Case Study:
Cycle SOS
Newsjacking
Jumping On Trending News Topics To Drive High Quality Relevant Links.
The Project
Cycle SOS are one of the UK’s leading providers of cycling compensation claims. Founded in 2005, the business was created to provide a support line for cyclists who had been the victim of negligence and help them get back on track with the compensation that they deserve.
The Digital PR project for Cycle SOS was designed to improve overall online visibility for the brand in addition to driving some valuable SEO links into the website. Aligning closely to the tone of voice, our campaigns were designed to be in the interest of cyclists everywhere, showcasing the expertise, authority and trust of the brand to closely align with the off-site SEO goals within the YMYL sector.
Our Approach
Our approach to this project was very much about targeting the right audience to increase awareness and overall visibility for the brand. This meant taking time to really understand the target audience and where we could find them, in addition to the types of content they were likely to engage with.
We brought together a range of different Digital PR approaches throughout the campaign. However, in this piece we focused on targeting broader publications to raise overall awareness of the brand. We did this by newsjacking “little known fines” in line with the upcoming summer period for cyclists who were looking to cycle abroad.
As a result, we gained some great coverage across a range of high quality publications, in addition to some great overall brand exposure.
Our Coverage
PAIN IN SPAIN The simple Spain mistake that could see you fined £174 while on holidays
BRITS on holiday in Spain face huge fines up to €200 (£174) for making a very simple mistake.
Warning to holidaymakers in Spain risking 200 euro fines
There's a specific rule Brits need to be aware of while on holiday.
Spain travel warning as tourists risk 200 euro fines'
Tickets for the band's 25 year anniversary tour go on general sale tomorrow at 10am.
Spain travel warning as tourists could be fined hundreds for making transport mistake
Breaking a specific rule could leave holidaymakers massively out of pocket this summer.
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