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All posts by : Anna Simpson

Performance Max

Performance Max – Everything You Need To Know

2nd May 2022
by Anna Simpson Paid Search

So by now you’ve probably heard about the introduction of Performance Max & the sunsetting on Smart Shopping. Some may be worried about what this ...

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How to use Dynamic Features in Google Ads

How to use dynamic features in Google Ads

4th August 2021
by Anna Simpson Paid Search

Are your ads lacking creativity? Then it's time to embrace dynamic features in your Google Ads campaigns. In this blog, we cover how you can implement ...

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How to spend less time optimising and more time strategising with Scripts

17th June 2021
by Anna Simpson Paid Search

Paid Media Manager, Anna Simpson, explains how Scripts gave her back precious time and helped her optimise client campaigns Why strategy is importa ...

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5 simple lead generation ideas

5 simple lead generation ideas

20th November 2020
by Anna Simpson Digital PR & Outreach tips

At Cedarwood Digital, we tend to generate most leads for our clients through Google Ads and custom lead capture landing pages. However, there are many ...

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LinkedIn Ads – Are They For You?

24th June 2020
by Anna Simpson Paid SearchPaid Social

We all know about the effectiveness of Google, Bing and Facebook Ads, but what about LinkedIn Ads? Do they provide an effective ROI? Who should use Li ...

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Voice search: the future of SERPs?

26th May 2020
by Anna Simpson SEO

If you think voice search is just a gimmick, think again. According to the Comscore, half of all online searches will be made through voice in 20 ...

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13 Tips To Optimise PPC Campaigns and Make The Most of Smaller Budgets

15th April 2020
by Anna Simpson Paid Search

When a crisis like Coronavirus hits, it can be difficult for small businesses to know where to keep your marketing budget and where to cut spending. ...

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How To Target Customers With Adwords Audience Targeting

How to target customers with Google Ads audience targeting

23rd March 2020
by Anna Simpson Paid Search

As the consumer market becomes more competitive, one of the key factors that can drive success is ensuring that your audience is being targeted in a g ...

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Featured Snippets in 2020: Everything You Need To Know

16th March 2020
by Anna Simpson SEO

The pursuit of featured snippets is well-practised across the SEO industry and has helped to shape onsite content development in recent years. This g ...

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Improve Adwords CTR

6 ways to improve your Google Ads click through rate

5th March 2020
by Anna Simpson Paid Search

Is your latest Google Ads campaign not delivering the results you were hoping for? Then it's time to increase your click-through-rate. In this blog, P ...

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Cedarwood Digital Shortlisted for UK Search Awards 2019

Cedarwood Digital shortlisted for ‘Best PPC Agency’ & ‘Best Small SEO Agency’ at the UK Search Awards 2019

4th October 2019
by Anna Simpson Cedarwood Digital News

Great news again this week - Cedarwood Digital is up for two awards at the UK Search Awards - 'Best PPC Agency of the Year' and 'Best Small SEO Agenc ...

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Cedarwood Digital shortlisted for the Northern Marketing Awards

Cedarwood Digital shortlisted for Northern Marketing Awards 2019

3rd October 2019
by Anna Simpson Cedarwood Digital News

Fantastic news - Cedarwood Digital has been shortlisted for the Northern Marketing Awards 'Best Retail Campaign'. The awards shortlist recognise ...

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