With PPC (Pay-Per-Click) advertising, every click carries a cost. It is imperative to convert those hard-earned visitors into customers to maximise th ...
Challenging Digital KPI Metrics in PPC Advertising: Moving Beyond Vanity Metrics
In the realm of PPC (Pay-Per-Click) advertising, businesses often rely on key performance indicators (KPIs) to measure success and drive their digital ...
Maximising ROI: Importing Phone Call Vetted Leads into Google Ads
In the digital age, businesses rely on various online marketing channels to generate leads and drive conversions. However, for certain industries, pho ...
Targeting Shopping Ads Only with Performance Max Campaigns
Targeting Shopping Ads Only with Performance Max Campaigns In the ever-evolving world of digital advertising, advertisers are often faced with the ch ...
Leveraging Google Ads and SEO for Enhanced Online Visibility
Leveraging Google Ads and SEO for Enhanced Online Visibility. In the ever-evolving digital landscape, gaining organic visibility for your brand can be ...
GA4: Lost Cookie Consent Data
With the implementation of cookie consent policies, many businesses have faced challenges in accurately reporting their website performance. However, ...
GA4 Cross-Channel Tracking
Google Analytics 4 Google Analytics 4 (GA4) is the latest version of Google's web analytics platform, designed to help businesses gain insights into u ...
PMax Vs. Shopping Campaigns: Which Is Right For You?
PMax Vs. Shopping Campaigns Performance Max has been a buzzword among digital marketers since its release. It is Google's newest advertising solution ...
Using the Page Feed Feature with Dynamic Search Ads
If you work for an ecommerce business that has thousands of products to advertise, you might think, "where do I even start?" Obviously, Google Sho ...
Applying Offline Conversions to Drive Value
Google Ads is great for lead generation, allowing us to track certain actions that could lead to an offline sale through phone calls and form submiss ...
What Is A CSS Provider And Do I Need One?
Comparison Shopping Services (CSS) have been around for a while now, allowing ecommerce retailers to showcase ads on Google Shopping. This came about ...
Combining Supplemental Feeds and Scripts for Better Performing Campaigns
In today’s world of automation, it can be hard to know the best ways to optimise campaigns when Google gives us less and less data each day. With the ...
