Case Study:
The Electronic Cigarette Company

Digital PR / Data / TV Show Complaints

Evaluating Data To Look At The 10 Most Complained About Shows Of 2022.

The Project

As part of a broader SEO strategy, our focus with the Digital PR project on TECC was to drive high quality, relevant links into the website in a niche which is traditionally trickier to gain coverage for (vaping).

Our work with TECC aimed at driving high quality links which are particularly valuable within the YMYL sector as they drive across the key concepts of E-E-A-T which plays a valuable role in Google’s Quality Rater Guidelines. Enhancing these signals off-site is key to ensuring a strong SEO performance.


Our Approach

Our approach involved thoroughly researching widely published data to evaluate Ofcom complaints across a range of different daytime television shows, we then compiled this data into an easily digestible press release format.

We created a targeted list of journalists to whom we were looking to send the content who had either previously covered or were likely to cover this type of content along with a great hook and angle.

The campaign was a huge a success landing 52 links across most national publications with an average DR of 70. 


Our Coverage

Links Achieved
National Publications
Average Domain Rank

Britain's Most Complained About TV Programme Is Revealed As Viewers Log Over 75,000 Complaints - But It's Not Love Island

Britain's most complained about TV programme has been revealed after viewers logged over 75,000 complaints.

Good Morning Britain Is The UK’s Most Complained About TV Programme

Britain's most complained about TV shows have been revealed, and the top spot might surprise you. Good Morning Britain is officially the most complained about show, raking in 75,623 complaints to British TV and radio regulator Ofcom between 2020 and 2022.

TV’s most complained about programme is likely to surprise you

Good Morning Britain has been revealed as the TV show that sparked the most complaints to Ofcom over a two-year period.

10 most complained about TV moments revealed: Harry and Meghan’s Oprah interview, Lorraine and more

Ofcom has revealed the top ten shows that received the most complaints between 2020 to 2022 - and it includes plenty of breakfast shows, as well as Prince Harry and Meghan Markle’s interview with Oprah. Find out more…

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