Last night we won EIGHT UK Search Awards, including two agency awards ✨
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SEO Content Writing – Stripped Back to the Basics
The point of writing SEO optimised content is to write content that is genuinely useful to the user. Google ranks content that it deems the most useful and relevant to users’ search queries.
![[blog]_[lessons weve learnt in 2025]_[Blog Picture]](https://cedarwood.digital/wp-content/uploads/2025/10/things-weve-learnt--900x506.png)
Lessons we’ve learnt in 2025.
We learnt that staying ahead in digital isn’t just about following trends.
What SEO’s should keep in mind moving into 2026
Insights on how to keep SEO performing while search is constantly changing.
Save this for your next DPR campaign inspiration
In Digital PR, the best campaigns don’t just happen; they’re carefully engineered to capture attention, spark conversation, and secure high-quality media coverage that resonates.
Why ranking for the wrong keywords can hurt your SEO
Often it can feel like SEO is ‘working’ but somehow not delivering real, commercial value (which defeats the point of investing in SEO at all).
How to track the long-term SEO impact of PR mention
Backlinks remain one of the clearest SEO signals from Digital PR, but volume alone doesn’t tell the full story.
Back to basics: what is SEO?
Search Engine Optimisation (SEO) is often talked about as a technical, complex discipline, but at its core, SEO is about two simple things: helping search engines understand your content, and helping users find your website.
Content for beginners
Search engines prioritise content that is relevant, valuable, and authoritative. Well-structured blog posts, landing pages, and on-site content help search engines understand what your business offers and who it serves.
Why more content won’t fix your SEO problem
Search has evolved. Algorithms are better at evaluating quality, intent alignment, and authority than sheer output. Publishing more content without addressing underlying structural weaknesses doesn’t accelerate growth, it often magnifies inefficiencies.
Google I/O 2026: What The Latest Search & Shopping Updates Mean For SEO
This year’s Google I/O 2026 made one thing very clear: Google Search is continuing its shift away from a traditional “10 blue links” experience and towards a far more AI-led, conversational and predictive ecosystem.
Technical Training @ Hive SEO Manchester
Hive SEO Manchester 2026 was split into two parts: a hands-on training day, followed by a full day of talks, panels, networking and plenty of SEO discussion.