SEO Agency | Manchester

Award-Winning Digital Marketing Agency

Technical Optimisation

A strong SEO strategy needs solid foundations. That’s why our SEO services always start with an in-depth technical audit of your website. Our SEO experts will assess technical aspects of your website, from site speed to crawl performance, to ensure your website constantly adheres to Google’s best practice guidelines.

On-site
content

After reviewing the current keyword performance of your website, we’ll identify opportunities to rank with new content. We’ll help you to build out engaging, on-brand content on your website to help you rank for topics that matter to your customers. But our content strategies don’t end there. We’ll also use this step to create credible, valuable content that can be used to raise brand awareness and gain traction with target media.

Backlink
Auditing

Links are one of Google’s top three ranking factors, so we often recommend link audits as part of our SEO services package. Our full link audits will assess your website’s link profile and ensure that any suspicious links are removed. We can also assess your website for any missed opportunities to harness the value of links, from broken links that point to your website to unlinked mentions of your brand on online publications.

Digital PR & Outreach

Link building is a key pillar of our SEO agency services. We take traditional PR techniques and apple them online to create media placements that drive traffic and conversions. Thanks to our strong PR connections, we’ve placed clients on top media including Daily Mail, Metro, Mirror, Hello! Magazine, Independent (Best Buy), The Guardian, Telegraph, & many more.

SEO Agency Manchester
- Why choose Cedarwood Digital?

Looking for an innovative, experienced SEO agency in Manchester?
Then look no further.

Manchester may be our home, but our client base spans the whole of the UK, from small independents to large multinationals. At Cedarwood Digital, we know that every client is different and will have different challenges to face in their SEO journey. That’s why we tailor each and every campaign to our client’s goals to ensure the best return and KPIs are met.

We love to innovate using a range of industry-leading techniques and approaches to maximise your marketing efforts. Combining our expertise in technical SEO, content & outreach, and link acquisition, we can improve your online visibility and reach your target customers.

As a boutique search engine optimisation company, we know that honesty and transparency is key to building strong working relationships. So, we don’t work through account managers and we won’t sell you an unachievable dream. Instead, you’ll work closely with each member of our team who is managing an aspect of your project or campaign, with clear communication and tangible KPIs.

Speak to a member of our team to see how our SEO services can work for you.

2020 Northern Digital Awards

– Small Agency of the Year Finalist

– Small Digital Agency of the Year Finalist

2020 Business Excellence Awards

– Specialist SEO Agency of the Year 2020 (North West) Winner

2019 UK Search Awards

– Best Small SEO Agency Finalist

 

2019 Northern eCommerce Awards

– Small Agency Of The Year Finalist

2019 Digital Entrepreneur Awards

– Digital Team of the Year Finalist – SEO

2018 Northern eCommerce Awards

– Small Agency of the Year Finalist

What is SEO?

Sometimes, SEO is just another acronym that’s thrown around the office. So let’s cut out the waffle. 

Search Engine Optimisation (SEO) is the process of increasing the visibility of a website in a search engine’s results pages in order to increase traffic. This traffic is often referred to as ‘organic’, because it has come through to your website ‘naturally’ through results pages, rather than paid channels. 

Search engines will scan, or ‘crawl’, a website to understand what the website is about and where it should sit in their search results. By optimising a website for a search engine, and making sure your pages offer what the user is searching for, businesses can capitalize on free, targeted traffic. 

Google Search Preview on Laptop

Ranking factors:
what are the most important things
for SEO?

There are many different elements of a website that can have an effect on SEO. These are often described as ‘ranking factors’ as they help to increase your website’s rankings in search results. Search engines’ number one goal is to serve results to their users that are accurate and reliable, so that people keep using their service. So, search engines release advice on what it is they’re looking for when they decide how to rank a website, or what they deem these ‘ranking factors’ to be. Common ranking factors include site speed and security, content, user experience and the quality of links that point to your website.

SEO Services

As a competitive Manchester SEO agency, we like to innovate and stay ahead of industry trends. So, our SEO strategies follow a three-prong approach to prioritise what matters most to Google; technical search engine optimisation, content and links. Click on the buttons below or scroll down to understand why we take this approach in more detail. 

Technical SEO Vector

1 . Technical SEO

A strong SEO strategy needs solid foundations. 

First, our team will conduct a full technical audit to identify any technical improvements that could enhance your website’s SEO.

This includes crawl, internal linking, indexation and site speed.

We’ll also assess current keyword performance and identify new opportunities to rank. 

Our technical SEO services include:

Technical audit & clean-up; ensuring that your website adheres to Google’s technical guidelines.

Crawl performance; reviewing internal linking, subdomains and indexation to assess how easy it is for search engines to scan your website.

Keyword targeting; identifying opportunities to rank for new search terms.

Schema markup;
Applying code to your website to help Google return informative, rich results for users.

Mobile friendliness; testing how your site performs on different devices.

Trust signals; checking that your website conveys your expertise, authority and trust.

SEO copy; ensuring H1 tags, meta descriptions, and image alt texts are all in place.

User experience; analysing navigation, display and functionality to enhance the user’s journey on your website. 

Site speed; studies suggest that users spend just 15 seconds deciding whether a website is suitable for their needs. Is your website fast enough?

Featured snippets; identifying opportunities to increase click-through rate in search results.

YouTube optimisation; enhancing the visibility of your video content. 

 

Click the button below to find out more about our technical SEO work.

Content SEO Vector - Manchester SEO Agency

Next, we’ll build on the keyword research from the technical audit and identify content gaps on the website or areas that need more development. 

This can take shape in two ways. 

The first is where we offer consultation on the type of content to write, best practice and format. 

The second is where our creative team research and write the content on your behalf to adhere to your brand guidelines.

Whichever approach your prefer, our goal is always the same; to create engaging content that is both useful to the reader and Google. 

Our SEO content services include:

Content gap analysis; identifying areas of missed opportunity. 

Keyword research; determining which are the best search terms to target.

SEO copy guidelines; advising your team on how to optimise content.

Blog post writing; creating engaging content that resonates with your customer.

Category copywriting; improving the rankings of your shopping pages.

Keyword targeting; improving relevancy of web pages.

Guide content; creating authoritative online reports that offer genuine advice to your target audience. 

SEO copy creation; enhancing title tags and meta descriptions.

Click the button below to find out more about our SEO content work.

Links & Outreach Vector - Manchester SEO Agency

3. Links & Outreach

Our third step focuses on inbound links – links that point to your website from another website.

Links are like recommendations; if a high quality website links to your website, then this suggests to Google that your website is also of a good standard.

Our team will start by conducting a full audit of your website’s link profile. In some cases, this may result in the removal of poor-quality links. 

Next, it’s the fun part: digital PR & outreach. Think traditional PR but with a focus on online media and securing links. Our creative team will design exciting content campaigns that will win links with a variety of media, from national newspapers to industry publications, blogs and lifestyle magazines. 

Our SEO link services include:

Link auditing; removing any poor quality links in your website’s profile. 

Broken link reclamation; fixing any broken links to ensure link equity is not lost. 

Brand reclamation; transforming coverage of your business into linked mentions. 

Thought leadership; positioning you and your business as experts in the field.

Product reviews; getting your products in front of the right journalists.

Newsjacking; tapping into current news trends to keep your business relevant. 

Digital PR; think traditional PR techniques, applied to digital media. 

Asset creation; reports, survey data, visuals, graphics, video – authoritative assets journalists can’t help but link to. 

Content marketing; creating campaigns that excite, engage and entertain your target customer.

Click the button below to find out more about our links, outreach and digital PR service.

Our SEO content & link campaigns have been featured on: 

1

% Revenue Growth

1000

Additional Organic Visitors

Hayes Garden World

“It wasn’t until we started working with Cedarwood Digital that we benefited from the larger leaps in visibility.”

Lyndan Orvis, Head of Ecommerce 

1

% Revenue Growth

10

% Growth in traffic

Watches2U

“In a highly competitive industry, we have maintained exceptional growth thanks to Amanda’s expertise in digital marketing.”

Faisal Bhatti, Chief Operating Officer

What can this Manchester SEO agency
do for your business?

From ensuring that your website has strong foundations from both a technical SEO and content perspective to harnessing offsite SEO through link building and digital PR, we offer full SEO strategies that are tailored to your businesses needs. 

As an innovative Manchester SEO agency, we understand that every business has a different journey when it comes to SEO, and that what works for one business may not work for another. So we design our strategies to develop areas of your website that are relevant to your business goals and KPIs.

Whether it’s aligning your website structure to reflect search intent, enhancing site speed, building out content to target new customers, or taking our SEO focus off-site with digital PR campaigns, our full SEO services will help generate the right results for your business. 

As a digital marketing agency specialising in paid and earned media, we understand fully how SEO and PPC fit into the wider marketing mix and how you can monitor and measure the impact of each channel. We also have access to a wealth of data through our campaigns, PPC tools and SEO measurement tools which enable us to create informed, data-lead campaigns that make an impact.

Most importantly, we’re honest. We won’t sell you a dream of ranking number one for a search term that is virtually impossible to achieve and we won’t use overly complicated language to explain our approach. What we will do is work closely with you to understand your business goals and develop a digital marketing strategy that helps you to achieve them. Straight-talking and transparent, we pride ourselves on our open and honest relationships with our clients. And our clients really appreciate it too.

We also don’t work through account managers. Instead, you’ll work closely with whichever member of our team is working on your campaign. That way, you don’t need to go through any middlemen to find out about work that’s happening on your account. You work directly with the expert that is managing your campaign or actioning your project. We like to think of ourselves as an extension of our clients’ digital marketing teams, rather than the typical client-agency relationship. We’ll work closely with you to align our SEO services and strategy with your KPIs, ensuring that our work creates the most impact and return in ways that matter most to your business. 

We think it’s the best way to work.

Monthly Reports with Google Data Studio

Your SEO efforts are only as effective as your ability to measure them. As Official Google Partners, we find it works best when we integrate our products. We embrace Google Data Studio as our reporting platform, to give you detailed insights on your SEO performance with full analytics integration. We believe transparency is the best way for us all to move towards a common goal. Monthly commentaries also assist in covering plans for the future. Ultimately, we want to do what works for you, so our reports are tailored to meet your needs.

Living in the mobile age.

In 2015, Google announced that mobile searches had overtaken desktop searches for the first time ever. Today, the beast of the mobile world demands attention for all who hope to thrive in the digital age.

We understand mobile, helping you optimise for web and assisting in the development of strategy that users today can respond to, no matter the platform.

Mobile search optimisation - SEO agency Manchester

The proof is in the pudding.

We’ve helped  lots of businesses enhance their SEO, from small independents to major multi-nationals.

Check out our case studies to see how we’ve improved businesses’ visibility in search rankings, increased sales and improved website performance. 

SEO FAQs

Search Engine Optimisation (SEO) is the process of increasing the visibility of a website in a search engine’s results pages in order to increase traffic. This traffic is often referred to as ‘organic’, because it has come through to your website ‘naturally’ through results pages, rather than paid channels. Search engines will scan, or ‘crawl’, a website to understand what the website is about and where it should sit in their search results. By optimising a website for a search engine, and making sure your pages offer what the user is searching for, businesses can capitalize on free, targeted traffic.

There are many different elements of a website that can have an effect on SEO. These are often described as ‘ranking factors’ as they help to increase your website’s rankings in search results. Search engines’ number one goal is to serve results to their users that are accurate and reliable, so that people keep using their service. So, search engines release advice on what it is they’re looking for when they decide how to rank a website, or what they deem these ‘ranking factors’ to be. Common ranking factors include site speed and security, content, user experience and the quality of links that point to your website.

Some people say a few months, some say 6 months, some may even say years. It all depends on how much resource you’re putting into your SEO efforts. We typically say it will take 6 months to see the benefits of our SEO work, but this can be impacted by Google updates.

The answer is both. But if you’re writing engaging, insightful content that is valuable to your customer, then chances are you’re already writing for Google too. Google’s no.1 priority is to offer accurate search results to their users, so that people keep using their service. And what do people who are using Google to search for something want? Information. So, content that is well-written and informative will serve both the user and Google. 

Featured snippets are Google search engine results that appear as a paragraph of text at the top of the results page. Because they fall in ‘position 0’ above the usual search results and they take up a larger portion of the page, we think they’re absolutely worth pursuing. Check out blog about featured snippets here to find out how you can secure one.

Ah, that old chestnut. Barry may well be able to get you to page one for a search term – but what is he targeting? There’s no point ranking no.1 for ‘buy mouldy potatoes online’ if A) you don’t sell mouldy potatoes and B) no one is searching to buy mouldy potatoes because, well, they’re mouldy. SEO takes time and dedication to see results. But boy are the results worth it.

Shopping Basket