Case Study:
The Electronic Cigarette Company
Digital PR / Data / TV Show Complaints
Evaluating Data To Look At The 10 Most Complained About Shows Of 2022.
The Project
As part of a broader SEO strategy, our focus with the Digital PR project on TECC was to drive high quality, relevant links into the website in a niche which is traditionally trickier to gain coverage for (vaping).
Our work with TECC aimed at driving high quality links which are particularly valuable within the YMYL sector as they drive across the key concepts of E-E-A-T which plays a valuable role in Google’s Quality Rater Guidelines. Enhancing these signals off-site is key to ensuring a strong SEO performance.
Our Approach
Our approach involved thoroughly researching widely published data to evaluate Ofcom complaints across a range of different daytime television shows, we then compiled this data into an easily digestible press release format.
We created a targeted list of journalists to whom we were looking to send the content who had either previously covered or were likely to cover this type of content along with a great hook and angle.
The campaign was a huge a success landing 52 links across most national publications with an average DR of 70.
Our Coverage
Britain's Most Complained About TV Programme Is Revealed As Viewers Log Over 75,000 Complaints - But It's Not Love Island
Britain's most complained about TV programme has been revealed after viewers logged over 75,000 complaints.
Good Morning Britain Is The UK’s Most Complained About TV Programme
Britain's most complained about TV shows have been revealed, and the top spot might surprise you. Good Morning Britain is officially the most complained about show, raking in 75,623 complaints to British TV and radio regulator Ofcom between 2020 and 2022.
TV’s most complained about programme is likely to surprise you
Good Morning Britain has been revealed as the TV show that sparked the most complaints to Ofcom over a two-year period.
10 most complained about TV moments revealed: Harry and Meghan’s Oprah interview, Lorraine and more
Ofcom has revealed the top ten shows that received the most complaints between 2020 to 2022 - and it includes plenty of breakfast shows, as well as Prince Harry and Meghan Markle’s interview with Oprah. Find out more…
More Digital PR Case Studies
Hayes Garden World
Ecommerce
Newsjacking: Lonely Plants Club
⚡️ Links: 23
⚡️ Average Domain Rank: 78
Newsjacking the end of lockdown to help provide insight into how lonely plants can get when their owners leave home.
Patient Claim Line
Lead Generation
Survey: COVID19 & Medical Treatment
⚡️ Links: 130+
⚡️ Average Domain Rank: 54
Working with our client’s in-house expertise to discuss medical treatment delays due to COVID-19 & the rights around this.
Little Loans
Lead Generation
Campaign: Thought Leadership
⚡️ Links: 40+
⚡️ Average Domain Rank: 68
Helping to drive links to the Little Loans website through Thought Leadership initiatives & expertise.
Mist E Liquid
Ecommerce
Survey: Pet Smoking Survey
⚡️ Links: 39
⚡️ Average Domain Rank: 70
Launching a survey to find out how much the average Brit knows about how smoking can affect their pet.
