Search Engine Optimisation (SEO) is the process of increasing the visibility of a website in a search engine’s results pages in order to increase traffic. This traffic is often referred to as ‘organic’, because it has come through to your website ‘naturally’ through results pages, rather than paid channels. Search engines will scan, or ‘crawl’, a website to understand what the website is about and where it should sit in their search results. By optimising a website for a search engine, and making sure your pages offer what the user is searching for, businesses can capitalize on free, targeted traffic.

What are the most important things for SEO?

There are many different elements of a website that can have an effect on SEO. These are often described as ‘ranking factors’ as they help to increase your website’s rankings in search results. Search engines’ number one goal is to serve results to their users that are accurate and reliable, so that people keep using their service. So, search engines release advice on what it is they’re looking for when they decide how to rank a website, or what they deem these ‘ranking factors’ to be. Common ranking factors include site speed and security, content, user experience and the quality of links that point to your website.

Should I write my website content with my customer in mind or Google?

The answer is both. But if you’re writing engaging, insightful content that is valuable to your customer, then chances are you’re already writing for Google too. Google’s no.1 priority is to offer accurate search results to their users, so that people keep using their service. And what do people who are using Google to search for something want? Information. So, content that is well-written and informative will serve both the user and Google.

What are featured snippets, are they worth pursuing and how do I get one?

Featured snippets are Google search engine results that appear as a paragraph of text at the top of the results page. Because they fall in ‘position 0’ above the usual search results and they take up a larger portion of the page, we think they’re absolutely worth pursuing. Check out blog about featured snippets here to find out how you can secure one.

Digital Marketing Training: SEO, PPC, PR & More | Cedarwood Digital Award Winning Agency

Q: How long does it take to improve SEO?

Some people say a few months, some say 6 months, so may even say years. It all depends on how much resource you’re putting into your SEO efforts. We typically say it will take 6 months to see the benefits of our SEO work, but this can be impacted by Google updates.

Training Courses

Digital Marketing Training Courses Tailored To You

At Cedarwood Digital we see first hand the impact of successful digital marketing and know the exact knowledge needed to get ahead.

We offer bespoke digital marketing training for businesses wanting to amplify their existing skills. Our tailored course options have been designed to help your team stay on top of advances in SEO and PPC best practice in an online world that doesn’t stop moving.

Alongside our business packages we host regular training courses for self-starters and agency staff. As businesses continue to see a surge in online opportunities, the number of digital marketing roles is only set to increase. An SEO, PPC or PR & Outreach training course from Cedarwood Digital will give you the edge and ignite your career.

1 Day SEO Course

Build on your existing knowledge and leave with a complete picture of how SEO really works and why it’s never been more important to know what you’re doing. For businesses wanting to enhance their staff’s understanding, our customisable course options mean you can choose the exact areas you want to focus on.

Digital PR & Outreach Course

Covering the breadth and depth of Digital PR and Outreach marketing, our training courses provide the tools needed to elevate your understanding of PR techniques, backlinks and building media relationships. This can work as a standalone discipline or in tandem with our other courses.

1 Day PPC Course

PPC, or Google Ads, is a growing area of digital marketing. We bridge the skills gap by teaching the fundamentals of Google Ads before providing in-depth analysis and training. We can offer half day modules on Google Display, Shopping Ads or text ads for companies or individuals wanting to refine their understanding of e-commerce.

Google Analytics

In order to measure the success of SEO, PPC and PR campaigns, it’s essential to know how to analyse your efforts. We teach basic or advanced Google Analytics depending on your own or your staff’s level of expertise and desired outcome. Our training courses are delivered entirely around you and your business needs.

Customisable Courses by an Award Winning Agency

Our courses are run by people who live SEO, PPC and Digital Marketing every day. Cedarwood Digital isn’t just training courses, it’s a successful digital agency that is up to date with industry standards and developments. That’s why we can deliver up-to-the minute training in all areas of digital marketing.

Our team has worked with large brands across all industry sectors and understands that what works for one, doesn’t work for another. It’s why the emphasis with our courses is on bespoke packages that match exactly what your business needs. We keep class sizes small to ensure every delegate gets individual access to our trainers and can ask as many questions as they want.

Our trainers have worked for Google’s Digital Garage and within digital marketing for over ten years. We don’t just offer training courses, we offer measurable results from an agency who practises what they preach every single day.

Training Courses from Beginning to End Result

Our expert trainer comes to your preferred location and delivers a full one day course

Our expert trainer talks you through our course options & provides a questionnaire

The day will involve set modules and regular breaks to get the most from your time

We build a full day course based on your answers and what you want to achieve

You come away with new skills and the increased confidence needed to grow your business.

Upskill and Amplify your Online Marketing with our Training Courses

With 76% of firms thinking a lack of digital skills would hit their profitability, it’s never been more important to bridge the gap between the online world and digital marketing skills. A Cedarwood course can amplify your workforce so they:

Gain confidence in using new SEO and PPC techniques
Can upskill existing knowledge for greater productivity
Work cohesively with agencies for improved results
Save money on outsourcing SEO & PPC services
Drive digital marketing strategies that increase ROI
Stay up to date with new trends and techniques

Our customisable courses cover these topics and more:

SEO Auditing; how to analyse a website & review its ranking.

SEO Growth; improving a website’s organic position in the SERPs.

Google Ads & PPC; how to use paid advertising and convert

Shopping Ads; using shopping ads for profitable ROI

Display Ads; how to use display ads in your campaigns

PR & Outreach; PR techniques for a digital age

Linkbuilding; how to build links into sites to improve SEO

Content Marketing; Creating content for improved rankings and for PR coverage

Google Analytics; analysing your KPIs for continued growth.

Why Choose Cedarwood Digital For Your Digital Marketing Training Course?

We've provided training for brands across the UK

Training Courses that Work For You

As a successful digital marketing agency, we’ve seen how outsourcing digital marketing can vastly improve a website’s visibility and, in turn, produce high ROIs for businesses. Which is why we know how important it is to have SEO & PPC experts on your team who really know what they are doing.

When we work with businesses, the ones who do well are the ones where staff understand the reasons behind our work, can offer their own insight and come forward with new ideas.

It’s why we believe in the power of training to harness individual knowledge and stay one step ahead in an ever-changing digital world. SEO & PPC are a vital parts of the business landscape. Obviously, we think outsourcing is a great option but investing in your in-house team will produce motivated, enthusiastic and skilled colleagues who will push themselves and, ultimately, your business forward.

0 %

of businesses believed their reliance on advanced digital skills was set to increase over the next five years

0 %

of young people realise digital skills will be essential for their careers

0 %

of businesses believe a lack of digital skills will hit their profitability.

A growth industry and a digital skills gap that needs filling.

Get Ahead

Get a head start with a Cedarwood Digital Skills Training Course

Click Here

Training Course FAQs

Is it worth doing a digital marketing course?

There has genuinely never been a better time to do a digital marketing course. With growth across online and e-commerce platforms, digital marketing is a fairly new but absolutely key area of business growth. Investing in these skills makes absolute sense if you want to stay ahead of the curve.

Should I do a PPC course or an SEO course?

SEO and PPC, are complementary techniques that use many of the same tools and ideologies. With a Cedarwood Digital training course, you can tailor the modules to include specific areas of interest so you don’t need to choose; you can learn it all.

How long does it take to improve SEO?

Some people say a few months, some say 6 months, some may even say years. It all depends on how much resource you’re putting into your SEO efforts. We typically say it will take 6 months to see the benefits of our SEO work, but this can be impacted by Google updates.

What can marketing training courses do for my business?

When your staff complete digital marketing they come away with skills that will improve and boost your business. They will be able to bring new techniques to the table that can increase your visibility in search engines and secure an increased ROI.

Is it better to do a training course or have someone do my SEO for me?

As a successful SEO agency we work with many brands and their in-house marketing department. The most successful of these are the ones who understand what we offer and can apply their own skills to drive results. In short, doing a training course allows individuals to work more cohesively with agencies and get the results they really want.

What do I get at the end of my course?

At the end of a Cedarwood Digital course you will have gained an in-depth understanding of SEO, PPC, digital marketing or Google Analytics. You will have the confidence and enthusiasm to apply these new techniques to your existing role, identifying growth areas and harnessing them to achieve better results.

When and where are your courses?

When offering bespoke courses for business, we come to your preferred location. After initial consultations, we can decide a time and date that works for you and discuss further arrangements such as the number of delegates and the specific deliverables you expect from us.