Case Study:
Casino Alpha
Data-Led Campaigns
Using Data To Drive Digital PR Coverage In A Traditionally Tricky Industry
The Project
Casino Alpha approached us as they were looking to acquire high quality links in a niche where it’s traditionally difficult to land Digital PR coverage. The brand was looking for a particular focus on high DR publications within the UK (national and regional newspapers, in addition to glossies) as these were identified as areas of focus for the campaign.
The project was designed to drive high quality Digital PR links into the Casino Alpha website and related sub-pages, with the aim of building the overall authority of the website and landing great quality Digital PR coverage.
Our Approach
Our approach focused on combining the key themes of the website together with topics that journalists would be keen to cover, ensuring that all of the coverage that we acquired was closely relevant to the client at all times.
We look at the concept of “odds” and “chances” and tied this in with relevant pop culture and sporting events such as the London Marathon, Emmerdale and I’m A Celebrity. By using data analysis to understand the chances of certain events happening we were able to provide data-driven pieces which were popular with journalists and helped us to drive great coverage for our client resulting in landing the client across a range of major national newspapers.
Our Coverage
JUNGLE REIGN I’m A Celeb 2022 winner ‘already revealed’ as stars prepare to enter jungle for first time in two years
I’M A Celebrity… Get Me Out Of Here hasn’t even started yet and already some believe they have sussed who will be crowned this year’s jungle champion.
Emmerdale fans 'work out' who will be killed off on Sunday
Emmerdale experts believe they have uncovered who is most likely to die in the 50th anniversary special.
Owen Warner 'set to win' I'm A Celebrity as expert spots advantage
Owen Warner is apparently in good stead to win the 2022 series of I'm A Celebrity...Get Me Out Of Here! as he meets the criteria for the perfect champion, according to experts.
Emmerdale 50th anniversary: Odds experts predict top three ‘most likely to die in the storm’
Who is in the firing line as the storm hits Emmerdale?
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