Case Study:
Hayes Garden World
Digital PR / Newsjacking / Gardening Fines
Using data around trending topics to highlight information that is in the user interest to land links.
The Project
Hayes Garden World are a long term client of Cedarwood (for over six years) & as we headed into 2023 we really wanted to ramp up the relevancy of our Digital PR campaigns to hone in on trending gardening topics which were in the user interest.
As a result, this project allowed our team to research trending topics to evaluate what people were talking about in the “gardening world” & understand how we could newsjack timely & relevant information which would provide a great angle for journalists & land those all important valuable links back into the website.
By looking at “gardening fines” we were able to alert the general public to little known fines & information that they might not be otherwise aware of – ensuring that the journalists had a great angle & also that we had a strong level of engagement from the audience.
Our Approach
For this project we undertook research which allowed us to identify a number of little known fines that people could have in & around their garden – a mixture of those that were quite common & also a couple of more unusual fines thrown in there!
We researched ideas including:
- Rules around anything that has a height of over 2m
- Whether you can bury a pet in your garden
- Using hosepipes
- Taking action against invasive plants such as giant hogweed.
By combining this research together we were able to deliver an article which provided helpful information to consumers & also generated over 100 links on high quality publications including The Sun, The Huffington Post & The Mirror.
Our Coverage
UK Gardeners Warned Over Mistakes That Can Cost £12k In Fines
Summer is in full swing in the UK (although someone might want to remind the weather that...) and many of us are heading out into our gardens to exercise our green thumbs.
Gardening expert warns 'you need to take action' as toxic plant could lead to £5,000 fine
An expert has issued a warning to gardeners as a toxic plant could be in your garden. Summer has arrived and people will be looking at ways to tend their garden when the weather finally clears. However, Angela Slater has alerted budding gardeners to certain things they must be aware of.
Expert warns gardeners they could be landed with a £12,000 fine - if they ignore these five little-known rules
Gardeners are being warned to watch out for the rules that could land them with a £12,000 fine.
LEAF IT OUT Urgent warning for gardeners as 5 little-known rules could land you with £12k fine
AN EXPERT has issued an urgent warning for gardeners - as five little-known rules could land you with a £12,000 fine.
Testimonial
Hayes have worked with Cedarwood for almost 5 years & have seen our business go from strength to strength with their advice & under their guidance. We partner with them for our PPC, SEO & large elements of our digital marketing & outreach. They are very proactive, forward thinking & always up to date with the latest marketing do’s & don’ts & best practices. As a company we find them professional, friendly & extremely efficient.
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