Plastic Card Services

Case Study

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Increase In Paid Traffic With The Same Budget
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Increase In Ranking Keywords Over 6 Months
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Increase In Organic Traffic Year On Year

Case Study

Plastic Card Services are one of the UK’s leading manufacturers & suppliers of Plastic Cards. Founded in 1993, the company has grown from small beginnings to a company with a target turnover of £8 million in 2018. We have worked on & off with Plastic Card Services for the last six years providing support on Search Engine Optimisation & Pay-Per-Click Advertising. 

The Project

Plastic Card Services were looking for a marketing company to support them throughout their growth with a strong Paid & Organic search offering. They wanted stability & above all innovative performance to drive strong keyword performance & a great ROI across the PPC campaigns. 

The Approach

Our initial approach was to ensure that the website had a great foundation, so we set about actioning an in-depth technical audit, link profile review & content audit, as a result we were able to lay a great foundation to grow the campaign through high quality PR outreach & content. 

We developed both a content & outreach strategy to supplement the solid foundation of the website & quickly found that through our FAQ/article section & outreach work with publications we were able to grow not only the knowledge base & content offering of the website but also the authority to push the website to rank higher within the SERPs.

The Results

Stability has been key for this campaign & over the last few years we have seen the Organic Traffic, Visibility & Return On Investment grow substantially across both Paid & Organic channels. In addition, we have built out a keyword profile which includes a number of number one rankings including:

  • Plastic Card
  • Plastic Card Manufacturers
  • Plastic Card Suppliers
  • Membership Card
  • Gift Card Supplier

Our PPC campaign has grown from strength to strength & through improvements in efficiency, innovation & constantly being at the forefront of new Google products. As a result, we have developed a strategy that provides a great ROI & continues to deliver high quality leads across the board. 

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