Case Study:

Data-Led Campaigns

Using Data & Odds To Drive Digital PR Links Through To The Website.

The Project

KingCasinoBonus approached us as they were looking to drive high quality Digital PR links and coverage for their brand across the UK. The Digital PR approach was particularly focused on driving links from high quality top tier publications within the UK to help strengthen the website’s overall link profile and also gain some great coverage for the brand.

As a result, our approach focused on generating interesting, high quality data-driven content which would appeal to journalists at our targeted publications, in addition the general public to help ensure that we gained some great coverage for the brand both into the main domain and also key pages across the website.

Our Approach

Our approach for this project involved looking at the “odds” of certain things occurring – keeping it closely tied to the key themes of our clients but also utilising a broader pop culture and sports aspect to help drive in a wider range of interest to the article & data.

We researched topical/trending issues and then created and analysed data pieces around these to provide great hooks around popular TV shows, concerts and even the odds for passing at your local driving test centre. Each of these angles was relatable, but also linked back closely to our client.

As a result, we were able to gain some great coverage for our client across key dailies and publications. 

Our Coverage

Links Achieved
0 +
Average Domain Rank

EastEnders' Mick death 'sealed' as Christmas trailer reveals Danny Dyer's final scenes

Danny Dyer announced he was leaving EastEnders earlier this year and his final scenes as Mick Carter will play out over the Christmas period as he leaves Walford for good

The Scottish driving centres with 'worst and best odds' for a pass revealed

A Scottish test centre has been named among the ten deemed to have the worst odds for passing a driving test in the UK.

Expert shares top tips for scoring S Club 7 tickets with Manchester's AO Arena having one of 'best odds'

Tickets for the band's 25 year anniversary tour go on general sale tomorrow at 10am.

BBC The Apprentice’s Megan Hornby named ‘most likely to win' 2023 series’

BBC The Apprentice’s Megan Hornby named ‘most likely to win' 2023 series

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