What is Google Shopping?
Content Reviewed By Anna Simpson, Paid Media Manager
Google Shopping or Product Listing Ads as they can also be known refers to the advertising option within the Google Ads platform to list products for sale within the Google Shopping tab & at the top of the search results on the Google search platform. Google Shopping is a popular advertising tool for ecommerce stores as it allows users to list their products along with a photo, price & brief description to users who can view this information prior to clicking, this often leads to a much higher level of engaged user & overall better conversion rate.
Google Shopping is displayed in two formats; for search results where Google believes there is active purchase intent you can view the results at the top of the traditional search results screen, whereas for search results with lower search intent or volume there is a separate “Google Shopping” tab where users can view products & also compare & contrast prices & reviews to find the right seller for them.
Google Shopping also allows you to user Seller Ratings or user reviews which can be displayed in the search results – this makes it hugely popular as it allows you to demonstrate how strong your customer service is thus adding in additional trust signals to your standard user journey.