[blog]_[Cedarwood Digital Wins Big at the European Search Awards 2025! 🏆]_[Blog Picture]

Cedarwood Digital Wins Big at the European Search Awards 2025! 🏆

by Cedarwood Digital NewsDigital PR & Outreach tipsPaid SearchPaid SocialSEO

We’re absolutely thrilled to share that Cedarwood Digital has taken home five trophies from this year’s European Search Awards – including all three Agency of the Year categories!

🥇 Best Small SEO Agency

🥇 Best Small PPC Agency

🥇 Best Small Integrated Agency

Winning these three awards is a huge honour – not only do they recognise our team’s dedication across SEO, PPC and integrated campaigns, but they also position Cedarwood as one of the top-performing agencies in Europe. That’s a huge milestone for us, and one we’re incredibly proud to achieve.

Award-Winning Campaign Work

In addition to agency accolades, we were also recognised for the outstanding results of our client campaigns, winning:

  • Best Use of Search (FMCG)
  • Best Use of Search (iGaming)

These awards celebrate the strategic, creative and data-led work we deliver for our clients day in, day out. It’s amazing to see that effort recognised on a European stage.

A Standout Year For Growth & Community

2024/2025 has been a standout year for Cedarwood Digital. Not only have we seen incredible growth as an agency, but we’ve also focused on giving back to the community and helping shape the future of digital marketing talent.

This year alone, we:

  • Launched Manchester DM, a brand-new digital marketing meetup focused on sharing knowledge and growing the northern digital community.
  • Partnered with colleges to help students upskill and explore careers in SEO, PPC and beyond.
  • Delivered talks, training and insights at a range of conferences and events across the UK.

It’s been a year of ambition, collaboration and meaningful impact – and we couldn’t be prouder.

Thank You

A massive thank you to Don’t Panic Events for organising such a brilliant event and to the judges who dedicated so much time reviewing entries – your hard work doesn’t go unnoticed.

And of course, to our team, clients and community – thank you for being part of the journey. Here’s to continuing to push boundaries, drive performance and make 2025 our best year yet.

Cheers to what’s next! 🥂

[blog]_[Director Amanda On The Main Stage @ Brighton SEO]_[Blog Picture]

Director Amanda On The Main Stage @ Brighton SEO

by Cedarwood Digital NewsDigital PR & Outreach tipsGeneral Marketinghome pageLink BuildingPaid SearchPaid SocialSEO

For her fourth time speaking at Brighton SEO, Director Amanda took to the main stage at Brighton SEO to deliver a talk on “Reimagining E-E-A-T: Using Ethos, Pathos And Logos To Boost SEO Campaigns” drawing on skills that she learnt when studying philosophy at school, Amanda discussed how the valuable rhetoric of Ethos, Pathos and Logos can be applied to SEO campaigns to not just improve performance, but most importantly to improve conversion rate and drive sales and leads – which at the end of the day is why everyone does it!

At the event which had over 2,000 attendees, Amanda went into detail about how to apply these principles to your SEO campaigns and why doing so plays such an important role in ensuring your maximising your return on investment. Key focus areas included:

  • Understanding that 87% of people will leave the conversion funnel if they read a negative review or mention of your website – brand perception and awareness is key and building/protecting your reputation plays a key role in this

  • Showcasing “benefits” not “features” – why should I use your product/service, what benefit does it have to me? Rather than just listing a specific feature it has, appeal to the user’s emotional side by helping them to understand how it could help them

  • Matching user intent plays an important role in keeping users in the funnel – understanding what type of content best resonates with them is important here, do they want content that showcases experience or expertise? Or sometimes do they want a mixture of both?

  • Utilising Digital PR effectively to build reputation – how to best use your thought leadership and data-led campaigns to make people find your brand online and ensuring that when people are researching they’re finding what they need to to better understand your brand.

Overall, the outline of the talk focused on how Aristotle utilised “rhetoric” to help persuade an audience to do something – not too different from what we try to do in modern day SEO and provided relatable takeaways that not only help to align E-E-A-T (specifically in YMYL industries) but also help to boost those all important conversion rates.

A big thankyou to everyone who attended the talk – please reach out if you’d like a copy of the deck!