author profile

amanda walls

With over a decade's experience in digital marketing, Amanda is an expert in all things SEO, PPC and Digital PR.

Amanda started out her career in digital marketing at a full-service digital marketing agency, progressing from content writer through to strategist, through to operations manager and then on to Head Of Digital. A fully qualified journalist and PR practitioner, she then combined her knowledge of SEO and PPC with her background in Digital PR to create Cedarwood, an agency which specialised in SEO, PPC and Digital PR.

Amanda has trained over 10,000 individual across the UK through Facebook's Digital Skills Training Program and Google's Digital Garage. In addition, she spent several years training businesses across the UK in digital marketing with Imparture and was the UK's highest rated trainer with an average rating of 9.7. She's a frequent conference speaker and thought leadership contributor and her talks and digital expertise have been showcased at events including Digital DNA, MissingLink LIVE, Sheffield Digital, SME 2019, Natwest Content LIVE, Get Online Week, Retail Right, Cardiff Business Expo, Digital Lancashire and the Digital Shift Summit.

Professional Qualifications

Google Ads Qualifications:
Shopping
Search
Display
Video

Google Analytics Individual Qualification

Educational Qualifications

MA Global Communications – La Trobe University (First Class Honours)

BA Communications (Journalism) – RMIT University (First Class Honours)

Victorian Certificate Of Education – Ivanhoe Girls’ Grammar School (A*A*A*/97.2)
English Language, Mathematical Methods, Specialist Mathematics, Chemistry, History (Revolutions), Philosophy, French & Chinese (Mandarin)

External Thought Leadership

The New YMYL Guidelines And What This Means For Marketers
Ensuring That Your Websites Give Off The Best Trust Signals To Google To Align With The New YMYL Guidelines.

What Does The Future Of Data Regulation Look Like For Marketers?
Westminster has pledged to update data protection legislation so that it has a lighter touch, but any changes it makes could create as many complexities as opportunities.

Top Ten Tools: The Essential Tools For All Freelancers And Micro Businesses
When I started my micro business over 20 years ago the number of tools aimed specifically at people like me was precisely zero.

Digital Marketing Trends 2022
Being aware of the latest digital marketing trends is fundamental to the success of your business's marketing strategy. Don’t get left behind and learn about the latest trends from our experts here..

What Are The Core Basics Of Omni-channel Marketing? By Cedarwood Digital
Omni-channel marketing is an integral part of most digital marketing campaigns, but getting all the channels to work together effectively and reporting on them as one can often be a challenge, so how do you master the basics of omni-channel marketing and really make it work for your business?

Rules of engagement when you follow your colleagues on Twitter
So, you've done the deed. You went and followed aaaaall of your colleagues on Twitter. They've followed you back. Now there's no going back.

Building Effective Leaders In Digital Marketing
The digital marketing industry has boomed over the last decade as more and more businesses look to reach their audience online.

YouTube Unvails Latest Strategy In War Against TikTok: Money
Is YouTube Shorts surpassing TikTok in the short form video war?

Changing With The Seasons: How Shopping Habits Are Affected By The Time Of Year
Seasonality can have a big impact on retailers, both online and in-store. Understanding how different seasons can affect your business will help you prepare for any peaks and take advantage of opportunities to boost sales.