Case Study:
Fletchers Solicitors
Digital PR / Newsjacking / Data-led Campaigns
Capitalising on trending topics by offering expert data and comment.
The Project
Fletchers Solicitors is one of the UK’s leading law firms when it comes to serious injury, medical negligence and motorbike/cycling accidents.
As part of this project we were tasked with undertaking Digital PR on the website to help build and improve overall brand awareness while driving high quality links into the website that were closely related to key service areas of the brand, in this case Road Traffic Accidents.
The project was designed to use an innovative approach to drive coverage in a niche which can often be seen as quite difficult to gain coverage in and challenged us to think outside the box, to research what journalists were covering and uncover data and angles where we could add to this conversation.
Our Approach
Our initial approach was to research the market and find areas that both our client was relevant for and that were topical and trending. One popular area that has been topical and trending with journalists for a little while now is “little known fines” – we had seen this widely covered within the media and decided to approach this angle while weaving in Road Traffic Accidents.
We researched little known fines that people could fall victim to without knowing the rules and made choices that would appeal to a wider population while also attracting interest through some large fine figures (particularly valuable approach in the current cost of living crisis). We then outreached this to a targeted media list.
The campaign was a huge success landing over 60 links including 6 national newspapers with a close link back to Road Traffic Accidents.
Our Coverage
Five ways your passengers (and pet) could land you up to £6,250 in fines - and how drivers can avoid the costly charges
Motorists are being urged to be aware of five ways their passengers (and pets) could land them with up to £6,250 in fines.
Learner drivers warned as simple mistake could slap passengers with £1,000 fine
It's a well-known fact that you cannot use your mobile phone when behind the wheel of a car, as it is against the law.
PASSENGER PUZZLE Warning for drivers over rule that could cost you a £1,000 fine
DRIVERS have been warned over a little-known driving rule that could cost them a £1,000 fine and a potential driving ban.
UK drivers warned over 5 ways passengers could land them fines
Drivers across the UK are being warned over five things that their passengers could do that could land them fines totalling over £6000.
Testimonial
Having worked with Cedarwood for 4 years, I can honestly say that they have been instrumental in the continued growth and success of Patient Claim Line. The team are extremely knowledgeable, highly-skilled, friendly, honest & have the confidence to challenge our own internal decision if they feel it is in the best interest of our business & results. The team are always thinking of ways to build out campaigns & can be relied upon to continuously improve through their collective thinking & creativity.
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