seo agency
manchester

WINNER: Best Small Integrated Agency

We Know Our SEO

E-A-T, YMYL? We don’t just talk about technical, content and links, we get to the heart of Google’s Quality Rater Guidelines to understand exactly what makes your site rank. 

Our strategies are built around user experience and giving Google what it wants, not checking boxes on a standardised strategy. 

Solid Digital PR

There’s many elements which go into a successful SEO campaign, but Digital PR is one of the most important. 

Our PR approach focuses around always-on link acquisition & we have a great track record of success. So if you’re looking to land those coveted links on hard to get publications in tricky verticals, you’ve come to the right place!

Proven Track Record

Our SEO  track record speaks for itself – with many of our clients being long-term & a proven track record of SEO success we know how to craft an effective SEO strategy that works for your business.

Scroll down to read through our Testimonials & Case Studies to find out more about how we’ve helped hundreds of businesses & how we could help you!

What is SEO?

Content Reviewed & Fact Checked By Amanda Walls, Director

Content Updated: 22/9/2022

SEO or Search Engine Optimisation is the process of working with a website to increase the visibility & positioning of key terms within the search engine results. This could be on Google (which currently has roughly 92% of the market share) or on smaller search engines such as Bing. This traffic is often referred to as “organic” because it has come through to your website “naturally” through results pages, rather than through other channels. A Manchester SEO agency is an agency that can help you to improve your SEO driving additional sales and leads for your business.

With over 8.5 billion searches processed by Google each day, strong SEO performance can make a marked difference on a businesses’ ability to drive leads & sales – so by working to optimise your website & making sure that your pages offer what the user is searching for, businesses can capitalise on free, targeted traffic.

Although there is no exact science to SEO, Google frequently publishes & updates its “Quality Rater Guidelines” which outline what it looks for when choosing which websites to return in the search results – as such most companies can use these as guidelines to understand what Google deems to be a “quality website” & therefore what action they may need to undertake to improve that website’s SEO.

Clients We've Worked With

How Does SEO Work & How Do We Approach It?

Great SEO demonstrates to Google & the user that you are a reliable, trustworthy website which exhibits expertise & authority at every stage of the process. We’ve carefully studied Google’s Quality Rater Guidelines to really understand the most important elements of what makes a page high quality and our approach looks specifically at:

– Building a strong reputation both on-site and off-site 
– Creating great content that answers the intent and purpose of your users
– Showcasing your brand expertise 
– Showcasing the reputation of the experts on your website
– Creating expertise-led Digital PR strategies to create great off-site trust.

By combining these elements we provide a truly holisitic SEO process which focuses on so much more than just technical, content and links.

In line with Google’s algorithms our SEO agency process is built on a foundation of two key theories:

EAT: Expertise – Authority – Trust

Focusing on demonstration your website’s Expertise, Authority & Trust this involves creating & demonstrating knowledgeable content, building an authoritative link profile & portraying trust throughout the website.

YMYL: Your Money Your Life 

YMYL places increased scrutiny on websites which could impact a person’s money or life – as a result here we need to focus on User Intent, Purpose & Authoring – showcasing clear expertise early on, ensuring the website has a clearly defined purposed & authoring where possible to reassure trust.

By enshrining these concepts within each of our campaigns we are always keeping Google’s Quality Rater Guidelines & algorithms at the very forefront, in line with delivering a great user experience & service to your customers.

By combining these two concepts throughout our SEO strategies with traditional SEO practices including Technical SEO, Digital PR, Local SEO & much more we are able to give you a well-rounded SEO approach, so you can trust this Manchester-based SEO agency to deliver on what really adds value to your business.

Our Testimonials & Reviews

SEO Agency Services


Local SEO

If you’re a local business, have store presence or are simply looking to rank for a term which Google deems to have local intent then Local SEO will be a key element of your strategy. Our work here helps to drive a local audience to your website, while also promoting your visibility strongly in that area.


Conversion Optimisation

We don’t just want to bring traffic to your website – we want it to convert! Business goals are key within our SEO strategy & CRO ties right into this – bringing qualified traffic is one thing, but working with the website to ensure a great user journey & conversion when they arrive is key to seeing true SEO growth.


Content Creation & Strategy

Content is key when it comes to SEO & strong, informative content which educates the reader & also creates a great user experience also works well for search engines. Working together with Google’s Natural Language Processing we create content that not only highlights your expertise but also drives semantics & authority throughout.


Technical SEO

A solid technical foundation is the key element to any SEO campaign. Our technical toolkit includes crawl analysis, log analysis, schema implementation, internal link balancing & much more to ensure that your website has the best possible foundation for SEO success.


Mobile SEO

We live in a mobile-first world & as Google’s crawlers work in a mobile-first indexing strategy it’s critical that your website is set up to perform with mobile at the forefront. Our mobile SEO strategies are designed to ensure that your campaigns are optimised for mobile performance & search discovery.


Digital PR & Link Acquisition

Digital PR plays a huge role in SEO performance – so much so that we’ve given it its own page on our website! – your link profile is one of the key indicators to Google of the trust & authority in the website – which are key elements of the ranking algorithm – as such, a solid Digital PR strategy is a key pillar of SEO success.


On-Page Strategy

On-page strategy helps Google to understand what your website is about & to enhance key on page elements such as Expertise, Authority & Trust. Our on-page strategies are designed to mix great user experience with key ranking signals to deliver pages which rank.


Link Auditing

Your website’s link profile is one of the key signals that you send to Google about the quality & authority of your website. Having a good link profile is essential to great SEO performance, so we can help to audit your link profile & potentially disavow any unwanted links to keep it in tip top shape.


Algorithm Recovery

Struggling to recover from an algorithmic or manual penalty? Gone are the days of just Panda & Penguin, now algorithm recovery is more sophisticated & complicated than ever before. Our team will work with you to understand the semantics of the penalty & pull together a strategy to help resolve it.


Website Migrations

A website migration can be one of the most nerve wracking times in a website manager’s life – all the years of hard work put into SEO visibility can be taken away overnight if the migration is managed effectively. We’re here to help with a solid checklist & technical know-how we can be a guiding hand through the migration process.


International SEO

In addition to helping clients here in the UK optimise their websites for search we also work with a broad range of international clients & also clients here in the UK who are looking to promote their products & services overseas. International SEO is key to ensuring your visibility in search engines across the world is solid.


SEO Training

Having worked previously with Google’s Digital Garage & Facebook’s Skills Training programme, in addition to training a number of the UK’s leading businesses, we are well placed to deliver SEO training to your team – ensuring that you’re at the top of your game.

What Are The Benefits Of Using An SEO Agency?

Effective SEO in Manchester doesn’t just drive additional leads & sales to your website (although this is great!) – it also helps to create a real buzz & trust around your brand. With over 8.5 billion people searching on Google each day there’s a lot of people just waiting to have your brand put in front of them, effective SEO Manchester is a great way to build brand awareness & put your website in front of an audience with high intent – at a time when they are actively searching for your product.

In addition to the visibility, many of our SEO Manchester techniques including Digital PR do a great job of promoting overall brand awareness & getting you in front of the right audience by landing solid links across key publications. They can also drive referral sales & leads through your website by promoting your brand to the audience at the right time – driving free traffic/sales/leads through to your website while also helping to boost the authority & enhance the website’s overall SEO!

 

Our SEO & Digital PR Campaigns Have Been Featured In:

What Our Clients Say About Our SEO Service

“Cedarwood Digital are just like an extension to our internal marketing team family. We’ve been working with them now for nearly 2 years and some of the clever stuff they’ve come up with on our digital marketing campaigns has just been amazing. Amanda and her teams knowledge and ability to “pick up” a new industry is just fantastic and the results they’ve given us so far have really taken us forward and continue to do so on a month by month basis. They really do have all skill bases covered when it comes to digital marketing.”

Paul Hanley, Ecommerce Manager at Certas Energy

What Our Industry Peers Say

Is SEO Manchester Right For My Business?

We get asked quite a lot about whether SEO is the right approach for businesses and the simple answer is – it depends. It depends on what your goals are, your budget, what you are looking to achieve and what you want to get out of it – there’s no one size fits all and as a result we always have an in-depth call with potential clients to find out what their goals are before recommending any type of marketing to them at all.

As a business we want to share in your success, so if we think that SEO isn’t the right channel for you, or that it won’t work then quite simply we won’t recommend it as your time and our time would be better spent elsewhere.

How Do We Get Started With An SEO Campaign?

Getting started with SEO is relatively straight-forward, but the first step is to do a deep dive with your business to really understand what you’re looking for, the business goals and how we can help you achieve them.

Once we have all of this information we will go away and pull a strategy together for you which takes into which elements of SEO we feel are best suited to meeting your goals and within your targeted budget range. Everything that we do is completely white-hat from our Digital PR service right through to our on-site service and our in-depth knowledge of Google’s QRG ensures that we are always up to date with the latest best SEO practices.

SEO Case Studies

Hayes Garden World

  • 120+ Links Achieved
  • 2,000,000 Additional Users
  • 965 Top 3 Ranking Keywords

Working with Hayes Garden World to grow their online presence to become one of the UK’s leading independent online garden furniture retailers.

Patient Claim Line

  • 170+ Links Achieved
  • 90% Increase In Top 3 Rankings YOY
  • #1 Rankings for “Medical Claims”, “Medical Compensation” & “Hospital Negligence”

Helping Patient Claim Line to utilise SEO to effectively grow market share & volume within a highly competitive vertical.

Watches2U

  • 82+ Links Achieved
  • 47% Increase In Top 10 Rankings
  • 428 Top 3 Ranking Keywords

Working with Watches2U to help grow their SEO both within the UK & also internationally across over 31 markets – helping them to drive forwards as the UK’s leading independent watch retailer.

Manchester SEO Agency FAQs

Content Reviewed & Fact Checked By Amanda Walls, Director

Content Updated: 12/9/2022

Location isn’t necessarily that important for an SEO agency unless you are looking for someone that is close to home, but of course if you are based in the local area then choosing someone close by for more regular meetings is a great way to start. 

As an SEO agency we work with clients right around the UK, Europe and even the world. We know what works in different markets and have experience working with businesses who sell products and services right around the world – so if you are looking for an SEO agency which is experienced in multiple markets then here at Cedarwood we have the experience that you need to take your performance to the next level. 

If you’re looking for an SEO agency in Manchester, you’ll want to choose one with a proven track record. Cedarwood Digital has a proven track record of helping businesses improve their online visibility and grow sales and leads.We’re also at the forefront of the industry and up to date on the latest trends and algorithms. So if you’re looking for an experienced and knowledgeable SEO agency in Manchester, Cedarwood Digital is the right choice.

We know there’s a lot of agencies out there & that’s why we let our reputation, reviews & trusted long-term client base speak for itself. We’re always happy to provide testimonials from our base of current & past clients & we have a website full of case studies which demonstrate the work & value that we have added time & time again.

Choosing Cedarwood Digital as your Manchester SEO agency is a smart choice for your business. Contact us today to learn more about what we can do for you.

There’s no easy answer to this question as it can depend on a lot of factors – are you currently in a penalty? Has previous SEO work been done? How does Google currently view your website? How is your external link profile? Does a lot of content need to be updated? Can Google effectively crawl your website? All of these questions need to be asked (and answered!) before we can put any timescales on SEO & if it’s an algorithmic consideration then you may need to wait until the next core algorithm update regardless of how much work you undertake.

In general, we say to clients that it can take roughly 3-6 months to start seeing the impact of SEO optimisation but this can be longer depending on your situation.

Featured Snippets are Google search engine results that appear as a paragraph of text at the top of the results page. Because the fall in “position 0” above the usual search results they take up a larger portion of the page – although as they fall in this unique position data shows that they frequently get a slightly lower CTR than that of the main position one.

Featured snippets are a great way to pursue strong rankings for content pieces & also key service pages – the approach is slightly different to that of traditional SEO & incorporates more list style content & effective use of Schema. To find out more about featured snippets & how to secure one check out our handy blog

There’s a whole host of reasons that your organic traffic might have dropped ranging from an algorithmic penalty, through to a technical issue, through to a loss of authority. Regardless of the reason, diagnosing the drop & then taking effective steps to rectify it is key to SEO success.

Organic traffic drops can be diagnosed with a range of tools ranging from common industry insights tools such as AHREFs, SEMRush & Majestic SEO through to website data tools such as Google Analytics. By combining this data along with your data in Google Search Console we can identify keywords which are no longer driving traffic through to the website & analyse why this might be, creating a strategy that allows you to not only recover but also capitalise on new traffic.

Site speed is an important element of SEO as it’s a contributing factor in the overall user experience matrix – as such it relates directly to both Google’s Core Web Vitals update which looks at key elements of speed including page load time & shift & the Page Experience update which looks at how users are able to interact with a page – essentially their overall experience.

Measuring site speed is an important part of any SEO audit & there’s a range of tools that we can use for this ranging from Google’s own PageSpeed tool, through to Lighthouse, through to external tools such as GT Metrix which allow for a waterfall analysis – essentially identifying areas & elements which are causing a hold up within the load time & identifying how we can improve these. Using these tools together to produce an overall speed report is a great way to help improve the performance of the website & identify the quick wins first to balance impact vs resource/cost.

Word count shouldn’t be an important factor in SEO content – rather the most important elements lie in the expertise & trust that is portrayed through the content & also the value to the user – so when creating content for the website we need to keep the user in mind & Google as a secondary thought.

Rather than focusing on a word count, focusing on signposting is a great way to ensure that Google understands your content & that it trusts you as an expert on the subject matter. Signposting can be done through a number of ways including implementation of key page headings, title tags & also descriptions as well as a strong internal navigation structure that allows Google to understand how your pages are semantically themed. This will allow Google to understand where & how it should rank your content.

When it comes to your business, there are a lot of different factors that go into whether or not you’ll be successful. One of those factors is your marketing strategy – and more specifically, how you choose to execute your SEO. You can either try to do it yourself, or you can partner with an agency that specializes in this area.

There are benefits to both approaches, but we think there are some clear advantages to working with an agency over going the in-house route. Here’s a look at some of the key reasons why:

1. More Experience & Expertise

When you work with an agency, you’re tapping into a team of experts who have extensive experience in the SEO space. They know what works and what doesn’t, and they can help you avoid common pitfalls.

2. Increased Flexibility

An agency has the ability to be far more flexible than an in-house team. If you need to scale up or down your SEO efforts quickly, an agency can make that happen.

An agency has the ability to be nimble and adjust your strategy on the fly if needed. If something isn’t working or a new opportunity arises, they can quickly pivot and take advantage of it. This is much harder to do when you have an in-house team that is locked into a specific way of doing things.

3. Save Time & Money

Building out an in-house SEO team takes time – you have to find the right people, train them up, and then keep them on staff long-term. It can be a significant investment, both in terms of money and resources. With an agency, you can get started much faster and without all the hassle.

It takes time and money to build out a strong in-house SEO team. You need to recruit, train, and retain top talent, which can be costly. working with an agency can help you save both time and money.

At the end of the day, it’s up to you to decide what’s best for your business. But if you’re looking for our opinion, we think partnering with an agency is the way to go.

It takes a lot of time and money to build out a strong in-house SEO team. You have to recruit talent, train them, and keep them on staff – which can be a full-time job in itself. By working with an agency, you can avoid all of that hassle.

There’s no doubt that digital PR plays a very important role in SEO. Not only does it help get your brand out there, but it also drives those valuable high quality links back into your website.

When it comes to links, quality is definitely more important than quantity & this is key to tie this back to those key metrics of Expertise, Authority & Trust.

Driving great quality links back into your website is definitely one of the most important things you can do for your SEO. Luckily, we have a strong track record of delivering this across the board. So if you’re looking to improve your SEO and get those high quality links, digital PR is definitely something you should be considering.

Recovery from an SEO penalty is all dependant on what the penalty is & what needs to be done to help the website recover from it. Website penalties now are a lot more sophisticated & if you feel that your website is being held back by Google then it’s likely that Google deems the website to not fully adhere to it’s quality rater guidelines, or that it doesn’t feel your Expertise-Authority-Trust signals are strong enough.

Recovery is built around diagnosing the problem & then  building a strategy to recover, once we have identified what we feel is holding the website back we can start to correct this & send signals to Google which extol the virtues that they push within their Quality Rater Guidelines, it can take time for Google to take these signals into account, if they choose to at all so sadly how long it takes to recover is very much in their hands!

Developed by Google’s founders Larry Page & Sergey Brin at Stanford University, PageRank is essentially Google’s way of ranking a web page. Developed on a logarithmic scale from 0-10 SEO’s used to be able to use Google’s PageRank toolbar to understand the “rank” of a given page which used to be particularly valuable when trying to identify high “authority” pages or pages where they wanted to gain a link.

Fast forward to today & PageRank is no longer a visible metric making it harder for SEO’s to use it effectively. As a result, many have turned to other tools such as AHREF’s Domain Rank or Majestic’s TrustFlow to understand how Google may view their website – both offering valuable insight in to the performance of any given website, allowing SEO’s to draw effective competitor analysis & identify key gaps or areas within the market on specific keyword targets.

Ah, that old chestnut. Barry may well be able to get you to page one for a search term – but what is he targeting? There’s no point ranking #1 for “buy mouldy potatoes online” if A) you don’t sell mouldy potatoes & B) no one is searching to buy mouldy potatoes because, well, they’re mouldy. SEO takes time & dedication to see results, but when you get there it’s worth it.

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