Coverage & relevance
Links, mentions, publication fit and the contribution your brand makes.
DIGITAL PR WITH A COMMERCIAL PURPOSE
Get your brand into the conversations that matter. We combine search insight, original stories and specialist outreach to earn coverage that supports your SEO, GEO and business goals.
AMBITIOUS BRANDS WE’VE WORKED WITH
RELEVANCE IS WHERE WE START
Before we pitch a story, we ask what your brand needs to be known for. Then we find the evidence, expertise and editorial opportunities that can help you earn that association.
Commercial topics, priority pages and audience needs shape the brief. There’s a clear reason behind each campaign.
National coverage and specialist titles each have a role. We look at the story, the readership and your contribution.
Our PR and SEO specialists work together to connect editorial coverage with the subjects and pages that matter to you.
OUR CUSTOM LINK GAP ANALYSER
Where do competitors have stronger coverage? Which topics do publishers connect them with? Our custom analyser groups backlink and coverage data by niche, helping us see where your next opportunity could be.
We review the articles behind the numbers, then prioritise the gaps against commercial relevance, editorial fit and the evidence your team can offer.
Build a brief around useful financial guidance, supported by a qualified expert and pitched to the sources already covering the topic.
Illustrative output. Example data demonstrates the approach.
HOW WE WORK TOGETHER
Direct access to the specialists doing the work. Shared priorities, a clear campaign plan and reporting you can use to decide what comes next.
We agree the audience, priority topics and commercial goals. An initial audit establishes where you stand.
Original data, expert commentary, surveys and reactive stories, selected to fit the brief and the evidence.
Tailored outreach to the journalists and publications that cover your subject, from specialist media to national titles.
Review coverage quality, topic relevance and search performance. Track AI mentions and citations where agreed.
ACCOUNTABILITY BUILT IN
We agree what success means before launch. Your report connects the coverage earned with the topics and business priorities behind it.
Links, mentions, publication fit and the contribution your brand makes.
Rankings, impressions and clicks for the relevant pages, alongside other SEO activity.
Brand mentions and source citations, using a consistent question set and market.
THE PEOPLE BEHIND YOUR PR
Creative thinkers. Curious researchers. Experienced outreach specialists. Meet the people who bring your Digital PR strategy to life.
Head of Organic
Head of Digital PR
Senior Digital PR Manager
Digital PR Manager
Digital PR Strategist
Senior Digital PR Executive
Senior Digital PR Executive
Data & Content Executive
SELECTED DIGITAL PR WORK
LEGAL · RESEARCH & EXPERT COMMENTARY
A 2,000-person survey, supported by legal expertise, explored the impact of delayed medical treatment.
FINANCE · ORIGINAL DATA
We compared the cost of roast dinner ingredients across eight supermarkets, giving journalists a useful savings story.
ECOMMERCE · EXPERT-LED DIGITAL PR
We connected Hannah Shore’s sleep expertise with relevant media opportunities, earning coverage and deep links to her expert profile.
RETAIL · FOI & DATA JOURNALISM
FOI requests uncovered the scale of illegal vape seizures, creating evidence-led stories closely connected to the brand’s sector.
INDEPENDENT RECOGNITION
Independent feedback from the judges behind our UK and European Search Awards wins.
UK Search Awards · 2025
“An outstanding entry showcasing impressive growth and a strong community focus.”
Best Small Integrated Search Agency
View the winnersEuropean Search Awards · 2026
“Cedarwood Digital combines strong commercial growth with integrated search expertise and a clear commitment to team and community.”
Best Small Integrated Search Agency
View the winnersCOVERAGE, IN CONTEXT
Recent client coverage across consumer and specialist publications. From expert commentary to original research, each example connects the brand with a relevant audience.
Mattress Online
NOVEMBER 2026
Seasonal sleep advice connects Mattress Online with an audience planning a warmer, more comfortable bedroom.
Vape Superstore
NOVEMBER 2026
Vape Superstore’s council recycling research creates a relevant story for convenience retailers.
esure
OCTOBER 2026
esure’s analysis of driving-test data reaches the professionals helping people learn to drive.
The Property Buying Company
OCTOBER 2026
Property expertise contributes to a travel feature about affordable European retirement destinations.
Alliance Online
OCTOBER 2026
Alliance Online’s catering expertise offers practical insight into operational energy mistakes.
Emperor Paint
SEPTEMBER 2026
Emperor Paint contributes a specialist perspective on cooling overheating hospitality buildings.
CLIENT PERSPECTIVE
Charlotte Rennox
Head of Organic Search
Patient Claim Line
SMARTER RESEARCH. EXPERIENCED JUDGEMENT.
We use purpose-built GPTs to organise research and help our team get to the useful questions sooner. Experienced PR specialists check the evidence, shape the story and make the editorial decisions.
Your expertise.
Our research.
A stronger story.
Classify competitor coverage by niche and topic. Review why a brand earned its mention and which sources might fit your expertise.
From raw exports to a focused opportunity list.Organise journalist beats, relevant articles and publication context so each pitch starts with a better understanding of the reader.
More context behind the outreach list.Explore how your specialists could contribute to a developing story. The team verifies the sources and decides whether the angle is worth pursuing.
Ideas grounded in what your brand can credibly say.Organise placements and flag claims for review, with expert sign-off and client approval built into the process where needed.
Clearer evidence from brief to coverage report.Flag unsupported claims, review supplied sources and highlight sector-specific risks before a story is pitched. Our specialists review the findings, with client or qualified expert approval where needed.
A clearer review process for sensitive and regulated topics.CLIENT PERSPECTIVES
What it feels like to have Cedarwood in your corner. Hear from the businesses we’ve worked with.
I first spoke with Amanda following a Google search for and SEO company in Manchester. At the time I was considering a change in partner and spoke with two others. I can honestly say from the very first call I was convinced that Cedarwood Digital would be the partner of choice. They would have had to really mess up the pitch.
I was privileged to work with Amanda and her team for about 6 months before changing jobs. During this time, it was an absolute pleasure. The business model is great, no account managers, just experts in their field talking to the clients as and when needed and with the right knowledge. Very open and transparent.
I would highly recommend Amanda and Cedarwood Digital to any business looking to partner with an SEO agency.
At EZ Shopper we have always had a focus on SEO since we started the company in 2020. Although we had been doing guest posting and various forms of manual outreach, we couldn’t seem to land the quality of links that we really needed. We spoke with a few agencies at the time and decided that Cedarwood was the option for us. They were approachable and honest in our initial calls, which we really appreciated. Working with Cedarwood has been a complete success. They’ve landed us links with some of the best websites in our niches, which has not only given us a ranking boost from the link authority, but an indirect benefit of their services has been the number of monthly referral sales we are receiving from product review placements we have landed. This in itself has meant that Cedarwood has proven to be a great value option for us at EZ Shopper.
On top of this, the team at Cedarwood are fantastic to work with, and we always look forward to the monthly update calls to discuss what next month’s initiatives are. We’ve had a great balance of product based outreach and also various PR campaigns. There has been some great “outside of the box” thinking from the team. We would highly recommend Cedarwood to anyone, for all your digital PR needs.
Cedarwood Digital are just like an extension to our internal marketing team family. We've been working with them now for nearly 2 years and some of the clever stuff they've come up with on our digital marketing campaigns has just been amazing. Amanda and her teams knowledge and ability to "pick up" a new industry is just fantastic and the results they've given us so far have really taken us forward and continue to do so on a month by month basis. They really do have all skill bases covered when it comes to digital marketing
I reached out to Cedarwood to help us try and use digital PR to secure organic links and mentions and step firmly away from the old black hat link acquisition methods that are de rigueur in our niche.
Right from the off they were friendly and professional and throughout the pitch process demonstrated a good level creativity backed up by a thorough knowledge of SEO & SEM. They also had a high degree of confidence in themselves and their skills, all of which made the decision to contract with them an easy one. Initially, internally, there was some scepticism that Cedarwood (or any agency) was going to be able to deliver the sort of high value / high profile links that they were targeting. But they succeeded, and they continue to succeed to this day, gaining us frequent coverage and links on some of the highest authority websites in the country that will stand the test of time. I think it’s fair to say that they surpassed our expectations, and I would have no hesitation in recommending them to any other prospective clients.
Cedarwood are a crack team of digital experts who provide realistic, straight-talking, sound advise. I’ve had the pleasure of working with Amanda and her team over the past few years and thanks to their support we saw our inbound leads increase substantially in what is a difficult, long-lead service industry. These folks know what they’re doing, and they do it in a no-BS, transparent way so you always know where you’re at. Love ‘em and would highly recommend ‘em!
Having worked with Cedarwood for 4 years, I can honestly say that they have been instrumental in the continued growth and success of Patient Claim Line. The team are extremely knowledgeable, highly-skilled, friendly, honest & have the confidence to challenge our own internal decisions if they feel it in the best interest of our business & results. The team are always thinking of ways to build out campaigns & can be relied upon to continuously improve through their collective thinking & creativity
Hayes have been working with Cedarwood for almost 5 years and have seen our business go from strength to strength with their advice and under their guidance. We partner with them for our PPC, SEO and large elements of our digital marketing and outreach. They are very proactive, forward thinking and always up to date with the latest ,marketing do’s and don’ts and best practices. As a company we find them professional, friendly and extremely efficient. Communication is always relevant and the understanding they have of our business and sector is hugely reassuring. Cedarwood is a company that goes the extra mile to understand your whole business in order to provide the most relevant digital marketing opportunities.
We have been working with Amanda and Cedarwood Digital for many years now. We have always found Amanda to be very knowledgeable and the forefront of her industry. In a highly competitive industry we have maintained exceptional growth thanks to her expertise in digital marketing. Our PPC campaigns have been optimised to way outperform the market and are continually refreshed to adapt to all external factors.
I have always found Amanda to be honest and direct. Problems are dealt with efficiently and without excuses if they ever occur.
I would have no hesitation in recommending Amanda and her team to anyone seeking digital marketing expertise.
Amanda and her team at Cedarwood worked with me on separate SEO projects over the years. Her drive, enthusiasm, professionalism and attitude shine through and of course the work is top level! Highly recommended.
Amanda and the rest of the team at Cedarwood are absolutely fantastic and a pleasure to work with. Amanda has an unrivalled knowledge of SEO and PPC, and is excellent at implementing effective digital strategies to help businesses grow. She also helped me significantly develop my own understanding of SEO and PPC.
Amanda and the team are not only a pleasure to work with, but the results that they provide are fantastic. The overall business has benefitted hugely from the SEO and PPC activity and I look forward to continuing to work with them.
The partnership with Cedarwood Digital continues to go from strength to strength.
01 / 06
A FEW USEFUL ANSWERS
Yes. We can build specialist campaigns around your existing strategy, fill gaps in research or outreach, and agree responsibilities with your internal team.
We track both and assess them in context. Where a link makes editorial sense, we work to earn it. We also review how the article connects your brand to the subject and what the coverage contributes to your agreed goals.
They support research, classification and review. Our specialists check source material, develop the creative angle and take responsibility for the outreach and client recommendations.
We have experience across legal, healthcare, insurance and finance, among other sectors. We agree expert access, claim checks and your approval process before the campaign goes live.
We get close to your business, review the competitive landscape and agree the topics, evidence and measures for the first campaign plan. The exact deliverables depend on the scope we agree together.
YOUR NEXT AUTHORITY OPPORTUNITY
Tell us where you want to grow. We’ll explore where Digital PR could make a difference.
