WINNER:
Best Small Integrated Agency
Best Small PPC Agency
Best Small SEO Agency
Best Use Of Search (FMCG)
Best Use Of Search (iGaming)

WINNER:
Best PPC Agency
Best SEO Agency (Silver)
Best Integrated Agency
Best Use Of Search - Health
Best Low Budget PPC Campaign
Best PPC Campaign - B2C

WINNER:
Best PPC Agency
Best Integrated Agency
Best SEO Campaign (Silver)
Best PPC Campaign (Ecommerce/Retail)
Best Use Of PR In A Search Campaign
Best Use Of Search - Health (Silver)

WINNER:
Best PPC Agency
Best Use Of Search - Finance
Best Integrated Agency (Silver)
Best Use Of Content Marketing (Silver)
Best Use Of Data - PPC (Silver)

About Us

Award-Winning Digital Marketing Agency

Enquire Now

Proven Track Record

Our track record speaks for itself. High client retention, long-term partnerships & client testimonials. We’re proud of the work we do & strong client retention is a cornerstone of our business – we work with clients where we know we can make a difference & aren’t afraid to speak up if we don’t think something will work – just take a look at our extensive case studies.

Specialists In Our Field

Looking for a full-service agency? That’s not us. We pride ourselves on being specialists in our areas of expertise – SEO, Digital PR & Paid Media. By specialising in only these areas we can ensure we are at the forefront of innovation, technology & Google’s latest algorithm – ensuring the best results for our clients.

YMYL & Regulated Sector Specialists

Over 80% of our clients sit in regulated & YMYL sectors – medical, finance, insurance, iGaming, vaping & so on… we have extensive experience in driving results in highly regulated & competitive verticals and have led extensive thought leadership in this space. 

Award-Winning Expertise. Recognised at the UK & European Search Awards For Best Integrated Agency, Best PPC Agency & Best SEO Agency, in addition to campaign awards.

17 full-time staff members based out of our Manchester office. As a specialised agency we only focus on SEO, Digital PR & Paid Media, so each of our specialists is an expert in their chosen area.

5 years’ average specialist experience for each of our team members – so you can be confident that your account and marketing strategy is in safe hands throughout.

Our Story

Cedarwood was founded in 2016 in Manchester to create a new way for brands to work with digital agencies. Having previously experienced a “full-service” agency, we decided to concentrate our offering on what we did best – performance marketing – creating a team of experts in this field who could work closely with our clients to deliver solid digital marketing strategies across SEO, Digital PR & PPC.

We work differently, we don’t use account managers, you speak directly to the experts on your account – it’s more efficient and it allows us to focus on delivering results. Our staff have spent years training within their specialisms and are passionate and honest about the work that they deliver. 

A number of our clients have been with us for over eight years, we’ve grown with them and they with us, we build long-term partnerships because we deliver results in a measurable, waffle-free manner and we are always transparent – we believe this is key to the longevity of our client base.

Throughout our website you will find case studies and testimonials from clients just like you who we have helped – we might be smaller in size, but we prefer to let our work speak for itself.   

Our Values

Values are central to our team and together, to our joint success. Here is what's important to us:

Passion / Integrity / Resilience / Hard Work / Genuine / Respect

Our Board

Our Senior Board.

Amanda Walls

DIRECTOR - Head of Organic Media

With nearly 20 years’ experience in digital marketing & having delivered digital training for some of the world’s biggest companies, Amanda delivers the perfect combination of top notch digital strategies & educational support. 

Amanda has delivered talks around the world on SEO including 4x Brighton SEO, Digital DNA, SEO Estonia,  SEO Mastery Summit in Vietnam and Digital Marketing Europe

Amanda’s work & thought leadership has been featured across the industry including features on Forbes, Search Engine Watch, Real Business & We Are The City. She’s also been featured on MOZPod, Majestic SEO, AHrefs and SimilarWeb. You can read more in her author profile here

Anna Simpson

Head Of Paid Media & OPERATIONS

Anna leads Cedarwood’s Paid Media team, bringing 8 years of experience delivering measurable growth for clients across a wide range of industries and budgets. She specialises in building data-led strategies across Google Ads, Meta, and other paid channels – maximising ROI, scaling lead generation, and driving sustained revenue growth.

Her expertise covers the full Google Ads suite, holding advanced Search, Display, Shopping, and Video qualifications, alongside the Google Analytics Individual Qualification. She’s skilled at translating complex data into actionable insights, optimising performance at every budget level, and aligning paid media strategies with wider business goals.

A recognised voice in the PPC community, Anna regularly shares analysis of the latest Google updates and emerging trends, helping marketers adapt their strategies in a fast-moving landscape.

You can read more in Anna’s author profile here.

Our Paid Media Team

ANNA SIMPSON

HEAD OF PAID MEDIA

Anna leads Cedarwood’s Paid Media team, bringing 8 years of experience delivering measurable growth for clients across a wide range of industries and budgets. She specialises in building data-led strategies across Google Ads, Meta, and other paid channels – maximising ROI, scaling lead generation, and driving sustained revenue growth.

Her expertise covers the full Google Ads suite, holding advanced Search, Display, Shopping, and Video qualifications, alongside the Google Analytics Individual Qualification. She’s skilled at translating complex data into actionable insights, optimising performance at every budget level, and aligning paid media strategies with wider business goals.

A recognised voice in the PPC community, Anna regularly shares analysis of the latest Google updates and emerging trends, helping marketers adapt their strategies in a fast-moving landscape.

You can read more in Anna’s author profile here.

LAURA WILLIAMS

PPC MANAGER

Laura is a seasoned Paid Search specialist with over 11 years of experience managing and optimising campaigns across Google Ads and Microsoft Ads. Her deep expertise spans Google Merchant Centre, GA4, and feed optimisation, where she combines technical know-how with a keen eye for performance. Known for her analytical approach, Laura thrives on uncovering insights from data and translating them into strategies that drive measurable results.

Passionate about the power of analysis and data gathering, Laura approaches every project with precision, curiosity, and a results-driven mindset. Whether fine-tuning ad performance, streamlining product feeds, or developing training programmes, she brings both expertise and enthusiasm to help businesses thrive online.

James kavazy

Paid Media Analyst & TOOLS DEVELOPER

James is our PPC Analyst and has been with Cedarwood for nearly five years’  delivering data-led performance strategies across both e-commerce and lead generation accounts. 

James writes custom scripts and builds automation workflows that optimise the account, allowing more time for the team to focus on strategy. 

He can also deliver dashboards and data insights ensuring clearer visibility of the metrics that really matter, helping to deliver measurable results, in addition to building effective attribution models and conversion tracking which ensures that we’re fully tracking end to end conversion.

Charlotte bell

paid media executive

Charlotte has been part of the Paid Media team for nearly two years, managing a diverse portfolio of e-commerce and lead generation accounts. She has developed strong client relationships through clear communication, a focus on strategic growth, and a commitment to delivering measurable results.

Her experience spans multiple sectors, from driving high-quality leads for service-based B2B businesses to optimising e-commerce campaigns for increased sales. In addition to Google Ads, Charlotte also manages Meta campaigns for numerous clients, helping them reach and engage their target audiences across Facebook and Instagram.

arabella manson

PAID MEDIA EXECUTIVE

Arabella has worked as part of the Paid Media team for a year, operating across both lead generation and e-commerce accounts. Recently expanding into Meta Ads, Arabella helps clients connect with their audiences through tailored campaigns that balance data-driven precision with creative flair.

With a background in languages, she brings a unique perspective to crafting engaging ad copy and campaign strategies. Collaborating closely with clients and the wider team, Arabella is committed to driving growth, optimising performance, and delivering measurable results.

lord teddington

chief fluff

Ted is responsible for overall office morale and takes his role as Chief Fluff very seriously.

You can often find him sleeping, eating or jumping up for attention, he also likes to dress up (as you can see by the picture) & generally be the centre of attention.

Our SEO Team

AMANDA WALLS

HEAD OF ORGANIC MEDIA

With nearly 20 years’ experience in digital marketing & having delivered digital training for some of the world’s biggest companies, Amanda delivers the perfect combination of top notch digital strategies & educational support. 

Amanda has a keen interest in SEO for YMYL websites and has extensive experience working within the regulated sector to deliver strategies which deliver results time and time again.

Amanda has delivered talks around the world on SEO including 4x Brighton SEO, Digital DNA, SEO Estonia,  SEO Mastery Summit in Vietnam and Digital Marketing Europe

Amanda’s work & thought leadership has been featured across the industry including features on Forbes, Search Engine Watch, Real Business & We Are The City. She’s also been featured on MOZPod, Majestic SEO, AHrefs and SimilarWeb. You can read more in her author profile here

RUBY HATCH

Senior SEO Executive

Within our SEO team, Ruby plays a key role in helping clients improve search performance and drive consistent, relevant traffic. She focuses on technical SEO, content strategy, and site optimisation, ensuring that every recommendation is backed by clear data and aligned with each client’s commercial objectives. From in-depth technical audits to improving site architecture and page speed, Ruby’s work helps brands strengthen their online presence in a way that supports long-term growth.

Before joining Cedarwood, Ruby gained valuable experience across multiple areas of digital marketing, building a strong foundation in both strategy and implementation. She has worked with a range of businesses, from e-commerce retailers to B2B services, developing tailored SEO approaches that reflect each market’s unique challenges. At Cedarwood, Ruby combines technical insight with a practical, results-driven mindset, ensuring SEO is not just about rankings, but about delivering tangible business outcomes.

catherine toal

seo & content executive

With an English Literature background and freelance experience in copywriting for both B2B and B2C brands, Catherine joined Cedarwood Digital at the beginning of 2025 as part of the SEO team. She leads on SEO content writing for our clients, ensuring every piece is crafted to align with search intent and deliver measurable results, while also supporting on technical SEO projects to boost site performance. Her work has supported brands including esure and Bureau Veritas, blending creative storytelling with data-led strategy.

Known for starting her Monday mornings with a strong black coffee, Catherine enjoys travelling and writing in her free time. Passionate about staying ahead in the ever-evolving SEO landscape, she keeps a close eye on emerging trends, techniques and tools to deliver the best results for clients. She thrives on creating content that connects with the right audiences while driving long-term organic growth, always looking for innovative ways to blend storytelling with technical SEO.

ISOBELLE KIRKHAM

CONTENT ASSISTANT

As a Digital PR Assistant and SEO Content Creator at Cedarwood Digital, Isobelle helps brands grow their online presence through compelling storytelling, strategic link building, and securing valuable media coverage. With a background in English Literature and Publishing, she brings a creative eye and strong writing skills to every campaign, whether she’s crafting engaging content or pitching ideas that capture journalists’ attention.

From writing SEO-friendly copy that ranks, to developing digital PR campaigns that spark conversation, Isobelle loves finding ways to make words work harder and smarter for Cedarwood’s clients. Every project is a new opportunity for her to learn, adapt, and help brands get seen in all the right places online.

Our Digital PR Team

SARAH-JAYNE TAYLORSON

head of digital pr

SJ has over 7 years’ experience in digital marketing, most specifically across content and PR for a range of clients with a focus in ecommerce.

SJ’s expertise sits in reactive PR where she enjoys putting clients at the heart of trending news. 

In her experience she has worked across a range of sectors with expertise in regulated industries including motor insurance and compliance.

ALICE VENARD

SENIOR DIGITAL PR MANAGER

Alice is an award-winning digital PR expert with over seven years’ experience delivering creative, data-driven and hyper-relevant campaigns working across a range of clients, including leading strategy and execution for clients in the comparison and insurance sector, including Uswitch & Confused.com

Specialising in reactive PR and data-led storytelling and recognised for her innovation, Alice consistently delivers proven results, landing top-tier media coverage and boosting organic performance.

francessca reynoldson

Digital PR MANAGER

With over seven years of experience in digital marketing, Francessca is a digital PR creative, crafting innovative campaigns that grab attention and deliver real business results. Her background spans social media, business development, and agency-side digital PR, giving her a holistic view of how brands grow online. As part of this, she’s helped brands like JD Outdoors, Manchester Airport, and Compare the Market land coverage across a span of publications, from the BBC to Vogue. 

Known for combining strategic thinking with creative flair, Francessca approaches every project with curiosity, precision, and a focus on outcomes that matter. From developing standout PR campaigns and building strong media relationships to leading client strategies, she brings expertise, ambition, and a commitment to helping brands thrive online.

amber charnley

Digital PR Strategist

Amber has worked in Digital PR at Cedarwood Digital for over 4 years, where she has produced award-winning campaigns. Her experience covers a wide array of sectors, from home and garden to financial and legal services.

Amber’s expertise spans the full campaign lifecycle, from ideation and strategy, through to production and outreach. She works closely with journalists across the UK to secure coverage for our Digital PR clients, with campaigns ranging from data-led pieces, through to thought leadership, product placements, case studies, and brainteasers.

She particularly enjoys utilising FOI data to create Digital PR campaigns driven by original insights, securing hyper-relevant coverage in authoritative publications. 

 

Francesca Bjorkegren-Stopps

Senior Digital PR Executive

Francesca has been in the PR industry for six years, with her starting as an intern at a specialist food and beverage traditional PR agency. Since then, she’s worked in digital PR since 2020, and as a freelancer before joining Cedarwood in 2024. 

Francesca’s favourite part of the role is outreach, from curating tailored media lists to writing press releases, to pressing send on the launch of a brand new campaign. 

tayla reed-hunting

Senior Digital PR Executive

Tayla has over three years experience in Digital PR, bringing a strong track record of developing and executing engaging campaigns which align with business goals and deliver brilliant results. With an educational background in Economics and Finance, she combines analytical thinking with a creative flair to support strategic delivery across a range of industries.

Manchester DM

We regularly give back to the digital marketing community, including running a bi-monthly free-to-attend event for digital marketers in Manchester and the surrounding areas.

Our Next Event: January 22nd 2026 // WPP Campus, Manchester
Link To Book Tickets: Here

Want To Know More About Our Digital Marketing Services?

Get in contact below & a member of our team will get in touch to give you more information!

Our Commitment

Our commitment is not just to our clients but also to our industry and the environment.
We're working closely with Ecologi to become a carbon neutral business.

Recent Events

See what we've been up to recently!

Ruby, Ella and Catherine won the Clockwise office Bake Off sweepstake. The prize? A delicious cake for the team to enjoy!

A busy night at Manchester DM #9 as we welcomed our new venue, WPP Campus.

Getting creative off-screen. A team pottery painting social at Space in Manchester!

On stage at SEO Estonia – our Director Amanda took to the stage to discuss all things Aristotle to improve your SEO & CRO! 

Working With Market Leading Brands...

From medium-sized businesses through to large multinationals (and internationals!) we've
worked with a range of clients to deliver great results.

[home] [gousto] [client photo]
[home]_[patient claim line]_[naming convention: case study templates]
[home]_[watches 2u]_[naming convention: case study templates]
[case studies]_[little loans]_[naming convention:client logo]
[case studies]_[casino alpha]_[naming convention:case study templates]
[home] [ovo energy] [client photo]
[home] [the compensation experts] [client photo]
[case study]_[Cash Lady - Cheapest Roast Dinners]_[client logos]
[home]_[certas energy]_[naming convention: case study templates]
[case study]_[alliance online]_[naming convention: case study templates]
[case studies]_[toner giant]_ [case study templates]
[case study]_[PPCLP - Digital PR & Outreach]_[client logo]
[case studies]_[loop]_[blog picture]
[case study]_[PPCLP - Digital PR & Outreach]_[client logo]
[home] [king casino bonus] [client photo]
[home] [fletchers group] [client photo]
[home] [zendbox] [client photo]
[home] [hayes garden world] [client photo]
[home] [earthborn] [client photo]
[case study]_[Case Study: PPC - ChrisElli]_[client logos]
[case study]_[Salt of the Earth - Product Placements]_[client logos]
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Our Case Studies

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