Case Study:
Rimmers Music
Digital PR / Brainteaser / Grumpy Carol Singer
Creating A Fun Brainteaser To Jump On The Christmas Trend & Build Links For Rimmers Music.
The Project
Working together with our client Rimmers Music we were looking to produce a fun brainteaser which would not only generate links but also clickbait in the lead up to the Christmas period.
Tying in the concept of music with Christmas we came up with the concept of “Find The Grumpy Carol Singer” – a brainteaser designed to challenge viewers to find the “grumpy” carol singer in a group of carol singers.
Our Approach
We approached this project as we do many of our Brainteasers by starting at the concept stage, understanding who our target audience was & also how we can closely link the brainteaser into our client to keep the relevance high.
Once we had done this we then created the concept & designs in-house & then tested it to ensure that people were able to find the carol singer in question!
We sourced & built a media list which looked at journalists from dailies, regionals & also niche publications – while also reviewing which journalists had covered this style of content before.
By timing the outreach correctly, having a good concept & a strong media list we were able to acquire 40 links & 75 pieces of coverage for the campaign.
Our Coverage
FESTIVE CHEER Christmas Brainteaser Asks YOU To Spot The Grumpy Boy Hidden Among The Festive Crwod & It Takes Most Over Three Minutes
Christmas might be a little different this year but you can still enjoy the festive spirit with this holiday-themed brainteaser.
Find The Angry Caroler In This Christmas Themed Puzzle
Since we'll be avoiding crowds this holiday season, one puzzle has turned the joys of getting together into a Christmas-themed game.
Bah Humbug! Seek-and-find Puzzle Challenges YOU To Find The Grumpy Carol Singer In The Middle Of A Bustling Christmas Market
This tricky festive brainteaser challenges you to spot the only grumpy child in a bustling Christmas market.
9 Of The Best Christmas-Themed Puzzles This Holiday Season
We're right in the middle of the holiday season and you know what that means: puzzles.
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