Case Study:
Trade Fix Direct
Niche B2B Link Building
Creating Niche, Relevant Links For A B2B Trade Client
The Project
Trade Fix Direct are one of the UK’s leading B2B suppliers of trade supplies – as part of our work with this client one of our main Digital PR projects was to generate relevant, high quality links from niche trade publications that were hyper-relevant to the target market of the client’s website.
As a result, we undertook a range of thought leadership, reactive and data-led campaigns designed to attract coverage from these niche, targeted publications and help to build the client’s link profile in the B2B space, both growing brand awareness and driving valuable, high quality links back into the website.
Our Approach
In order to target these key publications we came up with a range of ideas which would have a relevant appeal to the audience this included:
- UK’s most in demand apprenticeships
- Most lucrative trade professions
- Van Theft hotspots
- Best and worst places for getting planning permission
- Japanese knotweed
We created a range of thought leadership pieces and small data-led campaigns to cover these relevant, topical issues and then created an outreach strategy to target specific B2B publications – this included small but hyper-relevant outreach lists focusing around specific trade groups that were featured within the data.
As a result, we were able to garner a good level of trade publication links, getting our brand in front of a super relevant audience while also building relevant links back to the website.
Our Coverage
The UK's Most Googled DIY Questions Revealed
New data has shown that Brits looking to carry out DIY need the most support when it comes to bleeding a radiator.
Where are the van theft and break-in hotspots of the UK?
Vans can be targeted by opportunistic thieves due to the valuables they may contain, such as tools and building supplies. It’s therefore crucial to take steps to reduce your risk of being a victim to van theft or a break-in.
Electrician apprenticeships more popular than any other trade
New data has revealed that electrician apprenticeships are the UK's most popular trade and construction apprenticeships, ECN reported.
Scaffolders Ranked in UK’s Top 3 Highest Earners
Scaffolders have been named the third highest-paid trade in the UK, according to new data from Tradefix Direct.
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