Case Study:
WDW Bingo
Celebrity Interviews
Driving PR Through Celebrity Interviews
The Project
WDW Bingo were looking to improve their online performance through digital PR and one of the options available to us was to leverage celebrity interviews on behalf of our client to jump on topical trending content and information, helping to improve visibility and relevance for the brand in what is a very competitive marketplace.
Our Approach
In order to approach this campaign we identified celebrities that we would like to interview as part of our Reactive Newsroom – this could be celebrities who had stories about topical and trending topics, who had taken part in reality tv shows where there was an upcoming season or just those who in general had a good hook/trend where we felt it would generate solid content for readers.
We conducted and transcribed interviews and worked with key publications to create some great content with a strong human interest angle while was well-covered in the press landing top tier publications for our client.
Our Coverage
Chantelle Houghton 'hurt' by relationship breakdown and issues heartbreaking update
OG reality star Chantelle Houghton who shot to fame on Celebrity Big Brother opens up about her lovelife - and why she'd rather be alone than coupled up and feeling 'lonely'
Love Island couple announce major life update as star talks 'wedding bells and babies'0
EXCLUSIVE: Love Island stars Will Young and Jessie Wynter have got some big plans this year as the pair plan to buy their own farm and hint at some huge relationship milestones.
sowing the seeds Love Island’s Farmer Will reveals talks about new project with Clarkson’s Farm star Kaleb Cooper
LOVE Island star Farmer Will has revealed he is open to working with Kaleb Cooper. Will - who appeared on the dating show in 2023 - sung the praises of fellow farmer Kaleb, who rose to fame on Clarkson’s Farm.
Chantelle Houghton reveals sad reason she's been single for years after split from fiancé
EXCLUSIVE Chantelle Houghton has opened up about why she's been single for many years following her high-profile romances with Preston and Alex Reid, and her whirlwind marriage
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