This past Thursday our director, Amanda Walls, did a talk at Loreto College to share her expertise on how students can kick-start their careers in digital marketing!
From emerging industry trends to the in-demand skills employers are looking for, she provided insights to help students navigate the opportunities available as well as increase their awareness of career areas that require growth.
Specific topics covered include:
- Building your foundation – exploring areas like SEO, social media marketing, content marketing, and PPC, and starting with free resources like Google Skillshop and HubSpot Academy.
- Gaining practical experience – considering a side project to test-launch a blog or social media page to experiment with strategies in a low-risk setting.
- Getting certified – boosting your resume with free certifications in Google Ads, Meta Ads Manager, and Hubspot Content Marketing.
- Networking & learning from others – connecting with industry professionals, joining groups, and sharing insights to grow your visibility, as well as attending events to learn from industry experts.
- Staying curious & updated – considering that learning does not end when you leave education and keeping up with experts for tips and trends, as well as skimming marketing newsletters and websites for up-to-date information.
- Understanding transferable skills – you will have a skill set that you’ve developed for digital marketing without even realising it. Think about your emotional intelligence, interactions with peers, and the way that you complete work. All of this is transferable into a new role and it’s about identifying how to transfer it!
“These talks are so rewarding to be able to give back to the community and as a business who hires a lot of graduates and helps them get their foot in the door of the industry, we are well-placed to be able to give them the information that they need!” – Amanda.
If you would like us to come and deliver a talk like this at a school or college near you then please get in touch!
Also, check out our Manchester DM events for upcoming, free industry learning opportunities!
If you are interested in any other Cedarwood news or marketing tips, check out our blog page here and have a read!
