Case Study:

Digital PR / Data-Led Campaign / Shopping Centres

Using Instagram Hashtag Data To Evaluate Which UK Shopping Centre Is The Most Instagrammable

The Project

Working with Zendbox we were looking to attract new links to the website which were closely tied to key service offerings – most notably ecommerce fulfilment.

This project looked to align the retail side of fulfilment with bricks and mortar stores (shopping centres) and the utilisation of social media data to understand which of the shopping centres across the UK were deemed to be the most “instagrammable”.

The project was designed to be a quick turnaround and deliver high quality relevant links back to the website.


Our Approach

Our initial approach was to compile the data using Instagram hashtag data and a list of shopping centres from across the UK. This was fairly straightforward and we used demographic data to understand which of the shopping centres were most popular by footfall to compile a full list.

Once we had done this we pulled together and formatted the Instagram hashtag data to compile a list of the most “Instagrammable Shopping Centres”.

We also wanted to expand the reach of the Digital PR campaign so we looked at the data from local angles, compiling data for each region so we could outreach to local publications to expand the reach and coverage.

Our Coverage

Links Achieved
Average Domain Rank
National Daily Newspapers

Liverpool One has been named one of the most ‘Instagrammable’ shopping centres

New research has revealed the most ‘Instagrammable’ shopping centres in the UK to visit for free this summer - with Liverpool One taking the bronze medal.

Bicester Village named one of the most 'Instagrammable' shopping centres

Bicester Village has been named one of the most ‘Instagrammable’ shopping centres in the UK.


We have been very satisfied with the results of the SEO and digital PR campaigns that the team at Cedarwood Digital has implemented for our business. Since starting our partnership, our website’s organic traffic has increased by 213%, and our search engine rankings have significantly improved. Additionally, the digital PR campaign has resulted in several high-quality media placements, which has helped to increase brand awareness and establish the business as a thought leader in the industry. Amanda, Alex, Ella and the team at Cedarwood Digital has been instrumental in helping us achieve our online goals, and I highly recommend their services to anyone looking to improve their online presence and drive tangible results.

Gilson Pereira

Head Of Marketing

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