hard work put into SEO visibility can be taken away overnight if the migration is managed effectively. We’re here to help with a solid checklist & technical know-how we can be a guiding hand through the migration process.

International SEO

In addition to helping clients here in the UK optimise their websites for search we also work with a broad range of international clients & also clients here in the UK who are looking to promote their products & services overseas. International SEO is key to ensuring your visibility in search engines across the world is solid.

SEO Training

Having worked previously with Google’s Digital Garage & Facebook’s Skills Training programme, in addition to training a number of the UK’s leading businesses, we are well placed to deliver SEO training to your team – ensuring that you’re at the top of your game.

What Are The Benefits Of SEO?

Effective SEO doesn’t just drive additional leads & sales to your website (although this is great!) – it also helps to create a real buzz & trust around your brand. With over 8.5 billion people searching on Google each day there’s a lot of people just waiting to have your brand put in front of them, effective SEO is a great way to build brand awareness & put your website in front of an audience with high intent – at a time when they are actively searching for your product.

In addition to the visibility, many of our SEO techniques including Digital PR do a great job of promoting overall brand awareness & getting you in front of the right audience by landing solid links across key publications. They can also drive referral sales & leads through your website by promoting your brand to the audience at the right time – driving free traffic/sales/leads through to your website while also helping to boost the authority & enhance the website’s overall SEO!

 

Our SEO & Digital PR campaigns have been featured on: 

What our clients say about our SEO service

“Cedarwood Digital are just like an extension to our internal marketing team family. We’ve been working with them now for nearly 2 years and some of the clever stuff they’ve come up with on our digital marketing campaigns has just been amazing. Amanda and her teams knowledge and ability to “pick up” a new industry is just fantastic and the results they’ve given us so far have really taken us forward and continue to do so on a month by month basis. They really do have all skill bases covered when it comes to digital marketing.”

Paul Hanley, Ecommerce Manager at Certas Energy

SEO Case Studies

Hayes Garden World

  • 120+ Links Achieved
  • 2,000,000 Additional Users
  • 965 Top 3 Ranking Keywords

Working with Hayes Garden World to grow their online presence to become one of the UK’s leading independent online garden furniture retailers.

Patient Claim Line

  • 170+ Links Achieved
  • 90% Increase In Top 3 Rankings YOY
  • #1 Rankings for “Medical Claims”, “Medical Compensation” & “Hospital Negligence”

Helping Patient Claim Line to utilise SEO to effectively grow market share & volume within a highly competitive vertical.

Watches2U

  • 82+ Links Achieved
  • 47% Increase In Top 10 Rankings
  • 428 Top 3 Ranking Keywords

Working with Watches2U to help grow their SEO both within the UK & also internationally across over 31 markets – helping them to drive forwards as the UK’s leading independent watch retailer.

Certas Energy

  • 113% Increase In Top 10 NB Keywords YOY
  • 23% YOY Organic Traffic Increase (2021)
  • 80% Increase In Top 3 Keywords YOY

Helping Certas Energy to improve their online visibility across the domestic & commercial product offering to drive online sales.

Plastic Card Services

Plastic Card Services

  • +5 Average Position YOY
  • 500% YOY Visibility Increase
  • #1 Rankings for “Plastic Card Suppliers”, “Loyalty Card Suppliers” & “Gift Card Supplier”

Working with B2B business PCS to gain top rankings for a range of high intent terms helping to drive an increase in qualified leads to the website.

Rimmers Music

  • 450 Top 3 Ranking Positions
  • 43% Increase In Top 10 Rankings YOY
  • 100+ Links Built

Growing musical instrument sales for Rimmers Music by improving organic visibility for a range of key products & product ranges.

Testimonials

Manchester SEO Agency FAQs

  • Why Choose Us As Your Manchester Based SEO Agency?

    If you’re looking for an SEO agency in Manchester, you’ll want to choose one with a proven track record. Cedarwood Digital has a proven track record of helping businesses improve their online visibility and grow sales and leads.We’re also at the forefront of the industry and up to date on the latest trends and algorithms. So if you’re looking for an experienced and knowledgeable SEO agency in Manchester, Cedarwood Digital is the right choice.

    We know there’s a lot of agencies out there & that’s why we let our reputation, reviews & trusted long-term client base speak for itself. We’re always happy to provide testimonials from our base of current & past clients & we have a website full of case studies which demonstrate the work & value that we have added time & time again.

    Choosing Cedarwood Digital as your Manchester SEO agency is a smart choice for your business. Contact us today to learn more about what we can do for you.

  • How Long Does It Take To Improve SEO?

    There’s no easy answer to this question as it can depend on a lot of factors - are you currently in a penalty? Has previous SEO work been done? How does Google currently view your website? How is your external link profile? Does a lot of content need to be updated? Can Google effectively crawl your website? All of these questions need to be asked (and answered!) before we can put any timescales on SEO & if it’s an algorithmic consideration then you may need to wait until the next core algorithm update regardless of how much work you undertake.

    In general, we say to clients that it can take roughly 3-6 months to start seeing the impact of SEO optimisation but this can be longer depending on your situation.

  • What Is The Benefit Of Local Optimisation?

    There are many benefits of utilising a Manchester SEO agency for local SEO optimisation, including helping your business to rank higher in search engine results pages (SERPs), driving more traffic to your website and improving your online visibility.

    Local SEO is a branch of SEO that specifically focuses on optimising a website for local search results. This means utilising techniques such as adding your business to online directories, creating location-specific pages on your website and optimising your website for local keywords.

    By doing this, you can make sure that your business is appearing in front of potential customers who are searching for businesses like yours in their local area. This can help to increase traffic to your website, as well as enquiries and sales.

    If you want to improve your chances of ranking highly in SERPs and driving more traffic to your website, then utilising a Manchester SEO agency for local SEO optimisation is a great place to start.

  • Why Has My Organic Traffic Dropped? I Can’t See A Manual Penalty? How Can I Fix This?

    There’s a whole host of reasons that your organic traffic might have dropped ranging from an algorithmic penalty, through to a technical issue, through to a loss of authority. Regardless of the reason, diagnosing the drop & then taking effective steps to rectify it is key to SEO success.

    Organic traffic drops can be diagnosed with a range of tools ranging from common industry insights tools such as AHREFs, SEMRush & Majestic SEO through to website data tools such as Google Analytics. By combining this data along with your data in Google Search Console we can identify keywords which are no longer driving traffic through to the website & analyse why this might be, creating a strategy that allows you to not only recover but also capitalise on new traffic.

  • I’ve had an email from a Barry at SEO-Fo-Sho.com who says he can get me to no.1 in search rankings in a week for just £50 - is this true? 

    Ah, that old chestnut. Barry may well be able to get you to page one for a search term - but what is he targeting? There’s no point ranking no.1 for ‘buy mouldy potatoes online’ if A) you don’t sell mouldy potatoes and B) no one is searching to buy mouldy potatoes because, well, they’re mouldy. SEO takes time and dedication to see results. But boy are the results worth it.

  • Should I Write My Website Content With SEO In Mind?

    In short, no. Website content should be written for the user with their experience in mind ensuring that you are able to inform & ultimately convert that user, the consideration for Google is secondary other than the appropriate signposting that we’d recommend you put in place so Google is clear that you are an expert on the given content.

    What you should keep in mind when writing your content however are two key elements to Google – The Natural Language Processing & the concept of E-A-T – both of these are not only valuable to Google’s algorithms, but they will also go a long way to enhancing your content & giving your users a great experience – this is far more valuable that “writing for SEO” as you are not only delivering great content to your users, but it is also something that Google will love.

  • How Many Words Should My Content Be?

    Word count shouldn’t be an important factor in SEO content - rather the most important elements lie in the expertise & trust that is portrayed through the content & also the value to the user - so when creating content for the website we need to keep the user in mind & Google as a secondary thought.

    Rather than focusing on a word count, focusing on signposting is a great way to ensure that Google understands your content & that it trusts you as an expert on the subject matter. Signposting can be done through a number of ways including implementation of key page headings, title tags & also descriptions as well as a strong internal navigation structure that allows Google to understand how your pages are semantically themed. This will allow Google to understand where & how it should rank your content.

  • What Are Featured Snippets?

    Featured Snippets are Google search engine results that appear as a paragraph of text at the top of the results page. Because the fall in “position 0” above the usual search results they take up a larger portion of the page - although as they fall in this unique position data shows that they frequently get a slightly lower CTR than that of the main position one.

    Featured snippets are a great way to pursue strong rankings for content pieces & also key service pages - the approach is slightly different to that of traditional SEO & incorporates more list style content & effective use of Schema. To find out more about featured snippets & how to secure one check out our handy blog here 

  • How Important Is Site Speed For SEO?

    Site speed is an important element of SEO as it’s a contributing factor in the overall user experience matrix - as such it relates directly to both Google’s Core Web Vitals update which looks at key elements of speed including page load time & shift & the Page Experience update which looks at how users are able to interact with a page - essentially their overall experience.

    Measuring site speed is an important part of any SEO audit & there’s a range of tools that we can use for this ranging from Google’s own PageSpeed tool, through to Lighthouse, through to external tools such as GT Metrix which allow for a waterfall analysis - essentially identifying areas & elements which are causing a hold up within the load time & identifying how we can improve these. Using these tools together to produce an overall speed report is a great way to help improve the performance of the website & identify the quick wins first to balance impact vs resource/cost.

  • What Are The Most Important Ranking Factors?

    This is a question that we frequently get asked when pulling together a strategy for an SEO campaign & the reality is there’s far too many to mention! Google utilises over 400 different ranking factors within its algorithm to determine where a particular website should appear within the search results & although the exact factors are a secret we can use insights from publications such as the Google Quality Rater Guidelines to get an understanding of what Google is looking for.

    Throughout the Quality Rate Guidelines we are presented with the concept of E-A-T or Expertise, Authority & Trust – these are elements key to Google’s analysis of your website & key to them as a business providing a good search result to the user. As such, we believe this is a great place to start when crafting an SEO campaign – but you might ask, how do I do this?

    Expertise, Authority & Trust can be achieved both on-site & off-site, from an off-site perspective building high quality & authoritative & relevant links which showcase your expertise is a great way to push each of these signals across, from an on-site perspective building great expertise-led content & authoring it, building out FAQs in your content & utilising external review systems & trusted testimonials is a great way to push these characteristics through.

    On top of the E-A-T concept let’s not forget a few other key factors that Google’s created algorithms for such as site speed & on-site usability (Google Page Experience & Core Web Vitals updates) – make sure you include these within your strategy!

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