On the 14th of January, our Head of Paid Media & Operations, Anna Simpson, spoke at Digital Superchats #15 – Paid Media Strategy & Performance Edition.
Her talk was titled “Making Performance Max Work For Your Business Goals” and broke down the complexities of Performance Max, offering an actionable framework to help in-house marketers and paid media professionals align these campaigns with clear business objectives. The focus was on practical strategies that empower teams to guide PMax’s automated learning to outcomes that matter. Also covered was how to structure campaigns, optimise assets, and set metrics that map directly to business priorities, thereby giving you the tools to make PMax work for your brand’s specific path. Lastly, Anna covered how to align PMax with today’s goals, exploring what is next for automation in paid media and how to prepare for Google’s evolving ecosystem, setting the stage for a more strategic and impactful use of PMax.
Key takeaways include:
- How to gain a straightforward, no-nonsense understanding of Performance Max and how it operates across Google’s ecosystem.
- Understanding how to set up Performance Max campaigns that align closely with specific business objectives, ensuring automation supports your unique goals.
- Learning actionable techniques for optimising campaign structure, assets, and targeting to guide Performance Max’s automation towards meaningful results, from driving revenue to increasing brand visibility.
Want to attend future Digital Superchats? Check out their On Demand Events here.
If you are interested in any other Cedarwood news or marketing tips, check out our blog page here and have a read!
