Case Study:
Bobbi Beck
Thought Leadership
Delivering Strong Expertise-Led Coverage To A Super Relevant Audience
The Project
Bobbi Beck are a sustainable wallpaper brand who create beautifully designed wallpapers which are eco-friendly and made right here in the UK!
The wallpaper brand focuses on producing premium wallpapers without causing any harm to the planet and every roll is crafted and packed by hand from their dedicated design and print studio based in Cornwall.
For our work with Bobbi Beck, we were tasked with acquiring great quality Digital PR links to help build overall awareness for the brand in addition to adding solid value to the brand’s SEO campaign.
This project was designed to use a number of different Digital PR approaches to drive a consistent, always-on flow of Digital PR into the website, as the brand was fairly new this played an important role in setting the foundations for a solid link profile as well as raising brand awareness in front of a key target market who may not have heard of the brand before.
Our Approach
Initially, our approach focused around researching the Bobbi Beck audience and understanding who was most likely to engage with the brand. Once this had been undertaken we reviewed the media landscape to understand what type of content was covered topically and the style/approach that was most favoured by journalists for this audience.
As a result of this we created a strategy which combined a mixture of thought leadership, newsjacking and data-led campaigns to capitalise on the available audience and also produce styles of content that fit in with what journalists were looking to cover in this niche. As a result, within months we had landed solid placements which started to build authority for the brand with super relevant, high quality links.
Our Coverage
Wallpaper trends 2023: 12 top picks for living rooms, bedrooms and beyond
From textured designs to oversized blooms, experts reveal the biggest wallpaper trends decorating our walls this year.
How to remove mould from walls – your expert guide
Get the lowdown on tackling damp and removing mould in your home.
How to Master the Latest Trend of Ceiling Wallpaper
An interior design expert advises homeowners on how to make ceiling wallpaper look good.
‘Never choose this!’ ‘Worst’ living room colours to avoid - ‘makes room look dated’
Similarly to kitchens, living rooms are an important space in most homes. This means it is vital to avoid choosing the wrong paint colours, according to interior designers. They claimed that some can make the room look "dingy and drab" while others can significantly "date" a house.
Testimonial
After shortlisting and speaking to five agencies, we chose to bring Cedarwood on board as our chosen Digital PR partner. They stood out because of their complete transparency and because of their flexible approach to strategy. They took the time to listen to our requirements and goals, and presented a strategy that really aligned with those.
We’re looking forward to working together and driving great results!
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