In the digital age, an online presence is crucial for businesses. Search Engine Optimisation (SEO) is an extremely important aspect and a powerful tool that can have a huge impact on your online visibility. However, if you are wanting to take your SEO game to the next level, this is where Digital PR comes in.
Digital PR is an essential aspect of SEO because an effective Digital PR strategy can help build links and authority to your website. Using the expertise of a Digital PR agency can help take your SEO game to the next level, and in this blog we will explore how Digital PR can enhance SEO efforts and drive organic growth for your business.
What Is Digital PR?
Firstly, before we delve into how Digital PR can help your SEO strategy, let’s discuss what Digital PR actually is. Digital PR incorporates the concept of traditional PR and applies it online in order to increase brand awareness, promote products and services and also secure high quality backlinks for SEO. The main goals of Digital PR are to gain brand awareness, brand coverage and boost SEO efforts.
Digital PR can incorporate a wide range of approaches including:
- ➡️ Newsjacking
- ➡️ Thought leadership
- ➡️ Product placements
- ➡️ Campaigns
- ➡️ Data-led pieces
All of these approaches are designed to gain high quality, relevant backlinks and increase brand awareness and sales or leads.
Why Digital PR Is So Important For SEO
In the world of SEO, Digital PR is highly important, and who better to tell you than John Mueller himself.
Source: X
Back in 2021, John Mueller, a Google Search Advocate, tweeted (as it was known back then) that Digital PR is probably more critical than tech SEO (now this is something that we can get into another day) but this tweet shows just how important an effective Digital PR strategy is.
When it comes to SEO, incorporating a Digital PR strategy can be extremely valuable as it will help build links and authority to your website. High quality and relevant backlinks can help organic search rankings because these links are showing that you have a good, quality page and Google wants to provide its users with the most relevant and quality pages so they will be more likely to rank your pages, as long as they are also optimised for SEO.
Digital PR experts will create their strategies around trying to gain highly relevant backlinks from high DR (Domain Rating) websites. These Digital PR strategies can help your website in a number of ways:
- Increase your Domain Rating (DR)
A Domain Rating (DR) is the strength of your website’s backlink profile and it is based on a 100 point logarithmic scale. Building high quality backlinks will increase your website’s DR over time and this can benefit your SEO performance by providing strong signs of trust, which in turn can help your website rank better in the SERPs.
- Establish brand awareness and trust
By creating high quality Digital PR campaigns that are relevant to your brand, your campaigns will likely be picked up by credible publications and this will help to establish your brand with relevant audiences that will likely have a high intent to interact with your brand/ website. Over time, if more people are becoming engaged with your website and the content that you are providing, search engines will see your website as a credible source of relevant information in your industry.
- Increase website traffic
The more high quality links you are building in relevant publications, and the better you rank, the more visible your website will be in the SERPs. Becoming more visible in the SERPs means that more users will likely click through to your site and interact with it, which can lead to increased traffic and potentially increased conversions for your business. By creating strong Digital PR campaigns, you are able to land links into a range of publications, increase your audience and gain higher website traffic.
Overall, we can see that having a strong Digital PR strategy can truly benefit your online visibility and SEO performance. Ensuring you have a strong Digital PR and SEO strategy, and making sure they are interlinked can add so much value to your website and really boost your online presence.
How A Digital PR Agency Can Help
It is essential to maximise your brand’s online visibility and as we have discussed, Digital PR is a huge contributor to allowing you to do this. A Digital PR agency can help take your SEO game to the next level by helping you to boost your brand awareness, online visibility and even sales/ leads! If you hire a Digital PR agency, you will be gaining experts who know the Digital PR industry through and through and bringing in a team of experienced Digital PR specialists will allow you to build strong backlinks to your website.
An experienced Digital PR agency will have access to many resources, and their experience and dedication can ensure that your campaign will be successfully delivered and will be executed in line with current trends and industry demands. It is also likely that the agency will have already built good, strong relationships with journalists, therefore making it easier to land high DR backlinks for your website.
At Cedarwood Digital, we have a specialised team of Digital PR experts who have worked on many campaigns for a whole range of businesses. They know how important Digital PR is for your business and they will take the time to get to know your brand and will create effective campaigns in order to build relevant links to your website and enhance your SEO strategy.
To Summarise
In the competitive world of the SERPs, a strong SEO strategy is essential for success. However, SEO is not a standalone effort and incorporating Digital PR and having a multifaceted approach will help you to achieve the best results and compete in the SERPs. This is where a Digital PR agency can be a game changer for your online visibility. With expertise in building backlinks, a Digital PR agency can help you reach new heights with your SEO game. By using a Digital PR agency, it can improve rankings, organic traffic and ultimately, success for your business in the online space.
If you are looking for a Digital PR agency to build high quality, relevant backlinks to your website, you can find out more about our Digital PR services here. We also provide SEO services and can interlink these strategies to get the best results for your business!
