Product Placements: Gaming Desks
Working with our client EZ Shopper we were tasked with increasing visibility for their range of Gaming Desks, utilising two key approaches; Initially, focusing on key product placements across a range of niche publications including T3, Gaming Bible & PSU to drive the product in front of an audience of people directly looking for gaming desks & secondarily, focusing on the broader market awareness of the products with our approach ranging from dailies to regional magazines helping to improve overall brand awareness & grow visibility & referral sales for the products at the same time.
Our approach focused around initially identifying targeted journalists & publications which fit in with our clients vertical, most specifically gamers & people who would be looking to purchase gaming desks. Once we had pulled together an effective media list we started to outreach to specific journalists to discuss coverage for our product & product reviews – always keeping in mind their target audience & how this product would suit them.
Within the first six months we were able to gain product placements on nearly all major online gaming publications including T3, PSU, The XBox Hub & The Gamer, in addition to having future placements lined up with GQ Magazine & Tech Radar, growing visibility substantially for our client across both national dailies & also within specifically targeted verticals.
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