How to use dynamic features in Google Ads
Are your ads lacking creativity? Then it's time to embrace dynamic features in your Google Ads campaigns. In this blog, we cover how you can implemen ...
How to spend less time optimising and more time strategising with Scripts
Paid Media Manager, Anna Simpson, explains how Scripts gave her back precious time and helped her optimise client campaigns Why strategy i ...
5 simple lead generation ideas
At Cedarwood Digital, we tend to generate most leads for our clients through Google Ads and custom lead capture landing pages. However, there are many ...
LinkedIn Ads – Are They For You?
We all know about the effectiveness of Google, Bing and Facebook Ads, but what about LinkedIn Ads? Do they provide an effective ROI? Who should use ...
Voice search: the future of SERPs?
If you think voice search is just a gimmick, think again. According to the Comscore, half of all online searches will be made through voice in 20 ...
13 Tips To Optimise PPC Campaigns and Make The Most of Smaller Budgets
When a crisis like Coronavirus hits, it can be difficult for small businesses to know where to keep your marketing budget and where to cut spending. ...
How to target customers with Google Ads audience targeting
As the consumer market becomes more competitive, one of the key factors that can drive success is ensuring that your audience is being targeted in a g ...
Featured Snippets in 2020: Everything You Need To Know
The pursuit of featured snippets is well-practised across the SEO industry and has helped to shape onsite content development in recent years. This g ...
6 ways to improve your Google Ads click through rate
Is your latest Google Ads campaign not delivering the results you were hoping for? Then it's time to increase your click-through-rate. In this blog, P ...
Google birthday update: has your site been affected?
Google has confirmed that a small algorithm update occurred on the 27th September to coincide with Google’s birthday. It has been described as being s ...
