Father-and-son

How to Balance Business with Fatherhood

To mark Father’s Day, our Digital PR Executive Alex recently worked with our clients and selection of small business to shed light on how entrepreneurs balance their careers and family life. Six leading businessmen from across the UK shared their advice with us on maintaining a healthy work-life balance, as well as the things they wished they’d known when they launched their careers.

The interview was featured on Fleximize’s small business blog – you can read the original here.

From making more family time in lockdown to switching off and separating business life from home life, the six businessmen shed light on the best ways to balance home and work life.

Maintaining a pressurized job whilst spending enough time with the kids can be difficult at the best of times – and it’s something that dads simply don’t get enough credit for. With Father’s Day on the horizon and many working dads juggling their career and kids in lockdown, five British entrepreneurial fathers have shared their experiences of trying to find the perfect work-life balance.  

The working fathers have shared their triumphs and mistakes, along with advice they’d tell their younger selves. The relatable pearls of wisdom are a must-read for working parents or first-time dads. 


Danny Toffel

Founder & CEO of Watches2U International | Father to two daughters (14 & 16) | Surrey-based

What’s the biggest challenge of juggling your job with fatherhood? 

I’ve always struggled to switch off from work. At my worst, I didn’t take a day off for seven years straight, including Christmas Day, meaning that my relationship with my kids suffered. Even when I’m out of the office, it’s all too easy to log on and do a little extra work at home or quickly check emails during family time.

How did you handle or overcome this? 

Once I realized how much I’d missed of my kids growing up, I actively invested in improving my work/life balance. I’ve found that it’s crucial to mentally clock out of work where possible so that I can be fully present with my family. I try to leave my job at the office. 

What advice would you give to someone who has recently become a father and also has a high profile job to maintain? 

Start as you mean to go on in terms of the time you spend with your family versus work. It’s easy to slip into bad habits but extremely difficult to get out of them. As cliche as it sounds, you will never get the children’s younger years back. 


Christian Beadell

Head of Medical Negligence at Patient Claim Line | Father to four sons (11, 13, 15, 18) & one daughter (7) | Manchester-based 

What’s the biggest challenge of juggling your job with fatherhood? 

After our second child was born, we took the decision to minimize the amount of time they would spend with childminders or in afterschool clubs – despite the fact that my wife also has a busy, pressured job which involves a long commute. For me, it was really important to be there for them at the school gate or sports field and not for them to miss out in any way.

How did you handle or overcome this?

I have made some calculated career decisions to work flexible hours where needed or pursue roles that restrict the demands on my time. I have worked at smaller law firms with a family feel and this has stood me in good stead, enabling me to have a challenging and rewarding career but also to be there for my children.

What advice would you give to someone who has recently become a father and also has a high profile job to maintain?

Decide what is important to you. You will not get the time back with your children and whilst some employers may say they are family friendly, not all are. When you have a partner that works also, get used to compromising early on! 


Frederic de Ryckman de Betz

CEO of Attic Self Storage Company | Father to two sons (8) | London-based 

What’s the biggest challenge of juggling your job with fatherhood? 

At first, it was a constant sense of guilt. When I was at home, I felt guilty for not being at work. When I was at work, I felt guilty for not being at home. More recently, it’s trying to find time for myself in and amongst all the madness.

How did you handle or overcome this? 

I sacrificed my own time, and learned to live with the guilt. Over time, I realized that many in my team faced similar challenges, and that by sharing our experiences and encouraging each other to make time for our families, it got easier. 

What advice would you give to someone who has recently become a father and also has a high profile job to maintain? 

Be open about your challenges, and ask your team for their help, support and advice. You’re not alone, and being a father is something to be proud of. You can’t wind the clock back so ask yourself: how do you want to be remembered as a father? 


Lee Simpson

PR Consultant at Fourth Day | Father to one daughter (2) & one son (5) | Manchester-based 

What’s the biggest challenge of juggling your job with fatherhood? 

Trying to do everything to the best of your ability is constantly challenging. As any parent will tell you, often you have to accept that you just can’t. 

What advice would you give to someone who has recently become a father and also has a high profile job to maintain? 

During lockdown when we, as families, are all spending so much time together, try to remember to dedicate some time every day to your kids away from homeschool. It could be doing a jigsaw together, fighting with lightsabers or building a den in the woods.

Whatever it is, I think it’s important children know you have time for them no matter what, and not time spent telling them to get on with work or screaming at them to eat vegetables. It sounds so simple but I hope I will remember this after the lockdown and always make sure I make time for them. 

What do you think has been the best part of working from home during lockdown?

Despite all its hardships and the obvious nightmares relating to Covid-19, I hope we will look back on this period fondly and remember trying to laugh our way through it. I complain relentlessly about it but I’m sure part of me will miss having children jumping on the bed next to where I’m working every day. 


Peter Rigby

Legal Department Head at Fletchers Serious Injury | Father of two daughters (2, 12) & three sons (5, 8, 9) | Southport-based 

What are some challenges you have faced whilst working from home around the family?

One challenge has been finding a way to change my mindset from work to home as there is no natural break at the end of each day. That is why it has become so important to put technology to one side for family time.

What do you think has been the best part of working from home during lockdown?

It has given me more time with the children and I feel I have gotten to know their personalities and needs better. I certainly feel closer to them as a parent.

Have you learnt anything from self-isolation/working from home in the past few months?

I have learned how important it is to have time away from screens. My children would comfortably sit in front of a screen for hours on end. Some screen time is ok, but they also need to use their imagination and make their own fun in the garden, with toys or with arts and crafts.


Manav Thapar

Managing Director at Loveraw | Father to one daughter (4) & one son (1) | Altrincham-based 

What have you found to be the biggest challenge about juggling your job with fatherhood?

Feeling guilty when I’m working instead of spending time with the kids. Owning a business is like having another child that needs just as much attention and care, and no matter which one you spend time with, you feel like you’re neglecting the others. Managing that balance is something I’ve always tried to work on.

How did you handle or overcome this obstacle?

We try to involve the kids as much as possible by bringing them to the office and making sure they know how the business affects them and us as a family. When I plan my week, I start with family time and schedule around that. If you focus on what’s most important to you first, you can always build around it.

What advice would you give to someone who has recently become a father and also has a high-profile job to maintain?

Take advantage of every second your baby sleeps by trying to get as much work done as possible. If you’re lucky enough to have a team, aim to delegate as much as you can, and plan your days well. I know exactly where all my time is being spent – right down to the minute.

Digital-PR-Vector

Is Digital PR Valuable? And How Is It Measured?

When it comes to planning and budgeting for a new campaign, analysing the success of previous campaigns is paramount. Therefore, knowing the monetary value of coverage is hugely beneficial, providing teams with the ability to make informed decisions and allocate spend accordingly.

We have put together a small guide featuring one simple tool that can be utilised to extract the monetary value of your PR.

Is-Digital-PR-Valuable_-1

Why Are Links Important For SEO

Why are links important for SEO, and how can I get them?

If you’re in the digital marketing world, you’ve undoubtedly heard that getting backlinks from other websites is crucial for SEO. It’s important to utilise anything that can help to boost your website’s search ranking, so we’ll shed some light on why links are so important and teach you how to build them yourself.

Why are links important for SEO?

Building backlinks to your website (getting other websites to link back to yours) sends out a trust signal to Google that your website has good authority, and therefore should be ranked higher. However, this depends on the type and quality of the website that posts the link. Essentially, if a quality website which Google trusts links back to your site, Google determines that you too are a quality website, so should be ranked higher. You can work out the quality of a website by checking its domain rating on websites such as Ahrefs or Moz: the higher score the better.

However, Google can also penalise for backlinks which it sees as unnatural. For example, spamming forums, creating tonnes of directory listings, paying bloggers on fiver to link to your website are unnatural ways to build links, which in turn will lower your position on Google. It is far better for SEO to secure a few strong links a month than to build hundreds of low-quality backlinks in a short space of time.

Hence, you should always ensure that links have a natural connection to your business, which you can achieve with the following techniques.

Brand reclamation

 

It’s always great exposure when a publisher features your brand in their article, though sometimes they will mention a brand without linking back to the brand’s website. Whilst this can be frustrating, it’s easy to maximise this opportunity and secure a link from a high-quality website. Most of the hard work has already been done because a journalist has already noticed and written about your brand. Simply drop them an email thanking them for featuring your business and request a link to your website be added to the page in case their readers want to find out more.

Tracking brand mentions online is very easy to set up so that you don’t miss these opportunities. There are several web-monitoring tools that help you do this, such as Google Alerts (free), Ahrefs alerts and Gorkana. Some publications may have editorial policies not to include external links, but it’s always best to email and check.

Media tools

 

Now that GDPR is in place, media databases with opted-in contact details of journalists are more important than ever for sourcing good quality PR opportunities and contacts. There are a variety of tools you can pay for, as well as free databases that scrape public email addresses from across the web.

One relatively cost-effective way to find feature opportunities is through journalist alerts. These are email alerts that journalists send out to source contacts or information for the features that they are writing. You can then respond to queries that are relevant to your brand, offering information, images, product reviews or quotes. Not only do these tools allow you to effectively build links in a natural way, but they also allow you to develop relationships with key journalists in your market without the need of a pricey media database. Building your own database of journalists that you have successfully worked with makes it easier to work with them again in the future, as you can either contact them with valuable content or they may contact you with relevant upcoming features to you.

Local links

 

Big-budget content campaigns can bring in a lot of high quality links, but exploring your local link opportunities can also be a good cost-effective way to build links on a smaller scale. Investigate whether you have any current connections that you could source a link from. Is your Managing Director an alumni of a prestigious university? If so, perhaps they could make a donation or share their business expertise on their website. Is there a local charity you could work with? Or a local group linked to your industry? Explore current connections that your staff and management have to see if there are any natural links that could be secured by sending an email.

Competitor analysis

 

If a key competitor outranks you for several of your keywords, performing an analysis of where their links are coming from is a great way to see what kind of outreach work they are undertaking. Tools such as Ahrefs enable you to identify which publications your competitors are receiving links from, as well as spark ideas for potential outreach content.

Are there any high quality review websites that your competitor has a link on? If they do and your brand doesn’t, then this can be an area to explore. Do they have any links from high quality bloggers? Again, if they do then you can contact the blogger who wrote the article to introduce your brand and highlight what you can offer them, should they be planning any articles which you could contribute to.