Father-and-son

How to Balance Business with Fatherhood

To mark Father’s Day, our Digital PR Executive Alex recently worked with our clients and selection of small business to shed light on how entrepreneurs balance their careers and family life. Six leading businessmen from across the UK shared their advice with us on maintaining a healthy work-life balance, as well as the things they wished they’d known when they launched their careers.

The interview was featured on Fleximize’s small business blog – you can read the original here.

From making more family time in lockdown to switching off and separating business life from home life, the six businessmen shed light on the best ways to balance home and work life.

Maintaining a pressurized job whilst spending enough time with the kids can be difficult at the best of times – and it’s something that dads simply don’t get enough credit for. With Father’s Day on the horizon and many working dads juggling their career and kids in lockdown, five British entrepreneurial fathers have shared their experiences of trying to find the perfect work-life balance.  

The working fathers have shared their triumphs and mistakes, along with advice they’d tell their younger selves. The relatable pearls of wisdom are a must-read for working parents or first-time dads. 

Danny Toffel

Founder & CEO of Watches2U International | Father to two daughters (14 & 16) | Surrey-based

What’s the biggest challenge of juggling your job with fatherhood? 

I’ve always struggled to switch off from work. At my worst, I didn’t take a day off for seven years straight, including Christmas Day, meaning that my relationship with my kids suffered. Even when I’m out of the office, it’s all too easy to log on and do a little extra work at home or quickly check emails during family time.

How did you handle or overcome this? 

Once I realized how much I’d missed of my kids growing up, I actively invested in improving my work/life balance. I’ve found that it’s crucial to mentally clock out of work where possible so that I can be fully present with my family. I try to leave my job at the office. 

What advice would you give to someone who has recently become a father and also has a high profile job to maintain? 

Start as you mean to go on in terms of the time you spend with your family versus work. It’s easy to slip into bad habits but extremely difficult to get out of them. As cliche as it sounds, you will never get the children’s younger years back. 

Christian Beadell

Head of Medical Negligence at Patient Claim Line | Father to four sons (11, 13, 15, 18) & one daughter (7) | Manchester-based 

What’s the biggest challenge of juggling your job with fatherhood? 

After our second child was born, we took the decision to minimize the amount of time they would spend with childminders or in afterschool clubs – despite the fact that my wife also has a busy, pressured job which involves a long commute. For me, it was really important to be there for them at the school gate or sports field and not for them to miss out in any way.

How did you handle or overcome this?

I have made some calculated career decisions to work flexible hours where needed or pursue roles that restrict the demands on my time. I have worked at smaller law firms with a family feel and this has stood me in good stead, enabling me to have a challenging and rewarding career but also to be there for my children.

What advice would you give to someone who has recently become a father and also has a high profile job to maintain?

Decide what is important to you. You will not get the time back with your children and whilst some employers may say they are family friendly, not all are. When you have a partner that works also, get used to compromising early on! 

Frederic de Ryckman de Betz

CEO of Attic Self Storage Company | Father to two sons (8) | London-based 

What’s the biggest challenge of juggling your job with fatherhood? 

At first, it was a constant sense of guilt. When I was at home, I felt guilty for not being at work. When I was at work, I felt guilty for not being at home. More recently, it’s trying to find time for myself in and amongst all the madness.

How did you handle or overcome this? 

I sacrificed my own time, and learned to live with the guilt. Over time, I realized that many in my team faced similar challenges, and that by sharing our experiences and encouraging each other to make time for our families, it got easier. 

What advice would you give to someone who has recently become a father and also has a high profile job to maintain? 

Be open about your challenges, and ask your team for their help, support and advice. You’re not alone, and being a father is something to be proud of. You can’t wind the clock back so ask yourself: how do you want to be remembered as a father? 

Lee Simpson

PR Consultant at Fourth Day | Father to one daughter (2) & one son (5) | Manchester-based 

What’s the biggest challenge of juggling your job with fatherhood? 

Trying to do everything to the best of your ability is constantly challenging. As any parent will tell you, often you have to accept that you just can’t. 

What advice would you give to someone who has recently become a father and also has a high profile job to maintain? 

During lockdown when we, as families, are all spending so much time together, try to remember to dedicate some time every day to your kids away from homeschool. It could be doing a jigsaw together, fighting with lightsabers or building a den in the woods.

Whatever it is, I think it’s important children know you have time for them no matter what, and not time spent telling them to get on with work or screaming at them to eat vegetables. It sounds so simple but I hope I will remember this after the lockdown and always make sure I make time for them. 

What do you think has been the best part of working from home during lockdown?

Despite all its hardships and the obvious nightmares relating to Covid-19, I hope we will look back on this period fondly and remember trying to laugh our way through it. I complain relentlessly about it but I’m sure part of me will miss having children jumping on the bed next to where I’m working every day. 

Peter Rigby

Legal Department Head at Fletchers Serious Injury | Father of two daughters (2, 12) & three sons (5, 8, 9) | Southport-based 

What are some challenges you have faced whilst working from home around the family?

One challenge has been finding a way to change my mindset from work to home as there is no natural break at the end of each day. That is why it has become so important to put technology to one side for family time.

What do you think has been the best part of working from home during lockdown?

It has given me more time with the children and I feel I have gotten to know their personalities and needs better. I certainly feel closer to them as a parent.

Have you learnt anything from self-isolation/working from home in the past few months?

I have learned how important it is to have time away from screens. My children would comfortably sit in front of a screen for hours on end. Some screen time is ok, but they also need to use their imagination and make their own fun in the garden, with toys or with arts and crafts.

Manav Thapar

Managing Director at Loveraw | Father to one daughter (4) & one son (1) | Altrincham-based 

What have you found to be the biggest challenge about juggling your job with fatherhood?

Feeling guilty when I’m working instead of spending time with the kids. Owning a business is like having another child that needs just as much attention and care, and no matter which one you spend time with, you feel like you’re neglecting the others. Managing that balance is something I’ve always tried to work on.

How did you handle or overcome this obstacle?

We try to involve the kids as much as possible by bringing them to the office and making sure they know how the business affects them and us as a family. When I plan my week, I start with family time and schedule around that. If you focus on what’s most important to you first, you can always build around it.

What advice would you give to someone who has recently become a father and also has a high-profile job to maintain?

Take advantage of every second your baby sleeps by trying to get as much work done as possible. If you’re lucky enough to have a team, aim to delegate as much as you can, and plan your days well. I know exactly where all my time is being spent – right down to the minute.

Cedarwood Digital Shortlisted for UK Search Awards 2019

Cedarwood Digital shortlisted for ‘Best PPC Agency’ & ‘Best Small SEO Agency’ at the UK Search Awards 2019

Great news again this week – Cedarwood Digital is up for two awards at the UK Search Awards – ‘Best PPC Agency of the Year’ and ‘Best Small SEO Agency’.

The awards shortlist recognises our teams’ hard work across our PPC management and SEO campaigns that have achieved fantastic results for our clients. We may be a small team of five, but the results really speak for themselves.

Don’t just take our word for it – check out our case studies to find out more:

Hayes Garden World digital marketing case study
– 110% revenue growth, 20,000 traffic referring keywords

PCS digital marketing case study
– 80% YOY increase in paid traffic

We look forward to hearing the winner’s announcement next month.

Cedarwood Digital shortlisted for the Northern Marketing Awards

Cedarwood Digital shortlisted for Northern Marketing Awards 2019

Fantastic news – Cedarwood Digital has been shortlisted for the Northern Marketing Awards ‘Best Retail Campaign’.

The awards shortlist recognises the impresses results the team has achieved for eCommerce client Watches2U, driving online growth through innovative PPC strategy.

We look forward to hearing the winner’s announcement next month.

Cedarwood Digital shortlisted for the Digital Entrepreneur Awards 2019

Cedarwood Digital shortlisted for ‘Digital Team of the Year’ – DEAs 2019

What’s better than one awards shortlist in a week? Two! Cedarwood Digital is excited to announce that we’ve been shortlisted for the Digital Entrepreneur Awards ‘Digital Team of the Year 2019’.

The awards shortlist recognises our teams’ hard work across our PPC management, SEO services and online PR campaigns that have achieved fantastic results for our clients. We may be a small team of five, but the results really speak for themselves.

Don’t just take our word for it – check out our case studies to find out more:

Hayes Garden World digital marketing case study
– 110% revenue growth, 20,000 traffic referring keywords

PCS digital marketing case study
– 80% YOY increase in paid traffic

We look forward to hearing the winner’s announcement next month.

NECA 2019 Shortlist Twitter Card 1

Cedarwood Digital shortlisted for Northern Ecommerce Awards 2019

Great news – Cedarwood Digital has been shortlisted for The Northern E-commerce Awards – Small Agency of The Year 2019. The winner will be announced at an award ceremony at the Hilton hotel on the 23rd October.

You can view the full shortlist here.

We have been recognised for our work with our biggest eCommerce clients including Hayes Garden World, a leading UK luxury garden retailer, Watches2U, the UK’s largest independent watch retailer and Casa Bella Furniture, the UK experts in handmade Indian wood furniture.

Our digital marketing ecommerce strategies have involved a careful blend of targeted PPC and SEO campaigns.

To see some examples of our work, check out our case study on Hayes Garden World.

We look forward to hearing the winners announcement.

Cedarwood Digital: a year in review

Cedarwood Digital: a year in review

As 2018 draws to a close, we at Cedarwood are reflecting on what has been our most successful year to date. For both ourselves as a company, and for our clients, we have achieved exceptional business growth and development, and generally have a lot to shout about!

New client wins & successes

This year we have taken on a range of new and exciting clients, including the international brand design consultancy Elmwood and Ovo, the UK’s leading positive energy supplier. Our PPC campaigns have seen great success, increasing transactions for Casa Bella Furniture by 51.66% and revenue by 41.41% in the year period. Aided by the introduction of the new display campaign, we also accomplished increasing paid traffic for Patient Claim Line by 465.89%.

Always striving to stay current with marketing techniques, we were quick to utilize Google’s new creation of “Smart Shopping” which was introduced in the second half of the year. This has already seen great success, bringing in impressive revenue at 800% Return On Ad Spend for Hayes since its introduction in July. Our Smart Shopping campaign for Casa Bella also brought a fruitful 900% ROAS.

This year Cedarwood have continued to build strong media relationships, which we hope to maintain and evolve further in 2019. Through tactical content and outreach techniques we have secured numerous features for Hayes Garden World in high profile publications, including The Telegraph, The Independent, and The Daily Mail. Our link strategy has proven effective, and we have secured prime time TV coverage for key products, increasing brand visibility and relevance.

       

The Cedarwood team

In November, we were delighted to attend the Northern Ecommerce Awards. It was an honour to be involved and to have our progress recognised, as we were shortlisted for the Small Agency of The Year award for 2018. We were also thrilled to expand the Cedarwood family, and welcome three new members of the team – Anna, Ed and Alex. Each of them have brought their own unique skills and expertise, making our marketing abilities even stronger and more diverse. A bigger and better team calls for a bigger and better office space, so 2018 also involved upgrading the Cedarwood HQ and relocating to a shiny new office space.

The Cedarwood Digital team has continued to grow this year

The Cedarwood Digital team has continued to grow this year

 

Finally, our managing director Amanda has done some impressive work with Google Digital Garage this year. Providing training courses to marketers across the North West, she is sharing her invaluable expertise across the region, and doing Cedarwood Digital proud.

We would like to say a huge thank you to the whole team and to our wonderful clients who have made 2018 a sparkling and successful year for Cedarwood. Here’s to an even brighter 2019!

Cedarwood Digital staff photo

Cedarwood Digital shortlisted for the Northern Ecommerce Awards

We are excited to announce that Cedarwood Digital has been shortlisted for The Northern E-commerce Awards – Small Agency of The Year 2018. The winner will be announced at an award ceremony at the Hilton hotel on the 6th November.

Speaking about the awards, Director Amanda Walls said:

“We are delighted to have been shortlisted in such a strong group of agencies for the Northern E-commerce Awards. The team has been working incredibly hard on our e-commerce campaigns and it is great to see their work gain the recognition it deserves.”

We have been recognised for our work with Hayes Garden World which is one of the UK’s leading independent garden retailers. The team have worked hard to grow Hayes’ online presence through SEO optimisation, paid search and online media. And we’ve secured incredible results; Hayes has seen 200,000 additional organic visitors and a revenue growth of 110%. Check out our full Hayes Garden World case study for more details.

We look forward to hearing the winners announcement.