Case Study:
Patient Claim Line

Digital PR / Survey / COVID19 & Medical Treatment

Evaluating Survey Results To Understand How COVID19 Impacted Medical Treatments In The UK.

The Project

At the start of 2021 we commissioned a survey to review how the COVID-19 crisis had impacted medical treatments in the UK. This was not only super relevant & newsworthy at the time, but it was closely linked & highly relevant to our key focus area: medical negligence.

We knew that a lot of journalists were covering articles related to COVID-19 but approaching it from the angle of medical negligence had been difficult, mainly due to pro-NHS sentiment & journalists not looking to cover the topic at this time. By sourcing information that was expertise-driven, relevant & helpful to the user we were able to push a human interest angle as well as promoting our client’s expertise in an industry where Google values this highly.



Our Approach

The survey was conducted by OnePoll with 2,000 participants. The information was broken down into various categories to outreach to journalists:

  • Local Angle: Broken down into local areas to appeal to regional titles with statistics specific to each region or area
  • Key stats around NHS treatment delays – attention grabbing information backed up by survey statistics
  • Key stats from the new survey data supported by expert comments from the legal team particularly around the dangers of delayed treatment & what to do if treatment was delayed.

It was then presented as a linkable resource on the website & outreached to journalists across a range of media lists. 

Our Coverage

Links Achieved
Average Domain Rank

Life On The NHS Frontline: "It's harder to watch patients die when they can't see their family"

It's been a year since "Clap For Carers" saw the nation stand outside their front doors & applaud healthcare workers battling to control the spread of COVID.

New survey data reveals that 50% of Brits have had medical treatment delayed due to COVID - resulting in 45% seeing their condition worsen "

Almost half of the population in the UK have had their medical treatment delayed by the NHS since the pandemic started - and 45% have seen their condition get worse as a result.

Covid crisis leads to record high NHS waiting lists - your rights explained.

Almost half of the population in the UK have had their medical treatment delayed by the NHS since the pandemic started - and 45% have seen their condition get worse as a result.


The Digital PR team at Cedarwood are second-to-none. I have worked with numerous agencies in the past who have offered a service such as this, but never received such excellent results.

The team have a very sophisticated approach, working closely with the internal SEO experts to ensure that all links generated are of a high quality and pass value onto our domain.

The Digital PR team have an excellent understanding of our (numerous) brands, and are capable of taking sometimes quite a dry subject matter and turning this into compelling campaigns that are popular with mainstream press. We regularly feature in publications such as The Daily Mail, The Express, The Sun and Manchester Evening News – all with links back to our website, which is a challenge many other agencies are nervous to tackle.

Charlotte Rennox

Head Of Organic Search

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