Case Study:
Loop Cashmere
Digital PR / Product Placements
Landing Effective Product Placements For A Luxury D2C Brand
The Project
Founded in 2020, Loop Cashmere is an ethical cashmere brand that champions the style and quality longevity of cashmere as well as being both kind to the planet and also to consumers.
Featuring timeless classics alongside a range of luxury wardrobe staples and statement styles, the cashmere is designed to look and feel good for longer and the entire creation process is focused around sustainability – leaving the planet a little bit better than how we found it.
Our Digital PR work with Loop Cashmere focused on landing placements across their target market – as a relatively new D2C brand awareness was low, so this played a key role in growing brand awareness and sales.
Our Approach
Our approach to this project was very audience heavy and involved heavily researching the target audience, together with in-house data, to understand appropriate publications to target which would really resonate with the Loop audience – building out audience personas and understanding their habits and needs, as well as publications that they engaged with.
Once we had established the audience we worked closely with our established PR contacts to set up key product placements that we knew would not only drive great link value, but also brand awareness and referral sales. We liaised with both the brand and publications to facilitate the placements which resulted in is securing some great placements across a range of popular publications that were a great fit for our target market.
Our Coverage
The Best Cardigans To Call On For Sweater Weather.
BRB, wrapping myself in cashmere and pretending I'm Nicole Kidman in "Big Little Lies.".
The Tempus Christmas Gift Guide 2022: Fashion
In the third instalment of our Christmas guides for 2022, we peer into the world of the sartorial for that fashion-conscious friend of yours.
Best fashion deals for Black Friday 2022: Top offers on Flannels, H&M, UGG and more
The biggest discounts of the year.
We Hear About Hundreds Of Exciting New Drops Every Month – Here's Everything We Think You'll Absolutely Love
From free pamper treats to your new LBD obsession...
Testimonial
It was difficult to choose between the final agencies, but we ultimately felt that Cedarwood Digital were a great fit for the brief, and we were impressed by the people who would be working directly on the account.
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