We have a good deal of experience working as a white label agency having worked with a number of agencies across a number of sectors. As a result, we know what works well and how to make the experience efficient, delivering value to both you and your clients.
We have a proven track record delivering solid SEO strategies, so if you’re short of resource or simply need experts in the field, we can deliver a fully rounded SEO strategy to deliver your clients results.
Need us to manage the account? No worries. Need us to work through your account manager? No worries. We have a flexible working style and can adapt to meet the needs of your business and also the end client.
By definition, a white label service is when a company’s service or offering is taken by another business and re-branded to make it appear as if it is their own. In this instance, white-label SEO is when a business, usually a digital marketing agency will take on additional resource from an external supplier (usually another agency) to help service a client contract, in this instance an SEO contract.
White-labeling usually comes about when an agency is short of resource to service a specific contract, or when an agency has the need for a service which they don’t currently offer within their remit (i.e. a brand design agency looking to offer SEO but they don’t have the internal resource to do so) – in this instance the agency might be looking for an agency with a specific specialism which they don’t have the in-house resource for.
White Label SEO can be a great way to expand your agency offering without the need to hire in-house staff and it can also tap into direct expertise from agencies which might specialise in that area. It can also be a great way to fill a temporary skills gap or staffing shortage and given the current great resignation, we find a lot of agencies are looking towards white label SEO as a solution to this in the current climate.
Our approach to white label SEO is very much the same as our approach to our own clients and we do it with the diligence and expertise that you would come to expect from an industry-leading digital agency. It’s important for us to note that we don’t outsource our work, that means any work that is done on your account will be done right here in our office in Manchester city centre.
Our approach to white label SEO is full service and this means that we can provide you an end to end SEO experience right through from client onboarding to reporting, we’re happy to jump on client calls or we can jump on calls with your account management, depending on what suits you and the client’s needs best.
Our white label SEO approach starts from £2,500pcm and is scalable depending on the level of service that you require and the number of hours each month that we need to put into the campaign
Read through the feedback & testimonial from our recent award win – Best Small Integrated Search Agency at the 2022 European Search Awards.
Technical SEO designed to ensure your website is optimised to deliver best in class SEO. We’ll do a thorough technical audit and optimisation to ensure Google can effectively crawl, index and evaluate your website to give you the best possible foundation to performing well within the search results.
Our award-winning Digital PR service has a proven track record of delivering high quality links across all verticals – even hard to build ones such as medical negligence, payday loans and gaming. Let our team work with your brand to deliver solid link acquisition time and time again.
Our on-site SEO offering helps to optimise your website by ensuring that your website has great content which is well signposted to Google and that you are using all of the relevant mark-up and optimisations to give your website the best possible chance of ranking, while adhering to the latest algorithm concepts including E-A-T and related optimisations.
Our white-label SEO service includes full reporting which can be tailored to meet the needs of your individual client or your software. We are also able to incorporate bespoke reporting if required and have extensive experience working with Google Analytics and Google Data Studio to provide customised reports as required.
Local SEO is incredibly important if you are a local shop or looking to target people within your local area and our white label local SEO service is designed to help you do that. Whether it’s through optimising your Google My Business listing or working to help you rank for location terms (or just in locations) – our white label service can help you to do that.
If you’re carrying out a website migration, chances are that one of the first things you will be worried about is the potential impact it could have on your rankings or your SEO campaign. Website migrations should be a smooth, stress-free process, so if you are looking for support with this, we are here to help.
Struggling with a recent algorithm update or perhaps you have done some link building in the past that you would rather forget? If this is the case then our link auditing offer is here to help. We’ll work with you to thoroughly audit your link profile, ensuring that we only keep the good, relevant, high quality links and that any links which could potentially be holding your website back are removed.
Struggling after a recent algorithm update? Perhaps you aren’t sure what the problem is and are looking for some expert advice? If this is the case then you’ve come to the right place. Our team can work with you to evaluate what the potential issues might be and how you could look to rectify these with a solid strategy.
At Cedarwood, in addition to having our own wide range of SEO clients we also offer and run a successful white-label service for a number of agencies across the UK. Our services range from full service SEO through to specific aspects of it such as Digital PR or Technical SEO and we have a strong track record across each of these areas, so you can rest assured that your white-labeling is in good hands.
We’re a straight talking agency so we will always be upfront and honest about what we believe is achievable and we will ensure that we keep you in the loop at all times. We won’t take on more than we have resource for and we have a strict limit on how many accounts each of our executives take on, so you won’t end up with an SEO executive who is dealing with 20 or 30 other accounts at the same time.
We understand how tricky white-label can be if not done effectively and we aim to make the process as seamless as possible for you. We have experience working either directly with the end client or through your account management but we are fully flexible and happy for you to decide based on what best suits the clients and your knowledge/experience of working with them.
“Cedarwood Digital are just like an extension to our internal marketing team family. We’ve been working with them now for nearly 2 years and some of the clever stuff they’ve come up with on our digital marketing campaigns has just been amazing. Amanda and her teams knowledge and ability to “pick up” a new industry is just fantastic and the results they’ve given us so far have really taken us forward and continue to do so on a month by month basis. They really do have all skill bases covered when it comes to digital marketing.”
Paul Hanley, Ecommerce Manager at Certas Energy
Hayes Garden World
Working with Hayes Garden World to grow their online presence to become one of the UK’s leading independent online garden furniture retailers.
Patient Claim Line
Helping Patient Claim Line to utilise SEO to effectively grow market share & volume within a highly competitive vertical.
Working with Watches2U to help grow their SEO both within the UK & also internationally across over 31 markets – helping them to drive forwards as the UK’s leading independent watch retailer.
Helping Certas Energy to improve their online visibility across the domestic & commercial product offering to drive online sales.
Plastic Card Services
Working with B2B business PCS to gain top rankings for a range of high intent terms helping to drive an increase in qualified leads to the website.
Growing musical instrument sales for Rimmers Music by improving organic visibility for a range of key products & product ranges.
White Label SEO can be an option for businesses for a number of different reasons, we find that people most commonly enquire about our white label services for the following reasons:
We often find that white labeling is an option for businesses who are struggling for resource and are looking for additional outside expertise to help support their team, this might be due to a lack of resource within the market or simply a skills shortage within a specific area. Since The Great Resignation, we have seen this become more common across digital agencies, with SEO being on area in particular where there has been a substantial resource shortage. As a result, many businesses are looking into white label options to drive forward their needs for additional resource.
Often we will have businesses approach us for white labeling if they don’t happen to have that specific expertise in-house, this could be a design agency that is looking to undertake digital marketing as part of a full service, or potentially a web design agency who are looking for SEO support during a build or as a post-build service. This type of work is either traditionally seen as an on-going retainer or it can be done as a one-off project cost.
Regardless of the reason, we’re here to support on your white label SEO needs, so to find out more about our service contact us today!
There are often concerns around white labeling SEO, especially in terms of how the end client feels but a lot of this comes down to effective communication and ensuring that the client has the right amount of visibility and communication around the project all the time.
If you are close to the client we would advise being as open and honest with them as you can be about your white-labeling, appreciated that this can be a lot easier if you fall into the category of needing an external supplier of expertise, rather than looking for additional resource, but clients will understand your needs for white label SEO and in most cases should be supportive of what you are trying to do. They would rather that you are working to supply them with the resource that they need rather than being overstretched as they don’t have the in-house capacity to deal with your requirements.
Transparency is key here and this comes down to both establishing an effective method of communicating with the client, but also communicating between the agency and white label service to ensure that everything is as smooth as possible and as easy for the end client as it was before.
There are a lot of benefits of white label SEO, specifically if you are struggling with a particular specialism or you are looking for additional resource and this can be a great way to solve those problems without having to go through a long hiring process, or trying to bring someone in to own that service in their own right.
You can also get access to expertise directly that you may not be able to hire in-house – and in some cases access to a whole team of experts, this can add a whole new level to your offering and enable you to improve the way that you service your clients and the way that you are able to offer resource for specific projects.
In addition, white label can actually allow you to take on more projects and offer more expansive projects that you traditionally would – specifically if you are a full service agency or even just a branding or web design agency it allows you to add in SEO, PPC or a range of additional services which you might not have previously considered and this can help to put you in the running for additional projects which you might not have previously been considered for.
Communication is key when it comes to white labeling SEO and ensuring that there are good processes in place to generate a smooth line of communication is essential to ensuring that this works well for both parties. It’s also important to establish at the start the position of the client – are they going to be fully informed or are you going to be working through an account manager? Clarity on this is very important to ensure that a consistent communication is kept with the client.