Working in Digital PR is fast-paced, so to help you work as efficiently as possible, we have shared five of our favourite Chrome extensions.
Instant Data Scraper is an automated data extraction tool. It uses AI to predict which data is the most relevant on your page, and allows you to save it to Excel or as a CSV file. The extension is great for scraping lists of data, perfect for data-led campaigns where you are looking to utilise search volumes for a number of keywords.
The Glimpse extension enhances Google Trends data with absolute search volumes, in real-time, allowing you to discover trending topics. It can help to provide you with valuable data, such as spikes in search volumes, which can be really useful in demonstrating the ‘why now’ to journalists.
Whilst you can manually inspect for “no follow” links by viewing the page source, there are tools out there, such as the NoFollow tool, which will highlight no follow links in a red box, with those not highlighted in the box determined to be a follow link. The tool can help you to quickly confirm whether a link is a follow link or not, which helps with reporting on client coverage.
When working with international clients, you will need to visit websites that you may be blocked from accessing. Downloading a VPN, such as NordVPN, will allow you to access foreign publications, helping you to find the right targets and build media lists for journalists outside of the UK.
If you’re unable to locate a journalist’s email on databases, their author profile or social media, Hunter can help by identifying the most common email pattern for the website.