Case Study:
Vape Superstore
Thought Leadership
Using Thought Leadership To Share Value Expertise In A Competitive Niche
The Project
This project focused on driving thought leadership for our vaping client Vape Superstore, aiming to build up key E-E-A-T signals and showcase expertise that is closely linked and relevant to our client’s website.
In this project, we tackled the discussion around vaping abroad and what is and isn’t allowed – we were able to tie this in nicely with the holiday season, which made it very timely for journalists, and also answered a lot of questions that people may have before they go abroad with their vapes.
Our Approach
For this project we worked closely with experts in the vaping space to outline specific vaping rules across some of the top holiday destinations. We took a number of different angles across our thought leadership including looking at locations where vaping was banned, discussing what needs to be done with vapes on the plane and also any country-specific regulations.
We then did a deep-dive into a number of popular tourist destinations including Turkey, Australia, Hungary, Spain and Greece to identify individual rules which would apply directly to users who were travelling to these destinations – creating an even better appeal to users while also keeping the content super relevant to the brand.
Our Coverage
Seven places where vaping banned with new rules in France and Spain
While the UK has been tightening its restrictions on smoking and vaping, we aren’t the only country to do so in recent years. Holidaymakers jetsetting abroad this summer might find themselves faced with a hefty fine if they aren’t clued up on the latest laws and regulations in place.
British tourists warned over smoking or vaping fines including in Spain and Greece
Experts have warned there are some popular British holiday hotspots where you can be hit in the pocket for smoking or vaping. People are planning their summer getaways but if you like a smoke, you might need to reconsider.
Seven places where vaping banned with new rules in France and Spain
While the UK has been tightening its restrictions on smoking and vaping, we aren’t the only country to do so in recent years. Holidaymakers jetsetting abroad this summer might find themselves faced with a hefty fine if they aren’t clued up on the latest laws and regulations in place.
Brits face fines for smoking or vaping in these 7 countries
The UK has tightened up restrictions on smoking and vaping in recent years - and others have done the same. Holidaymakers could be hit with a hefty fine if they unwittingly break the rules.
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