At Cedarwood Digital, we tend to generate most leads for our clients through Google Ads and custom lead capture landing pages. However, there are many other simple ways that we have utilised to successfully generate leads: here are our top 5 recommendations.
Create engaging content
Relevant and engaging content in this digital age remains the best way to get someone’s attention and bring them to your website. What makes content engaging, you may ask? Check out tools like buzzsumo.com or ahrefs.com which show the most shared pieces of content in your field that have gone viral, and get some inspiration from there.
The golden rule for any piece of content, according to entrepreneur Gary Vaynerchuk, is to give value to the reader. Forget about trying to sell your stuff. Put out great content and expect nothing in return. By providing valuable content you establish readers trust in your expertise. This lays a foundation that can lead to a conversation about your product or services.
Don’t hesitate to give a lot of value: research shows that posts with 2,400 words get shared the most.
Create “how to” videos
Youtube is the fastest growing online platform by engagement rate, and online video viewership surpassed TV viewership in 2017. More and more people are looking for the right videos to solve their problems. Search queries containing “how to” are growing 33% annually. This creates an ample opportunity to create video content, ranging from how to create pivot tables in Excel, to how to paint your ceiling.
You should really think about what expertise you have that could solve a problem for your customers. Again, this is giving unconditional value to build your credibility. As a result of watching your video, a prospect could visit your site and get in touch with you.
Use customer reviews
If you are providing an online platform, no matter how big or small, make sure that you sign up to online review platforms like TrustRadius.com or G2Crowd.com. These reviews will massively boost the visibility and authority of your products and services. Review sites such as these usually have a high rank for many software comparison searches. Backlinks from these sites are also very valuable in terms of SEO.
References and referrals are one of the key aspects that influence buying decisions between two similar products. If you ask your happiest clients to contribute to these platforms it will go a long way in terms of building credibility, and prominence of reviews on these platforms has the potential to bring you inbound leads.
Add a quiz or estimate calculator to your website
If you get users to your website, it would then be of value to have an interactive tool available. There you could ask them a few questions and dependent on the subject area, provide them with an answer which will be of interest or value to them. This is a great way to capture prospect emails and generate engagement, literally.
Another example is the lead capture form on Airsorted, a service for Airbnb hosts. On their website, users need to enter their postcode and number of bedrooms to get an estimate of much money their property could earn on Airbnb, whilst providing useful information for the business.
Host a webinar
Finally, online webinars are a quick and easy way to communicate with prospects, customers and employees. Pick a topic that is relevant to your industry and find the best expert within your company or among your clients. Set a specific date and time, and create an event landing page with a simple lead capture form.
Promote the webinar everywhere you can – Linkedin Ads are great for this because you can place them in front of the most relevant audiences. As you get signups, remember to send reminders both before and after the event. Furthermore, it gives your sales team a reason to get in touch with those prospects and engage in conversation.
Find more lead generation advice over on our blog.