Last Thursday the team headed down to MissingLink LIVE – a great free event hosted by JBH and Prowly – which brings marketers together with some great guest speakers to discuss the latest industry trends.
It was one of the first face to face events that had been held in Manchester since the lockdown so we were certainly happy to be out and about again and it was great to see such a strong turnout as people were keen to head back into the networking space.
On the night there were a number of topics covered from using Digital PR to drive trust and debunking the myths of personal branding through to understanding the value of SEO.
Our Director, Amanda Walls spoke about the recent Quality Rater Guideline updates for Google and what that means for marketers – she looked specifically at websites that fall into the Your Money Your Life category and how they can improve their websites and the way they present content to adhere to the higher page quality standards.
The night was a great success with lots of pizza eaten and wine drunk, but it was also a great opportunity to gather some key takeaways from a very valuable knowledge sharing evening.
Here are our five key takeaways from the session:
- That SEO drives long term value and often people give up before they start to realise what that value actually is – a lot of businesses get impatient if they don’t see results from SEO quickly so they pack it in, but in reality they are only just getting started and could in fact be turning away their most valuable source of revenue before they have even got started
- “What is common knowledge to you, is a game changer to someone else” – this was a great quote from Philip Ossai – we often under value our own knowledge because we are constantly surrounded by people in our industry, but as a result of this we forget how valuable it can be to people who don’t do our job day in day out, and how much others can gain just through sharing this knowledge
- Reputation matters – whether it’s on-site or off-site, Google and users are looking for information about your reputation as a key trust signal. Sometimes we spend so much time looking only on-site that we forget to look off-site and understand what our potential customers (and Google) are reading about us
- Build expertise through your links – look at factors such as relevancy, credentials of the article author and the relevancy of the publication to the topic and client that you’re covering. Rebecca used a great example of placing a healthcare client in Men’s Health Magazine, in the healthcare section by the healthcare editor – the value of quality links such as these is high in that they add those key E-A-T signals that we are often looking for
- In person training sessions are BACK! This was probably one of the biggest takeaways and in this industry there is no substitute for in person learning from other industry experts.
Speakers L-R (Rebecca Moss, Amanda Walls, Philip Ossai and Andy Holland)
We thoroughly enjoyed the evening and look forward to the next one!