Case Study:
Open Study College

Our approach for Open Study College started initially with providing SEO support for a website migration – as the brand was looking to move to a new platform and already had several strong ranking positions, it was key that SEO performance was maintained. In the initial stages we undertook a full review of the website and guided the brand through the migration to ensure that rankings remained strong and that minimal traffic was lost throughout the process.

Once the migration had settled we worked on a combined approach of improving and optimising on-site content mixed with creating relevant, high quality Digital PR links to boost the overall authority of the website while also ensuring that the course content remained an intent match for users. In particular, within the sector we identified that the intent match had shifted over time away from users looking for “online” courses specifically to a broader range of course options so it was key that we updated the on-site content accordingly. We rolled this strategy out by undertaking an “Opportunity Analysis” to identify where the biggest gains could be made based on cross-referencing search volumes with keyword difficulty.