Charlotte Bell

Charlotte has been with Cedarwood for two and a half years, following her graduation from the University of Salford with a First-Class degree in Business Management. Her degree provided her with a diverse set of skills, knowledge, and perspectives, and her ability to analyse data, make informed decisions, and tackle complex problems demonstrates her expertise in business management.

In her current role as Paid Media Executive, Charlotte manages a diverse portfolio of e-commerce and lead generation accounts. She oversees day-to-day campaign maintenance, optimisations, strategy, and client communication, ensuring accounts remain on track to meet their targets. Through this work, she has built strong client relationships, driven by clear communication, a focus on strategic growth, and a commitment to delivering measurable results.

Her experience spans multiple sectors, from generating high-quality leads for service-based B2B businesses to optimising e-commerce campaigns to drive increased sales. Charlotte’s expertise covers the full Google Ads ecosystem, including Search, Shopping, Performance Max, YouTube, and feed management. By continuously testing strategies, analysing data, and implementing optimisations, Charlotte ensures campaigns deliver measurable growth and a strong return on investment.

In addition, she manages Meta accounts for numerous clients, helping them reach and engage target audiences across Facebook and Instagram. Her responsibilities cover the full campaign lifecycle, from account setup and audience targeting to creating ad assets and launching campaigns. She also monitors and optimises performance through A/B testing, bid management, and creative iteration, ensuring campaigns continuously deliver strong results and align with client objectives.