[blog]_[Director Amanda On The Main Stage @ Brighton SEO]_[Blog Picture]

Director Amanda On The Main Stage @ Brighton SEO

by Cedarwood Digital NewsDigital PR & Outreach tipsGeneral Marketinghome pageLink BuildingPaid SearchPaid SocialSEO

For her fourth time speaking at Brighton SEO, Director Amanda took to the main stage at Brighton SEO to deliver a talk on “Reimagining E-E-A-T: Using Ethos, Pathos And Logos To Boost SEO Campaigns” drawing on skills that she learnt when studying philosophy at school, Amanda discussed how the valuable rhetoric of Ethos, Pathos and Logos can be applied to SEO campaigns to not just improve performance, but most importantly to improve conversion rate and drive sales and leads – which at the end of the day is why everyone does it!

At the event which had over 2,000 attendees, Amanda went into detail about how to apply these principles to your SEO campaigns and why doing so plays such an important role in ensuring your maximising your return on investment. Key focus areas included:

  • Understanding that 87% of people will leave the conversion funnel if they read a negative review or mention of your website – brand perception and awareness is key and building/protecting your reputation plays a key role in this

  • Showcasing “benefits” not “features” – why should I use your product/service, what benefit does it have to me? Rather than just listing a specific feature it has, appeal to the user’s emotional side by helping them to understand how it could help them

  • Matching user intent plays an important role in keeping users in the funnel – understanding what type of content best resonates with them is important here, do they want content that showcases experience or expertise? Or sometimes do they want a mixture of both?

  • Utilising Digital PR effectively to build reputation – how to best use your thought leadership and data-led campaigns to make people find your brand online and ensuring that when people are researching they’re finding what they need to to better understand your brand.

Overall, the outline of the talk focused on how Aristotle utilised “rhetoric” to help persuade an audience to do something – not too different from what we try to do in modern day SEO and provided relatable takeaways that not only help to align E-E-A-T (specifically in YMYL industries) but also help to boost those all important conversion rates.

A big thankyou to everyone who attended the talk – please reach out if you’d like a copy of the deck!

[blog]_[Director Amanda Walls Speaks At The SEO Mastery Summit, Saigon (Vietnam)]_[Blog Picture]

Director Amanda Walls Speaks At The SEO Mastery Summit, Saigon (Vietnam)

by Cedarwood Digital NewsDigital PR & Outreach tipsGeneral Marketinghome pageLead GenerationLink BuildingPaid SearchPaid SocialSEO

Our Director Amanda Walls was on stage at the SEO Mastery Summit, Saigon last week discussing “Using Digital PR To Simultaneously Boost SEO And CRO”

The SEO Mastery Summit is one of the most highly regarded SEO conferences in the world with nearly 500 delegates from around the world attending the week-long conference each year & Amanda was delighted to have been invited to speak at the event. The conference is held each year in Ho Chi Minh City and attracts a huge international audience.

“The SEO Mastery Summit is one of the leading SEO events in the world so it’s great to be able to get on stage and share knowledge with as well as learn from some of the world’s best SEO’s,” she said.

Also on stage, were leading SEO speakers including Craig Campbell, Kavi Kardos, SEO Jesus, Christopher Hofman and many more…

Key themes of the conference focused around the rise of AI and how we can adapt it into strategy to help improve efficiencies, as well as looking at personal branding and the rise of this within SEO. There were many cutting-edge talks discussing recent Google algorithm updates and how to stay ahead of the evolving landscape, as well as some great social networking events and a chance to meet SEOs from all over the world.

Overall, the conference had some great actionable takeaways to bring home for clients, in addition to being a great way to learn from and speak in front of some of the world’s leading SEOs.

[blog]_[ PPC talks ]_[Blog Pictures]

PPC Talks – Head Of Paid Social Anna’s Talk With Digital Superchats

by Cedarwood Digital News

On the 14th of January, our Head of Paid Media & Operations, Anna Simpson, spoke at Digital Superchats #15 – Paid Media Strategy & Performance Edition. 

Her talk was titled “Making Performance Max Work For Your Business Goals” and broke down the complexities of Performance Max, offering an actionable framework to help in-house marketers and paid media professionals align these campaigns with clear business objectives. The focus was on practical strategies that empower teams to guide PMax’s automated learning to outcomes that matter. Also covered was how to structure campaigns, optimise assets, and set metrics that map directly to business priorities, thereby giving you the tools to make PMax work for your brand’s specific path. Lastly, Anna covered how to align PMax with today’s goals, exploring what is next for automation in paid media and how to prepare for Google’s evolving ecosystem, setting the stage for a more strategic and impactful use of PMax. 

Key takeaways include: 

  • How to gain a straightforward, no-nonsense understanding of Performance Max and how it operates across Google’s ecosystem.
  • Understanding how to set up Performance Max campaigns that align closely with specific business objectives, ensuring automation supports your unique goals. 
  • Learning actionable techniques for optimising campaign structure, assets, and targeting to guide Performance Max’s automation towards meaningful results, from driving revenue to increasing brand visibility. 

Want to attend future Digital Superchats? Check out their On Demand Events here.

If you are interested in any other Cedarwood news or marketing tips, check out our blog page here and have a read!

[blog]_[digital marketing careers]_[Blog Pictures]

Digital Marketing Careers – Director Amanda’s Talk With Loreto College

by Cedarwood Digital News

This past Thursday our director, Amanda Walls, did a talk at Loreto College to share her expertise on how students can kick-start their careers in digital marketing! 

From emerging industry trends to the in-demand skills employers are looking for, she provided insights to help students navigate the opportunities available as well as increase their awareness of career areas that require growth. 

Specific topics covered include:

  • Building your foundation – exploring areas like SEO, social media marketing, content marketing, and PPC, and starting with free resources like Google Skillshop and HubSpot Academy. 
  • Gaining practical experience – considering a side project to test-launch a blog or social media page to experiment with strategies in a low-risk setting.
  • Getting certified – boosting your resume with free certifications in Google Ads, Meta Ads Manager, and Hubspot Content Marketing.
  • Networking & learning from others – connecting with industry professionals, joining groups, and sharing insights to grow your visibility, as well as attending events to learn from industry experts.
  • Staying curious & updated – considering that learning does not end when you leave education and keeping up with experts for tips and trends, as well as skimming marketing newsletters and websites for up-to-date information.
  • Understanding transferable skills – you will have a skill set that you’ve developed for digital marketing without even realising it. Think about your emotional intelligence, interactions with peers, and the way that you complete work. All of this is transferable into a new role and it’s about identifying how to transfer it!  

“These talks are so rewarding to be able to give back to the community and as a business who hires a lot of graduates and helps them get their foot in the door of the industry, we are well-placed to be able to give them the information that they need!” – Amanda. 

If you would like us to come and deliver a talk like this at a school or college near you then please get in touch! 

Also, check out our Manchester DM events for upcoming, free industry learning opportunities! 

If you are interested in any other Cedarwood news or marketing tips, check out our blog page here and have a read!

[blog]_[ ppc talks]_[Blog Pictures]

PPC Talks – Head Of Paid Social Anna’s Talk With The Go! Network

by Cedarwood Digital News

On the 30th of January, our Head of Paid Media & Operations, Anna Simpson, spoke at a virtual workshop about challenging the biggest PPC myths and unlocking smarter strategies for PPC success, courtesy of The Go! Network. 

Anna’s talking points included: 

  • Why do some brands believe they can manage PPC without external expertise, and what’s the reality? 
  • What’s the best approach to aligning PPC efforts with overall business goals?
  • How do you determine the right budget for PPC campaigns, especially for smaller businesses?
  •  

  •  

If you fancy a listen to these expert insights, practical takeaways, and real-world case studies, check out the workshop here. 

Also, if you are interested in any other Cedarwood news or marketing tips, check out our blog page here and have a read!

[blog] [northern digital awards] [blog picture]

Cedarwood Take Home 4 Northern Digital Awards!

by Cedarwood Digital NewsDigital PR & Outreach tipsSEO

We’re delighted to share our success at the Northern Digital Awards last week! 

We attended the awards ceremony here in Manchester on Thursday and were awarded: 

🏅Search Agency Of The Year

🏅Best SEO Campaign (Patient Claim Line)

🏅Best Digital Marketing Campaign – B2C (Little Loans)

🏅Best Digital Marketing Campaign – Finance (Cash Lady)

We are so pleased with this outcome, especially given the tough competition from a host of esteemed agencies. It’s really exciting to see our hard work this year recognised through such respected awards.

Here’s what the judges had to say:

Thank you to our clients for another successful year, and a huge well done to the team for their efforts! 

[case studies[ [northern digital awards 2024] [case study templates]

Cedarwood Digital Nominated For 6 Northern Digital Awards

by Cedarwood Digital NewsDigital PR & Outreach tipsPaid SearchSEO

We are so happy to share that we have been nominated for six Northern Digital Awards 2024 nominations. As we approach the end of our best year yet at Cedarwood, it is so great to see our hard work recognised.

We have been nominated for:


⭐ Best Digital Marketing Campaign – Finance
⭐ Best Digital Marketing Campaign – B2C
⭐ Best SEO Campaign
⭐ Search Agency Of The Year
⭐ Integrated Search Agency Of The Year
⭐ Best Small Digital Agency Of The Year

In 2022 we were awarded Silver for Best Small Digital Agency Of The Year and look forward to hopefully taking home another award in 2024! 🏆

Congratulations to the other nominees and a huge well done to our team at Cedarwood Digital. 👏

We look forward to seeing everyone at the ceremony on the 25th of January. You can see the full shortlist here: https://northerndigitalawards.com/2024-shortlist/