DIGITAL PR WITH A COMMERCIAL PURPOSE

Digital PR Agency
Earn attention.
Build authority.

Get your brand into the conversations that matter. We combine search insight, original stories and specialist outreach to earn coverage that supports your SEO, GEO and business goals.

AMBITIOUS BRANDS WE’VE WORKED WITH

RELEVANCE IS WHERE WE START

The right story.
In the right places.

Before we pitch a story, we ask what your brand needs to be known for. Then we find the evidence, expertise and editorial opportunities that can help you earn that association.

01

Built around your business.

Commercial topics, priority pages and audience needs shape the brief. There’s a clear reason behind each campaign.

02

Relevant beyond the headline.

National coverage and specialist titles each have a role. We look at the story, the readership and your contribution.

03

Connected to search.

Our PR and SEO specialists work together to connect editorial coverage with the subjects and pages that matter to you.

OUR CUSTOM LINK GAP ANALYSER

Find the gap.
Build the brief.

Where do competitors have stronger coverage? Which topics do publishers connect them with? Our custom analyser groups backlink and coverage data by niche, helping us see where your next opportunity could be.

We review the articles behind the numbers, then prioritise the gaps against commercial relevance, editorial fit and the evidence your team can offer.

AUTHORITY OPPORTUNITY MAP
TopicYour brandCompetitors
Finance & lending44361
Home & property583
Education049
THE OPPORTUNITY

Own the financial questions your customers ask.

Build a brief around useful financial guidance, supported by a qualified expert and pitched to the sources already covering the topic.

Illustrative output. Example data demonstrates the approach.

HOW WE WORK TOGETHER

A clear direction.
A team close to yours.

Direct access to the specialists doing the work. Shared priorities, a clear campaign plan and reporting you can use to decide what comes next.

01 / UNDERSTAND

Start with the opportunity.

We agree the audience, priority topics and commercial goals. An initial audit establishes where you stand.

02 / CREATE

Build something worth citing.

Original data, expert commentary, surveys and reactive stories, selected to fit the brief and the evidence.

03 / EARN

Give the story the right home.

Tailored outreach to the journalists and publications that cover your subject, from specialist media to national titles.

04 / LEARN

Measure beyond the placement.

Review coverage quality, topic relevance and search performance. Track AI mentions and citations where agreed.

ACCOUNTABILITY BUILT IN

Know what’s landed.
Understand what’s changing.

We agree what success means before launch. Your report connects the coverage earned with the topics and business priorities behind it.

01

Coverage & relevance

Links, mentions, publication fit and the contribution your brand makes.

02

Organic visibility

Rankings, impressions and clicks for the relevant pages, alongside other SEO activity.

03

AI discovery

Brand mentions and source citations, using a consistent question set and market.

THE PEOPLE BEHIND YOUR PR

Specialists in
your corner.

Creative thinkers. Curious researchers. Experienced outreach specialists. Meet the people who bring your Digital PR strategy to life.

SELECTED DIGITAL PR WORK

Stories with substance.
Results you can see.

LEGAL · RESEARCH & EXPERT COMMENTARY

Turning patient experiences into a national conversation.

A 2,000-person survey, supported by legal expertise, explored the impact of delayed medical treatment.

130+Links achieved
2,000Survey respondents

FINANCE · ORIGINAL DATA

A household question. A story people wanted to share.

We compared the cost of roast dinner ingredients across eight supermarkets, giving journalists a useful savings story.

112+Links achieved
8Supermarkets compared

ECOMMERCE · EXPERT-LED DIGITAL PR

Making sleep expertise part of the story.

We connected Hannah Shore’s sleep expertise with relevant media opportunities, earning coverage and deep links to her expert profile.

150+Links achieved
66Average Domain Rating

RETAIL · FOI & DATA JOURNALISM

Turning public data into a story that matters.

FOI requests uncovered the scale of illegal vape seizures, creating evidence-led stories closely connected to the brand’s sector.

89+Links achieved
62Average Domain Rating

INDEPENDENT RECOGNITION

What our peers
say about us.

Independent feedback from the judges behind our UK and European Search Awards wins.

UK Search Awards · 2025

“An outstanding entry showcasing impressive growth and a strong community focus.”

Best Small Integrated Search Agency

View the winners

European Search Awards · 2026

“Cedarwood Digital combines strong commercial growth with integrated search expertise and a clear commitment to team and community.”

Best Small Integrated Search Agency

View the winners

COVERAGE, IN CONTEXT

Recent coverage.

Recent client coverage across consumer and specialist publications. From expert commentary to original research, each example connects the brand with a relevant audience.

Ideal Home

Mattress Online

NOVEMBER 2026

When to switch to a winter duvet.

Seasonal sleep advice connects Mattress Online with an audience planning a warmer, more comfortable bedroom.

Convenience Store

Vape Superstore

NOVEMBER 2026

Turning vape recycling data into retail news.

Vape Superstore’s council recycling research creates a relevant story for convenience retailers.

Driving Instructors Association

esure

OCTOBER 2026

Understanding a generation of later learners.

esure’s analysis of driving-test data reaches the professionals helping people learn to drive.

Condé Nast Traveller

The Property Buying Company

OCTOBER 2026

Where a retirement budget can go further.

Property expertise contributes to a travel feature about affordable European retirement destinations.

Energy in Buildings & Industry

Alliance Online

OCTOBER 2026

Helping caterers spot everyday energy waste.

Alliance Online’s catering expertise offers practical insight into operational energy mistakes.

FM Business Daily

Emperor Paint

SEPTEMBER 2026

Bringing paint expertise to building cooling.

Emperor Paint contributes a specialist perspective on cooling overheating hospitality buildings.

CLIENT PERSPECTIVE

“The Digital PR team at Cedarwood are second-to-none.”

Charlotte Rennox
Head of Organic Search
Patient Claim Line

SMARTER RESEARCH. EXPERIENCED JUDGEMENT.

Custom GPTs.
Specialist thinking.

We use purpose-built GPTs to organise research and help our team get to the useful questions sooner. Experienced PR specialists check the evidence, shape the story and make the editorial decisions.

01

Your expertise.
Our research.
A stronger story.

Link-gap & coverage analysis+

Classify competitor coverage by niche and topic. Review why a brand earned its mention and which sources might fit your expertise.

From raw exports to a focused opportunity list.
Journalist & outlet intelligence+

Organise journalist beats, relevant articles and publication context so each pitch starts with a better understanding of the reader.

More context behind the outreach list.
Newsjacking & story development+

Explore how your specialists could contribute to a developing story. The team verifies the sources and decides whether the angle is worth pursuing.

Ideas grounded in what your brand can credibly say.
Coverage review & claim checks+

Organise placements and flag claims for review, with expert sign-off and client approval built into the process where needed.

Clearer evidence from brief to coverage report.
Compliance & Risk GPT+

Flag unsupported claims, review supplied sources and highlight sector-specific risks before a story is pitched. Our specialists review the findings, with client or qualified expert approval where needed.

A clearer review process for sensitive and regulated topics.

CLIENT PERSPECTIVES

Our testimonials
& reviews.

What it feels like to have Cedarwood in your corner. Hear from the businesses we’ve worked with.

A FEW USEFUL ANSWERS

Before we
get started.

Can you work with our in-house SEO or PR team?+

Yes. We can build specialist campaigns around your existing strategy, fill gaps in research or outreach, and agree responsibilities with your internal team.

Do you focus on links, mentions or both?+

We track both and assess them in context. Where a link makes editorial sense, we work to earn it. We also review how the article connects your brand to the subject and what the coverage contributes to your agreed goals.

How do your custom GPTs fit into the work?+

They support research, classification and review. Our specialists check source material, develop the creative angle and take responsibility for the outreach and client recommendations.

Can you work in a regulated or technical sector?+

We have experience across legal, healthcare, insurance and finance, among other sectors. We agree expert access, claim checks and your approval process before the campaign goes live.

What happens in the first month?+

We get close to your business, review the competitive landscape and agree the topics, evidence and measures for the first campaign plan. The exact deliverables depend on the scope we agree together.

YOUR NEXT AUTHORITY OPPORTUNITY

What should your
brand be known for?

Tell us where you want to grow. We’ll explore where Digital PR could make a difference.

LET’S TALK ABOUT

Your commercial priorities.
Your coverage gaps.
Your next campaign.

Direct access to the people doing the work.
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