Digital-PR-Vector

Is Digital PR Valuable? And How Is It Measured?

When it comes to planning and budgeting for a new campaign, analysing the success of previous campaigns is paramount. Therefore, knowing the monetary value of coverage is hugely beneficial, providing teams with the ability to make informed decisions and allocate spend accordingly.

We have put together a small guide featuring one simple tool that can be utilised to extract the monetary value of your PR.

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