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Director Amanda On The Main Stage At Brighton SEO

Having attended Brighton SEO for over a decade now, I can safely say that it’s one of the best, if not the best SEO conference in the world, so I was absolutely delighted when asked to speak on the main stage this year covering the topic “SEO For YMYL Websites”

For those of you that don’t know what YMYL is, it stands for “Your Money Your Life” and it’s a term that was coined by Google to cover websites that can have an impact on someone’s money or life. At Cedarwood, we specialise in working with companies like this and with years of experience building links in particularly tricky industries i.e. gaming, vaping, medical, legal so it was great to be able to share some knowledge about this with the community.

So what were some of the key takeaways from the talk?

  • User intent is key – matching user intent plays a huge role in the YMYL space and it’s really important that we are keeping this in mind. This ties in really well with the idea of creating a “satisfying amount of content” – that is the right amount of content for a user, not a certain number of words, to answer the questions/queries they might have and allow them to make an informed decision
  • Reputation is important –  in particular your external reputation. Google yourself – see what people are saying about you and make sure that you work to build your reputation with effective Digital PR – this will go a long way to helping what people have to say about you and also what Google are seeing being said about you
  • Showcase your trust signals – whether it’s through industry accreditations or simply by telling people why they should trust you, showcasing this on your website and on external websites plays an important role on building those all important E-E-A-T signals
  • And on the topic of E-E-A-T, making sure that it shines through in everything that you do. Google have openly stated that for YMYL websites they place a heavier weight on E-E-A-T signals so it’s important that those are showcased at every opportunity
  • Finally, making sure that the look and feel of your content matches the expertise of it – there’s no point having great content only for it to look “amateurish” – take time to consider the way content is displayed and that it matches the expertise you are showcasing.

I had a great time in Brighton, got to meet some fantastic people and hear from some thought leaders across the industry.

You can find a link to my full slide deck here: https://www.slideshare.net/slideshow/amanda-walls-brighton-seo-seo-for-ymyl-websites-9pptx/267570020

Until October!

How we delivered 100+ top tier links by jumping on a trending topic.

Cedarwood Take Home 4 Northern Digital Awards!

We’re delighted to share our success at the Northern Digital Awards last week! 

We attended the awards ceremony here in Manchester on Thursday and were awarded: 

🏅Search Agency Of The Year

🏅Best SEO Campaign (Patient Claim Line)

🏅Best Digital Marketing Campaign – B2C (Little Loans)

🏅Best Digital Marketing Campaign – Finance (Cash Lady)

We are so pleased with this outcome, especially given the tough competition from a host of esteemed agencies. It’s really exciting to see our hard work this year recognised through such respected awards.

Here’s what the judges had to say:

Thank you to our clients for another successful year, and a huge well done to the team for their efforts! 

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Cedarwood Digital Nominated For 6 Northern Digital Awards

We are so happy to share that we have been nominated for six Northern Digital Awards 2024 nominations. As we approach the end of our best year yet at Cedarwood, it is so great to see our hard work recognised.

We have been nominated for:

⭐ Best Digital Marketing Campaign – Finance
⭐ Best Digital Marketing Campaign – B2C
⭐ Best SEO Campaign
⭐ Search Agency Of The Year
⭐ Integrated Search Agency Of The Year
⭐ Best Small Digital Agency Of The Year

In 2022 we were awarded Silver for Best Small Digital Agency Of The Year and look forward to hopefully taking home another award in 2024! 🏆

Congratulations to the other nominees and a huge well done to our team at Cedarwood Digital. 👏

We look forward to seeing everyone at the ceremony on the 25th of January. You can see the full shortlist here: https://northerndigitalawards.com/2024-shortlist/

How we delivered 100+ top tier links by jumping on a trending topic. (1)

Cedarwood Win UK Ecommerce Agency Of The Year!

We’re delighted to announce that we took home the UK Ecommerce Agency Of The Year award at last night’s UK Ecommerce Awards, to add to the awards that we have won at this event over the last two years!

We also had some great feedback from the judges on our entry:

Congratulations to all of the staff & our clients on a successful year in 2023!

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Cedarwood Nominated For 12 UK Search Awards!

What a great way to end the week! ⚡️ – We’re delighted to announce that Cedarwood has been nominated for 12 UK Search Awards after our best year ever for digital marketing performance.

The nominations follow on from our success last year where we won:

🎊 Best Use Of Search (Finance)

🎊 Best Use Of PR In Search (Silver)

🎊 Best SEO Agency (Silver)

We have been nominated for:

💥 Best Use Of Search (Finance) x2

💥 Best Use Of Search (Retail PPC)

💥 Best Use Of Search (B2C)

💥 Best Use Of Search (Health)

💥 Best Use Of Content Marketing

💥 Best Use Of PR In Search x2

💥 Best Use Of Data (PPC)

💥 Best PPC Agency

💥 Best SEO Agency

💥 Best Integrated Agency

The event will be held at Bloomsbury Big Top on November 30th and we are looking forwards to seeing everyone on the night! You can find a full list of all nominees here: https://searchawards.co.uk/2023-shortlist/

Awards Assets - UK Ecom Small Agency Of The Year 2023 - Finalist

Cedarwood Nominated For 2x UK Ecommerce Awards

We’re delighted to announce that we have been nominated for 2x awards at the UK Ecommerce Awards. Having taken home the award for Best Small Ecommerce Agency for the last 2 years we will be hoping to emulate our success in this year’s categories!

We’re nominated for:

🎊 Ecommerce Search Campaign Of The Year (Hayes Garden World)

🎊 Small Ecommerce Agency Of The Year

2023 has been our strongest year to date and despite challenging economic conditions, our ecommerce offering continues to grow and thrive. We look forward to seeing everyone at the awards down in London in November!


Cedarwood Appoints New Head Of Digital PR

Manchester’s Cedarwood Digital has appointed Matt Thompson as its Head of Digital PR.

Matt brings over a decade of experience to the role, having previously worked at iProspect, Open Partners and THG.

“It’s an exciting time to be joining Cedarwood,” Thompson said. “The team are already producing some fantastic work, with a whole host of recent award wins under their belt. I’m looking forward to driving things forward, helping grow the team as well as our clients’ businesses.”

Amanda Walls, director of Cedarwood Digital, added: “The past 12 months have seen our digital PR team go from strength to strength, and we’ve got big plans for the future. Matt’s experience in launching new products, as well as growing existing channels, will play a key role as we look to further expand our offering to be truly market leading.”

Founded in 2016, Cedarwood Digital works with a diverse array of national clients to enhance their business’ visibility online through organic, earned and paid channels.


Cedarwood Win Two UK Digital PR Awards!

We’re delighted to win not one, but two awards at the UK Digital PR Awards yesterday!

We took home:

🏆Digital PR Agency Of The Year

🏆Digital PR Campaign Of The Year – E-commerce


Here’s what the judges had to say:

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Digital PR has been a huge area of success for Cedarwood over the last 12 months, so we’re over the moon that this is now being recognised in such a competitive space🎉.

A big congrats to the team, for all their hard work! 👏


Cedarwood Wins Two European Search Awards!

We were absolutely delighted to take home TWO awards at the European Search Awards in Lisbon last night! Hosted at the beautiful Patio De Gale it was great to see everyone come together in a celebration of search across Europe!

On the night we took home:

📣 Best Small Integrated Agency
📣 Best Use Of PR In Search

Absolutely delighted to take home two awards to showcase the great year that Cedarwood has had and was lovely to catch up with other agencies & brands during the night! 


Cedarwood Wins Digital PR Campaign Of The Year 2023!

💥We’re Winners!💥

We are thrilled to announce that Cedarwood has won the Digital PR Campaign of the Year award at the PR Moment Awards 2023 for our outstanding work with Little Loans. Our team of digital PR experts, including Alex, Amber, Beth & Elle, put in tremendous effort to bring this campaign to life and we are proud to see their hard work being recognised.

PR moments - winner 2023

Digital PR has been a significant area of success for us at Cedarwood in the past 12 months. This award, in addition to our recognition at the UK Search Awards, we are delighted that we have also been recognised for this directly within the PR space.

The judges were impressed by our well-researched and well-thought-out campaign, which produced excellent results. Our team worked closely with Little Loans to create a unique campaign that not only raised their brand awareness but also increased their online visibility. 

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Brighton SEO Deck: Using Digital PR To Enhance Your E-E-A-T Signals

On Wednesday I had the pleasure of speaking at Brighton SEO’s Online PR Show, along with a great line up of speakers, talking about all things Online PR and beyond!

My deck, entitled “Using Digital PR To Enhance Your E-E-A-T Signals” was designed to explore how Digital PR can and should be utilised to enhance those all important E-E-A-T signals that Google is looking for on a website, in addition to looking through some case studies of where we had used it effectively, with great impact.

This deck is particularly useful for clients who sit within the YMYL industry (of which we have quite a few!) where the importance of key trust and expertise signals become even more important due to Google holding the website to a much higher quality standard.

Some key takeaways from the talk include:

👻 Use your client’s expertise to generate great outreach ideas – focus on the key strengths of your spokespeople to understand the types of publications and areas you might want to cover & what they might be best suited to (and also most likely to be seen as an expert for!)

👻 Use Reverse Digital PR as a way of getting clients to come to you, rather than having to go to them, this is also a great way to establish yourself as a credible resource and it’s the gift that keeps on giving as journalists will continue to find and use this source over time.

👻 Think outside the box, if you can’t get any real life ways to showcase your expertise then innovate – look at soaps or fictional situations where you can demonstrate your expertise and still build those key signals

👻 Get your news listening right – digest news, as much as you can and get your news listening set up so that you are ready to jump on topical trends – this will help you to be first to the conversation when you need to be.

It was a great day with a range of great speakers & for anyone who missed the event you can catch it online again in the next couple of weeks or in the Brighton SEO vault! You can also view my slide deck here


Cedarwood Nominated For 12 European Search Awards

Delighted to kick off the week by announcing that we have been nominated for 12 European Search Awards, it’s great to see everyone’s hard work rewarded over the last 12 months & to be recognised for some of the great client achievements we’ve had in this time!

Some of our nominations include:

🍉 Best SEO Agency
🍉 Best Use Of PR In Search
🍉 Best Use Of Search (Finance)
🍉 Best SEO Campaign
🍉 Best PPC Campaign

Looking forward to seeing everyone at the event in Lisbon in May! ☀️ 🍷🍹 You can find a full list of nominations here