5 Steps To Increase Your Organic Click-Through Rate
When it comes to driving traffic to your website, increasing your organic click-through rate is essential. If your website is ranking highly on the SERPs,
E-E-A-T, YMYL? We don’t just talk about technical, content and links, we get to the heart of Google’s Quality Rater Guidelines to understand exactly what makes your site rank.
Our strategies are built around user experience and giving Google what it wants, not checking boxes on a standardised strategy and our technical audits won’t come straight out of SEMRush!
There’s many elements which go into a successful SEO campaign, but Digital PR is one of the most important – we have an off-site SEO offering to match our on-site service.
Our PR approach focuses around always-on link acquisition & we have a great track record of success. So if you’re looking to land those coveted links on hard to get publications in tricky verticals, you’ve come to the right place!
We’re a Manchester-based SEO agency with a track record that speaks for itself – have you checked out our Case Studies yet? With many of our clients being long-term & a proven track record of SEO success we know how to craft an effective SEO strategy that works for your business.
Scroll down to read through our Testimonials & Case Studies to find out more about how we’ve helped hundreds of businesses & how we could help you!
Content Reviewed By Amanda Walls, SEO Director
Content Updated: 27/08/2024
SEO or Search Engine Optimisation is the process of working with a website to increase the visibility & positioning of key terms within the search engine results. This could be on Google (which currently has roughly 92% of the market share) or on smaller search engines such as Bing. This traffic is often referred to as “organic” because it has come through to your website “naturally” through results pages, rather than through other channels.
With over 8.5 billion searches processed by Google each day, strong SEO performance can make a marked difference on a businesses’ ability to drive leads & sales – so by working to optimise your website & making sure that your pages offer what the user is searching for, businesses can capitalise on free, targeted traffic.
Although there is no exact science to SEO, Google frequently publishes & updates its “Quality Rater Guidelines” which outline what it looks for when choosing which websites to return in the search results – as such most companies can use these as guidelines to understand what Google deems to be a “quality website” & therefore what action they may need to undertake to improve that website’s SEO.
SEO utilises a range of techniques including on and offsite optimisation to help build the reputation, visibility and authority of a brand online, helping Google to recognise what the website is about & rank it accordingly.
We are an award winning SEO agency you can trust.
We’ve been an SEO agency long enough to know how important trust and transparency is – and that’s why this page is filled with client testimonials and case studies – don’t just take our word for it, listen to what our clients have to say about our SEO work, we publish them here for you to read.
Trust and transparency are key to our approach as an SEO agency, so we back up what we say with years of happy clients – many of our clients have been with us for over five years – and by ensuring that we are always up to date and on-trend with the latest updates, continuing to deliver great SEO performance time and time again.
Over the last year we’ve also been recognised by our industry peers for our work across SEO and our other digital channels. It’s great to be recognised in this way and we are delighted to be able to use this to reinforce he quality of our results-driven SEO approach. We’ve also contributed a range of thought leaderships to well respected industry publications.
Technical SEO
A solid technical foundation is the key element to any SEO campaign. Our technical toolkit includes crawl analysis, log analysis, schema implementation, internal link balancing & much more to ensure that your website has the best possible foundation for SEO success – setting a solid technical foundation.
On-Page Strategy
On-page strategy helps Google to understand what your website is about & to enhance key on page elements such as Expertise, Authority & Trust. Our on-page strategies are designed to mix great user experience with key ranking signals to deliver pages which rank – all while matching user intent & purpose.
Digital PR & Link Acquisition
Digital PR plays a huge role in SEO performance – so much so that we’ve given it it’s own page on our website! – your link profile is one of the key indicators to Google of the trust & authority in the website – which are key elements of the ranking algorithm – as such, a solid Digital PR strategy is a key pillar of SEO success.
Content Strategy
Content is key when it comes to SEO & strong, informative content which educates the reader & also creates a great user experience also works well for search engines. Working together with Google’s Natural Language Processing as well as a range of insight tools, we create content that not only highlights your expertise but also drives semantics & authority throughout.
Algorithm Recovery
Struggling to recover from an algorithmic or manual penalty? Gone are the days of just Panda & Penguin, now algorithm recovery is more sophisticated & complicated than ever before – it needs an in-depth analysis to understand what has happened. Our team will work with you to understand the semantics of the penalty & pull together a strategy to help resolve it and continue to grow your visibility.
Website Migrations
A website migration can be one of the most nerve wracking times in a website manager’s life – all the years of hard work put into SEO visibility can be taken away overnight if the migration hasn’t been set up clearly from an SEO perspective, or properly managed. We’re here to help with a solid checklist & technical know-how we can be a guiding hand through the migration process.
Unsure how SEO works? Read on to find out more…
Search Engine Optimization (SEO) is the process of optimizing your website to improve its visibility on search engines like Google, Bing, and Yahoo. When users search for terms related to your business, SEO helps ensure that your website appears prominently in the search results. This involves a combination of strategies, including keyword research, content creation, on-page optimization, and building high-quality backlinks. By aligning your website’s content and structure with what search engines deem valuable, you increase the likelihood of attracting organic traffic—visitors who find your site naturally through search engines.
SEO works by focusing on two primary areas: on-page and off-page factors. On-page SEO involves optimizing individual pages on your website for specific keywords, ensuring that the content is relevant, engaging, and provides value to the user. It also includes technical aspects like improving site speed, ensuring mobile-friendliness, and structuring URLs and meta tags effectively. Off-page SEO, on the other hand, focuses on building authority and credibility through links from other reputable websites and social signals. The better your site performs in these areas, the higher it will rank, leading to increased visibility, more traffic, and ultimately, greater opportunities for conversions and sales.
Lead Generation
Increasing visibility in the tough "medical negligence" niche through effective SEO & Digital PR.
⚡️ 170+ Links Achieved
⚡️ 90% Increase In Top 3 Rankings
⚡️ #1 Rankings For "Medical Claims", "Medical Compensation" & "Hospital Negligence".
Ecommerce
Growing an online presence to become one of the UK's leading independent garden furniture retailers.
⚡️ 120+ Links Achieved
⚡️ 2 Million Additional Users
⚡️ 965 Top 3 Ranking Keywords
Ecommerce
Growing a national and international SEO campaign to help grow sales in over 31 markets worldwide.
⚡️ 82+ Links Achieved
⚡️ 47% Increase In Top 10 Rankings
⚡️ 423 Top 3 Ranking Keywords
Lead Generation
Using SEO to improve online visibility across Domestic & Commercial to drive an increase in online sales
⚡️ 113% Increase In Non Brand Keywords
⚡️ 23% YOY Organic Traffic Increase
⚡️ 80% Increase In Top 3 Keywords YOY
B2B
Working in B2B gaining top rankings for a range of high intent keywords to drive qualified leads to the website.
⚡️ +5 Average Position YOY
⚡️ 500% Visibility Increase YOY
⚡️ #1 Rankings For "Plastic Card Suppliers", "Loyalty Card Suppliers" & "Gift Card Supplier"
Ecommerce
Growing musical instrument sales by improving organic visibility for a key range of products & ranges.
⚡️ 450 Top 3 Ranking Positions
⚡️ 43% Increase In Top 10 Rankings YOY
⚡️100+ Links Built
B2B
Driving solid high quality B2B leads for one of the UK's leading ecommerce fulfilment companies.
⚡️ 250% Increase In Traffic YOY
⚡️ 100%+ Increase In Top 10 Rankings YOY
⚡️#1 Rankings For "Etsy Fulfilment", "TikTok Shop Fulfilment" & "Sustainable Fulfilment".
B2C
Driving Visibility And Sales For One Of The UK's Leading Vaping Retailers
⚡️ 15% Increase In Top 3 Keywords
⚡️ Top 5 Rankings For "Elf Bar"
⚡️69+ Links Acquired
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SEO, PPC & Digital PR Agency
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