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All posts by : Anna Simpson

PPC blog images (300 × 300px) (6)

PPC Landing Page Best Practices: Tips for Better Conversion Rates

17th August 2023
by Anna Simpson Paid Search

With PPC (Pay-Per-Click) advertising, every click carries a cost. It is imperative to convert those hard-earned visitors into customers to maximise th ...

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PPC blog images (300 × 300px) (5)

Challenging Digital KPI Metrics in PPC Advertising: Moving Beyond Vanity Metrics

10th August 2023
by Anna Simpson Paid Search

In the realm of PPC (Pay-Per-Click) advertising, businesses often rely on key performance indicators (KPIs) to measure success and drive their digital ...

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PPC blog images (300 × 300px) (4)

Maximising ROI: Importing Phone Call Vetted Leads into Google Ads

3rd August 2023
by Anna Simpson Paid Search

In the digital age, businesses rely on various online marketing channels to generate leads and drive conversions. However, for certain industries, pho ...

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PPC blog images (300 × 300px) (3)

Targeting Shopping Ads Only with Performance Max Campaigns

20th July 2023
by Anna Simpson Paid Search

Targeting Shopping Ads Only with Performance Max Campaigns In the ever-evolving world of digital advertising, advertisers are often faced with the ch ...

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Leveraging Google Ads and SEO for Enhanced Online Visibility

13th July 2023
by Anna Simpson Paid SearchSEO

Leveraging Google Ads and SEO for Enhanced Online Visibility. In the ever-evolving digital landscape, gaining organic visibility for your brand can be ...

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PPC blog images (300 × 300px) (3)

GA4: Lost Cookie Consent Data

20th April 2023
by Anna Simpson Paid Search

With the implementation of cookie consent policies, many businesses have faced challenges in accurately reporting their website performance. However, ...

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PPC blog images (300 × 300px) (2)

GA4 Cross-Channel Tracking

6th April 2023
by Anna Simpson Paid Search

Google Analytics 4 Google Analytics 4 (GA4) is the latest version of Google's web analytics platform, designed to help businesses gain insights into u ...

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PPC blog images (300 × 300px)

PMax Vs. Shopping Campaigns: Which Is Right For You?

23rd March 2023
by Anna Simpson Paid Search

PMax Vs. Shopping Campaigns Performance Max has been a buzzword among digital marketers since its release. It is Google's newest advertising solution ...

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Using the Page Feed Feature with Dynamic Search Ads

29th December 2022
by Anna Simpson Paid Search

If you work for an ecommerce business that has thousands of products to advertise, you might think, "where do I even start?" Obviously, Google Sho ...

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Applying Offline Conversions to Drive Value

23rd December 2022
by Anna Simpson Paid Search

Google Ads is great for lead generation, allowing us to track certain actions that could lead to an offline sale through phone calls and form submiss ...

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What Is A CSS Provider And Do I Need One?

16th December 2022
by Anna Simpson Paid Search

Comparison Shopping Services (CSS) have been around for a while now, allowing ecommerce retailers to showcase ads on Google Shopping. This came about ...

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Combining Supplemental Feeds and Scripts for Better Performing Campaigns

9th December 2022
by Anna Simpson Paid Search

In today’s world of automation, it can be hard to know the best ways to optimise campaigns when Google gives us less and less data each day. With the ...

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