Hayes Garden World

Newsjacking: Brexit Christmas Tree

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The Project

At the end of 2020 all anyone could talk about was Brexit, it was a topic that divided the nation & divided families in the lead up to Christmas.

We saw this as an opportunity to put our newsjacking into play & worked with our client Hayes Garden World to create “The Brexit Tree” – a tree that would be suitable no matter the political persuasions of your Christmas guests.

 

 

 

The Approach

The Brexit Tree was a Christmas Tree designed to keep all members of the family happy – decorated 52% Leave & 48% Remain while set on a standing turntable allowing you to rotate it depending on which family members or friends would be visiting.

In addition, we decorated it with all of our favourite politicians & baubles labelled with “All I want for Christmas is EU”, “I’m dreaming of a hard Brexit” & “Merry Brexmas”.

We created a number of different assets for the tree ranging from high quality imagery & design-led photos through to a full video which operated as a sales video for the product.

Additionally, we created a landing page on the client’s website which featured the tree for the hefty price of £1,000 – a great asset for journalists to link to.

We pulled together a range of press releases & a targeted media list looking at journalists that were likely to cover this type of fun, light-hearted content as well as lifestyle magazines, dailies, regional targets & many more.

The campaign was a resounding success, landing 37 links with an average domain rank of 72.

 

The Coverage

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Brexit Christmas tree is suitable for all political types

If last week's General Election hasn't quite cleared the political air in your household, Christmas may be a tricky time. Should you therefore fear that the most-heard "B-word" will end in "rexit" rather than "russels sprout" then a Cumbrian garden centre may have the perfect solution.

This best-selling pre-lit Christmas tree is perfect for a family home

This full, artificial tree, manufactured by the National Tree Company, is woven with 500 warm white LED lights for a truly magical Christmas glow, and it's everything you'd want for a family Christmas tree. The final decorated look is nothing short of perfect.

Testimonials

Hayes have worked with Cedarwood for almost 5 years & have seen our business go from strength to strength with their advice & under their guidance. We partner with them for our PPC, SEO & large elements of our digital marketing & outreach. They are very proactive, forward thinking & always up to date with the latest marketing do’s & don’ts & best practices. As a company we find them professional, friendly & extremely efficient. 

Lyndan Orvis

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Ecommerce Manager

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