author profile

anna simpson

With over five year's experience in PPC, Anna has expert knowledge in creating engaging strategies to fit all sorts of clients.

Anna's introduction to the world of marketing began during her time at University, where she had the opportunity to learn about different marketing techniques and how they can integrate effectively. After completing her degree, she started her professional journey as a Digital Marketing Executive, initially tackling both Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) strategies for a diverse range of clients.

As Anna's career progressed, it became clear that PPC was her true skill set. This prompted a transition into roles first as a PPC Executive and later as a Paid Media Manager and today as Head Of Paid Media & Operations where her focus is honed in on the intricate aspects of PPC advertising as well as working closely with Cedarwood's Director Amanda to maximise operational efficiency within the agency.

Anna's expertise extends to all things Google Ads, thanks to her extensive experience working with a wide array of clients. Her portfolio spans various industries, including SMEs and global corporations, encompassing B2B, B2C, e-commerce, and lead generation campaigns.

Within the PPC community, Anna actively contributes as a thought leader on LinkedIn, engaging with fellow professionals to share valuable insights, tips, and strategies.

Professional Qualifications

Google Ads Qualifications:

Google Analytics Individual Qualification

Facebook Ads Qualification


Educational Qualifications

BA Hons Business Management – Manchester Metropolitan University (First Class Honours)


Relevant Modules:

Marketing and Operations

Integrated Marketing Communications

Global Strategy

Dynamic Business Environment


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