Sales & customer value
Revenue, acquisition costs and the product or customer segments behind the return.
PAID MEDIA WITH A COMMERCIAL PURPOSE
PPC Agency.
Spend smarter.
Grow stronger.
Turn advertising spend into something that matters to your business. We bring search, shopping and paid social together around profitable sales, qualified leads and a clearer path to growth.
Recent recognition for our PPC campaigns
2026 / WINNERBest Use of Search – Retail / Ecommerce (PPC): SmallEuropean Search AwardsCedarwood Digital & JF Timber“Turning Structural Challenges into 152% PPC Growth”2026 / SILVERBest Low Budget Campaign (PPC): SmallEuropean Search AwardsCedarwood Digital & Salt of the Earth“Driving Revenue & Retention in a Competitive DTC Landscape”2025 / WINNERBest Use of Search – B2C (PPC): SmallUK Search AwardsCedarwood Digital & Salt of the Earth“Driving Revenue & Retention in a Competitive DTC Landscape”
AMBITIOUS BRANDS WE’VE WORKED WITH
YOUR AMBITION. OUR STARTING POINT.
More than clicks.
Better business outcomes.
A stronger account starts with understanding what a good result looks like for you. We look beyond platform metrics to the products, customers and enquiries that move your business forward.
01
Commercially grounded.
Revenue is useful. Margin, lead quality and customer value give it context. We agree the priorities before deciding how the budget should work.
02
Specialists, close to you.
Direct access to the people planning, building and improving your campaigns. Clear conversations about the work and the decisions behind it.
03
Data you can act on.
Tracking, testing and reporting that help answer a practical question: what should we keep, improve or invest in next?
CONNECTED PAID MEDIA EXPERTISE
The right channels.
One clear direction.
Search captures demand. Shopping puts products in view. Paid social across Meta, TikTok and LinkedIn helps build the next opportunity. We give each channel a clear role, then make the pieces work together.
01
Google Search.
Be there when intent is highest. Research, account structure, query control and ad testing built around the searches that can become sales or qualified leads.
02
Shopping & product feeds.
Give your products a better starting point. Feed titles, attributes, custom labels and segmentation informed by margin, stock and commercial priorities.
03
Performance Max.
Put automation to work with clearer inputs. Conversion goals, product groups, audience signals and creative assets aligned to the role the campaign needs to play.
04
Microsoft Advertising.
Reach demand beyond Google. A considered approach to Microsoft Search and Shopping, assessed against your audience, acquisition costs and results.
05
Paid social.
Reach the right audiences across Meta (Facebook and Instagram), TikTok and LinkedIn. Platform-specific creative, targeting and measurement, shaped around your audience and commercial goals.
06
Display & remarketing.
Keep the journey connected. Creative, audience exclusions and placement reviews that give awareness and return visits a clear purpose.
START WITH WHAT A CONVERSION IS WORTH
Spend where
it makes sense.
Not every product has the same margin. Not every enquiry becomes a customer. Your campaign strategy should reflect the difference.
From product feeds and custom labels to offline conversion data, we bring commercial context into the account, then use it to guide structure, bidding and testing.
A CLEARER VIEW OF THE OPPORTUNITY
Product marginPrioritise value
Stock & availabilityProtect the spend
New & returning customersTest the mix
THE QUESTION WE ASK
Which sale is worth winning next?
Use product and customer insight to make more informed decisions about what to promote and where to invest.
Example planning view. Priorities are adapted to your business.
CLIENT PERSPECTIVE
“Cedarwood Digital have delivered impressive results for PPC and SEO.”
Faisal BhattiChief Operating OfficerWatches2U
SELECTED PPC WORK
Different businesses.
Meaningful progress.
ECOMMERCE · SEARCH & SHOPPING
Turning seasonal demand into sustainable growth.
Product segmentation, feed optimisation and custom scripts helped align investment with the ranges and opportunities that mattered.
100%Growth over two years
1,050%ROAS maintained
LEGAL · QUALIFIED LEAD GENERATION
Optimising for the leads that really matter.
Connecting campaign decisions with offline lead quality gave the team a clearer view of valuable enquiries in a competitive legal market.
+91%Qualified leads
−5%Cost per acquisition
DTC · GOOGLE ADS & META
A joined-up journey from discovery to purchase.
Combining Shopping, feed improvements and Meta activity helped the natural deodorant brand develop its direct-to-consumer offering.
+74%Revenue
+50%Transactions
INTERNATIONAL ECOMMERCE · PAID SEARCH
Building growth across borders.
Granular product campaigns, commercial segmentation and remarketing supported a coordinated international advertising strategy.
33Countries targeted
+27%Sales
Results from individual published case studies. The campaign context and reporting periods are explained in each case study.
HOW WE WORK TOGETHER
A clear plan.
A team accountable
to you.
A shared view of the opportunity, the work and the outcome. We explain our recommendations, agree the priorities and stay close to the detail.
01 / UNDERSTAND
Start with the business.
Your margin, lead quality, buying cycle and capacity shape the plan. We review account history, measurement and the competitive landscape.
02 / BUILD
Give the data a better job.
Set meaningful conversion goals, structure campaigns around your priorities and connect product or lead data where it can improve decisions.
03 / TEST
Learn with a clear purpose.
Test creative, feeds, audiences and landing page opportunities against a defined question. Keep a record of what changes and what it teaches us.
04 / IMPROVE
Invest where it makes sense.
Review performance in context, act on the evidence and agree the next opportunity. Growth should fit the business as well as the advertising account.
ACCOUNTABILITY BUILT IN
Know what’s working.
Know what’s next.
Reporting should help you make decisions. We connect campaign performance with your agreed commercial measures and explain what the numbers can, and cannot, tell us.
Leads & lead quality
Enquiry volume alongside qualified leads and downstream outcomes, where your CRM data supports it.
Learning & next actions
A clear test record, what changed and the opportunities we recommend exploring next.
AUTOMATION WITH A PURPOSE
Less repetitive work.
More informed decisions.
Custom scripts, feed work and structured analysis give our specialists more room to focus on the opportunities that need experienced judgement.
01 / PRODUCT INTELLIGENCE
Feeds that reflect the business.
Review product titles and attributes, then use custom labels to group ranges around commercial priorities such as margin, stock and exclusivity.
02 / ACCOUNT EFFICIENCY
Automation with oversight.
Use scripts and repeatable checks to help identify issues and reduce manual work. Specialists review the findings and decide what should change.
03 / BETTER SIGNALS
Bring the outcome back.
Where the data and systems allow, connect offline lead quality and customer information with campaign reporting and optimisation.
INDEPENDENT RECOGNITION
View the winners“The linkage of specific outcomes, directly to bottom-line impact, is particularly compelling.”
European Search Awards 2026 judges · Best Small PPC Agency · Silver
THE PEOPLE BEHIND YOUR PERFORMANCE
Specialists in
your corner.
Experienced paid media people, working directly with your business. Meet the team behind the strategy, campaign management and day-to-day improvements.
Meet your paid media team
Anna Simpson
Head of Paid Media
James Fielding
Senior Paid Media Manager
Laura Williams
PPC Manager
Arabella Manson
Senior Paid Media Executive
Jenna Jones
Senior Paid Media Executive
CLIENT PERSPECTIVES
A team that feels
part of yours.
The work matters. So does the relationship. Hear from clients who have worked with our specialists over the long term.
In our clients’ words
I have always found Amanda to be honest and direct.
Faisal BhattiCOOWatches2U
Cedarwood is a company that goes the extra mile to understand your whole business…
Lyndan OrvisHead of Online DevelopmentHayes Garden World
Cedarwood Digital are just like an extension to our internal marketing team family.
Paul HanleyEcommerce ManagerCertas Energy
The team are extremely knowledgeable, highly-skilled, friendly, honest & have the confidence to challenge our own internal decisions.
Owen SimpsonHead of Performance and Digital MarketingFletchers Solicitors
01 / 02
RECOGNISED PARTNERSHIPS
Platform knowledge.
Commercial judgement.
Google and Microsoft partnerships support our platform expertise. Your business priorities guide how we put it to work.
A FEW USEFUL ANSWERS
Before we
get started.
Which paid social platforms can you support?+
Meta (Facebook and Instagram), TikTok and LinkedIn. We select the platforms around your audience and objectives, with creative and targeting tailored to each environment. The approach can include product discovery, remarketing or B2B lead generation, with the channel mix agreed in your strategy.
Can you take over an existing PPC account?+
Yes. We start with a review of the account, measurement and business priorities, then agree what needs attention first. We plan the handover with you so reporting, access and campaign changes are clear.
Do you work with ecommerce and lead generation businesses?+
Both. For ecommerce, we look at revenue, margin, product data and customer behaviour. For lead generation, we focus on meaningful enquiries and, where the data is available, what becomes a qualified lead or sale.
How do you decide where to spend the budget?+
We assess demand, historical results, commercial priorities and the quality of your conversion data. We agree the channel mix and test plan with you, then review where further investment is justified.
How do you measure success beyond clicks?+
We agree the measures that matter to your business. Depending on the brief, that can include revenue, acquisition cost, qualified leads, conversion rate and profit-informed product performance. We explain where data or attribution has limitations.
Can you work with our in-house marketing team?+
Yes. We can manage paid media, provide specialist support or work alongside your wider agency team. You have direct access to the people responsible for the work and an agreed plan for communication.
What happens in the first month?+
We review tracking, account history, product or lead data and your commercial objectives. From there, we agree the priorities, campaign structure and initial tests. Deliverables and timings are set out in your proposal.
YOUR NEXT GROWTH OPPORTUNITY
What should your
budget do next?
Tell us where you want to grow and what’s holding you back. Let’s work out where paid media could make a difference.
LET’S TALK ABOUT
Your commercial goals.
Your account challenges.
Your next opportunity.
Direct access to the specialists doing the work.
Find out more from our PPC experts.
Latest News From Our PPC Team
Ella Boylan
8th July 2026
Amanda Walls
8th July 2026
