Case Study:
The Electronic Cigarette Company
Digital PR / Data / TV Show Complaints
Evaluating Data To Look At The 10 Most Complained About Shows Of 2022.
The Project
As part of a broader SEO strategy, our focus with the Digital PR project on TECC was to drive high quality, relevant links into the website in a niche which is traditionally trickier to gain coverage for (vaping).
Our work with TECC aimed at driving high quality links which are particularly valuable within the YMYL sector as they drive across the key concepts of E-E-A-T which plays a valuable role in Google’s Quality Rater Guidelines. Enhancing these signals off-site is key to ensuring a strong SEO performance.
Our Approach
Our approach involved thoroughly researching widely published data to evaluate Ofcom complaints across a range of different daytime television shows, we then compiled this data into an easily digestible press release format.
We created a targeted list of journalists to whom we were looking to send the content who had either previously covered or were likely to cover this type of content along with a great hook and angle.
The campaign was a huge a success landing 52 links across most national publications with an average DR of 70.
Our Coverage
Britain's Most Complained About TV Programme Is Revealed As Viewers Log Over 75,000 Complaints - But It's Not Love Island
Britain's most complained about TV programme has been revealed after viewers logged over 75,000 complaints.
Good Morning Britain Is The UK’s Most Complained About TV Programme
Britain's most complained about TV shows have been revealed, and the top spot might surprise you. Good Morning Britain is officially the most complained about show, raking in 75,623 complaints to British TV and radio regulator Ofcom between 2020 and 2022.
TV’s most complained about programme is likely to surprise you
Good Morning Britain has been revealed as the TV show that sparked the most complaints to Ofcom over a two-year period.
10 most complained about TV moments revealed: Harry and Meghan’s Oprah interview, Lorraine and more
Ofcom has revealed the top ten shows that received the most complaints between 2020 to 2022 - and it includes plenty of breakfast shows, as well as Prince Harry and Meghan Markle’s interview with Oprah. Find out more…
More Digital PR Case Studies
Hayes Garden World
Ecommerce
Product Placements: Garden Furniture
⚡️ Links: 65
⚡️ Average Domain Rank: 73
Working with our industry & media contacts to get great coverage for our garden furniture range – including numerous IndyBest buys!
Zendbox
B2B
Campaign: Instagram Shopping Centres
⚡️ Links: 8
⚡️ Average Domain Rank: 52
Using hashtag data to find which are the UK's most Instagrammable shopping centres.
Patient Claim Line
Lead Generation
Newsjacking Popular Culture
⚡️ Links: 65+
⚡️ Average Domain Rank: 76
Newsjacking medical mistakes in popular culture to add in our own expertise & guidance for what their rights might be.
Salt Of The Earth
D2C Ecommerce
Product Placements: Natural Deodorant
⚡️ Links: 12
⚡️ Average Domain Rank: 57
Gaining valuable coverage for one of the UK's most popular natural deodorant brands.
