Events

Performance Max (PMax) puts automation at the heart of paid media, offering efficiency and reach across Google’s network. But its “black box” nature can make it difficult to ensure automation works toward your unique objectives. This session shows marketers how to connect PMax directly to business priorities, turning automation into a tool for measurable impact.

We’ll cover how to structure campaigns, optimise assets, and set metrics that map to your goals—whether that’s driving revenue, generating leads, or boosting visibility—plus what’s next for automation in paid media and how to prepare for Google’s evolving ad landscape.