5 Steps To Increase Your Organic Click-Through Rate
When it comes to driving traffic to your website, increasing your organic click-through rate is essential. If your website is ranking highly on the SERPs,
Marcy Jones
13th September 2024
What Is SEO?
Content Reviewed By Amanda Walls, SEO Director
Content Updated: 27/08/2024
SEO or Search Engine Optimisation is the process of working with a website to increase the visibility & positioning of key terms within the search engine results. This could be on Google (which currently has roughly 92% of the market share) or on smaller search engines such as Bing. This traffic is often referred to as “organic” because it has come through to your website “naturally” through results pages, rather than through other channels.
With over 8.5 billion searches processed by Google each day, strong SEO performance can make a marked difference on a businesses’ ability to drive leads & sales – so by working to optimise your website & making sure that your pages offer what the user is searching for, businesses can capitalise on free, targeted traffic.
Although there is no exact science to SEO, Google frequently publishes & updates its “Quality Rater Guidelines” which outline what it looks for when choosing which websites to return in the search results – as such most companies can use these as guidelines to understand what Google deems to be a “quality website” & therefore what action they may need to undertake to improve that website’s SEO.
SEO utilises a range of techniques including on and offsite optimisation to help build the reputation, visibility and authority of a brand online, helping Google to recognise what the website is about & rank it accordingly.
