What is Display Advertising?
Content Reviewed By Amanda Walls, Director
Display Advertising is a marketing product which allows you to show images, text, video and interactive adverts to an audience on the internet. The audience that these adverts are shown to generally belong to a range of websites which sit within a network and you will usually pay display network operator to show your adverts to an audience across websites that they either own or have the ability to show advertisements on.
The Google Display Network is one of the biggest Display Networks in operation and currently covers around 90% of the internet, this means that if you are looking to get your brand or product in front of someone, then Display Advertising can be a great place to start as it can give you a lot of coverage and really get your product/service out there, to an audience who may never have heard of it, growing brand awareness.
Display Advertising can come in a number of different formats and it doesn’t have to be just the traditional text ads. Display Advertising done well is incredibly creative and stands out – making the viewer stand up and take note. Display Ads can come in a whole host of different formats including video, interactive and image/text – a mixture of these at a mixture of touchpoints can make for a really effective brand awareness campaign, but when done well they can also help to drive effective leads through to your website.