What is White Label SEO?
Content Reviewed & Fact Checked By Amanda Walls, Director
Content Updated: 17/9/2022
By definition, a white label service is when a company’s service or offering is taken by another business and re-branded to make it appear as if it is their own. In this instance, white-label SEO is when a business, usually a digital marketing agency will take on additional resource from an external supplier (usually another agency) to help service a client contract, in this instance an SEO contract.
White-labeling usually comes about when an agency is short of resource to service a specific contract, or when an agency has the need for a service which they don’t currently offer within their remit (i.e. a brand design agency looking to offer SEO but they don’t have the internal resource to do so) – in this instance the agency might be looking for an agency with a specific specialism which they don’t have the in-house resource for.
White Label SEO can be a great way to expand your agency offering without the need to hire in-house staff and it can also tap into direct expertise from agencies which might specialise in that area. It can also be a great way to fill a temporary skills gap or staffing shortage and given the current great resignation, we find a lot of agencies are looking towards white label SEO as a solution to this in the current climate.