author profile

anna simpson

With over five year's experience in PPC, Anna has expert knowledge in creating engaging strategies to fit all sorts of clients.

Anna's introduction to the world of marketing began during her academic pursuits, where she immersed herself in the subject matter. After completing her degree, she embarked on her professional journey as a Digital Marketing Executive, initially tackling both Search Engine Optimization (SEO) and Pay-Per-Click (PPC) strategies for diverse clients. As her career evolved, Anna's true passion and aptitude became clear: PPC was her forte. She transitioned into roles as a PPC Executive and later as a Paid Media Manager, focusing exclusively on the intricacies of PPC advertising.

Anna's expertise extends to all things Google Ads, thanks to her extensive experience working with a wide array of clients. Her portfolio spans various industries, including SMEs and global corporations, encompassing B2B, B2C, e-commerce, and lead generation campaigns.

A prominent figure in the PPC community, Anna frequently contributes as a thought leader on LinkedIn. She actively engages with fellow PPC professionals, sharing valuable insights, tips, and strategies that reflect her dedication to advancing the field and fostering collaborative growth.

Professional Qualifications

Google Ads Qualifications:

Google Analytics Individual Qualification

Facebook Ads Qualification


Educational Qualifications

BA Hons Business Management – Manchester Metropolitan University (First Class Honours)


Relevant Modules:

Marketing and Operations

Integrated Marketing Communications

Global Strategy

Dynamic Business Environment


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