SEO Executive Ella has a strong research-based background in Linguistics and English Language which has equipped her with a strong foundation in communication, semantic analysis and analytical thinking, enabling her to excel in keyword research, user intent analysis and content creation whilst also understanding technical pillars of SEO.
Skilled in orchestrating high-impact organic strategies across diverse sectors such as ecommerce, B2B and lead generation, Ella takes a multifaceted approach to crafting SEO strategies, from content mapping to technical audits, as well as monitoring organic performance metrics and pivoting strategies when necessary to maximise return for clients.
With proficiency in tools like Google Analytics, Screaming Frog and Ahrefs she is a versatile SEO who can drive results while adapting to a dynamic digital landscape.
She also regularly attends leading industry conferences such as BrightonSEO and SMX Advanced to stay up-to-date with the latest learnings and continuing to expand her skill-set to get the best results for clients.
GA4 Training Course (Emarketeers) 2023
Google Universal Analytics Qualified (Analytics for Beginners, Advanced, Power Users)
Fundamentals of Digital Marketing (Google)
BA Linguistics and English Language – Lancaster University (Upper-Second Class Honours)